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Editorial Reviews
Review
Libey and Pickering take RFM to the next level by applying it in a complex, multi-channel selling environment. -- Ruth Stevens, e-Marketing Strategy, August 1, 2005
Libey and Pickering take RFM to the next level by applying it in a complex, multi-channel selling environment. -- Ruth Stevens, e-Marketing Strategy<br /><br />This book gives you the understanding and mastery of RFM you need to succeed in today's marketplace. -- Bob Bly, The Complete Idiot's Guide to Direct Marketing (Alpha)<br /><br />This book will be required reading for direct marketers for decades to come. -- Jane Revell-Higgins, Catalogue and e-Business Journal, U.K.,<br /><br /> --Jane Revell-Higgins, Catalogue and e-Business Journal, U.K., August 1, 2005
This book gives you the understanding and mastery of RFM you need to succeed in today's marketplace. -- Bob Bly, The Complete Idiot's Guide to Direct Marketing (Alpha), August 1, 2005
This book gives you the understanding and mastery of RFM you need to succeed in today's marketplace. --Bob Bly, The Complete Idiot's Guide to Direct Marketing (Alpha), August 1, 2005
This book will be required reading for direct marketers for decades to come. -- Jane Revell-Higgins, Catalogue and e-Business Journal, U.K., August 1, 2005
This book will be required reading for direct marketers for decades to come. --Jane Revell-Higgins, Catalogue and e-Business Journal, U.K., August 1, 2005
Product Description
Wisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel customer and prospect profits using advanced recency, frequency and monetary value analysis. A 'must read' book for direct, catalog and Internet marketers; the definitive textbook for optimized RFM and beyond.
See all Editorial Reviews
Libey and Pickering take RFM to the next level by applying it in a complex, multi-channel selling environment. -- Ruth Stevens, e-Marketing Strategy, August 1, 2005
Libey and Pickering take RFM to the next level by applying it in a complex, multi-channel selling environment. -- Ruth Stevens, e-Marketing Strategy<br /><br />This book gives you the understanding and mastery of RFM you need to succeed in today's marketplace. -- Bob Bly, The Complete Idiot's Guide to Direct Marketing (Alpha)<br /><br />This book will be required reading for direct marketers for decades to come. -- Jane Revell-Higgins, Catalogue and e-Business Journal, U.K.,<br /><br /> --Jane Revell-Higgins, Catalogue and e-Business Journal, U.K., August 1, 2005
This book gives you the understanding and mastery of RFM you need to succeed in today's marketplace. -- Bob Bly, The Complete Idiot's Guide to Direct Marketing (Alpha), August 1, 2005
This book gives you the understanding and mastery of RFM you need to succeed in today's marketplace. --Bob Bly, The Complete Idiot's Guide to Direct Marketing (Alpha), August 1, 2005
This book will be required reading for direct marketers for decades to come. -- Jane Revell-Higgins, Catalogue and e-Business Journal, U.K., August 1, 2005
This book will be required reading for direct marketers for decades to come. --Jane Revell-Higgins, Catalogue and e-Business Journal, U.K., August 1, 2005
Product Description
Wisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel customer and prospect profits using advanced recency, frequency and monetary value analysis. A 'must read' book for direct, catalog and Internet marketers; the definitive textbook for optimized RFM and beyond.
See all Editorial Reviews
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Inside This Book
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First Sentence:
I vividly remember my very first direct marketing conference. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
recency customers, monetary value segmentation, recency segmentation, top performing customers, database recency, frequency reconciliation, average order value, lapsed buyers, catalog channel, recency segments, consumer mailers, affinity clusters, monetary value analysis, file circulation, monetary value information, product propensity, many direct marketers, rolling quarters, most direct marketers, direct marketing companies, search engine marketing, direct marketing business, lifetime dollars, online channel, buyer file Key Phrases - Capitalized Phrases (CAPs): (learn more)
Master Marketer, The Wall Street, Standard Industrial Classification, The Financial Times New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
I vividly remember my very first direct marketing conference. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
recency customers, monetary value segmentation, recency segmentation, top performing customers, database recency, frequency reconciliation, average order value, lapsed buyers, catalog channel, recency segments, consumer mailers, affinity clusters, monetary value analysis, file circulation, monetary value information, product propensity, many direct marketers, rolling quarters, most direct marketers, direct marketing companies, search engine marketing, direct marketing business, lifetime dollars, online channel, buyer file Key Phrases - Capitalized Phrases (CAPs): (learn more)
Master Marketer, The Wall Street, Standard Industrial Classification, The Financial Times New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 3
books:
- North American Industry Classification System by Statistics Canada on page 217
- North American Industry Classification System by United States on page 217
- The Elements of Style, Fourth Edition by William Strunk Jr. in Front Matter
Books on Related Topics
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