This feels like a very high-quality decal - it is nice & thick, doesn't tear, and applies well. I have never bought such a thing before, so I wasn't sure what to expect. But even with the QWERTY keyboard on the Kindle with lots of holes to go around, it took only about 5 minutes to apply. It is very forgiving, and you can pull it off and reposition it without any damage. It fits perfectly - I didn't have any problems like overhanging pieces, or too small pieces. I've had it on my Kindle for about 2 weeks now, and no sign of it peeling off.
And it looks great!