The size is pretty much what I expected it would be, although I thought the shape would be a bit more oval. I also expected it to be heavier.
It is supposed to be able to hold 35 lbs.; however, this is provided it is screwed into solid wood or a stud.
I think most people would want to mount this type of hook onto a door - which more often than not will have a hollow core. Even if they were to put it on the wall, what are the chances of a stud being exactly where you need the hook? So be prepared to purchase the appropriate anchors, as they do not come with the hook.
Another problem you may encounter has to do with the placement of the two screw holes in the hook. As another reviewer mentioned, they are very close together. You will need to be very careful to ensure the screws go in perfectly straight - or they may meet in the wall.
The bottom line is that this hook will only be as sturdy as whatever you mount it on - and it needs to be screwed in exactly right, or it isn't going to hold anywhere near 35 lbs.