Library Marketing That Works! [Paperback]

Suzanne Walters (Author)

Book Description

ISBN-10: 1555704735 | ISBN-13: 978-1555704735 | Publication Date: April 1, 2004

Marketing expert Suzanne Walters helps you develop a winning plan for marketing library programs and services to your community. Her easy-to-complete brainstorming sheets and questionnaires help your library: Create a solid mission statement; Conduct a SWOT analysis; Perform market research, and Draft plans and campaigns. This book de-mystifies marketing and helps you utilize listservs and Web sites, contact databases, stakeholders and donors, and community partners to get your mission accomplished. Loaded with success stories, this book combines practical guidance with ready-to-use ideas. The companion CD-ROM contains all the forms and tools your team will need to create a complete marketing plan for your library.

Editorial Reviews

Review

Excellent marketing tool for public librarians...This book contains so much information that it will appeal to both the experienced and novice in marketing management for libraries. --Public Libraries, May/June 2008

Ideas on putting together a communications plan, creating clear signage and print products, effectively using a library's Web site, and communication during a crisis will be helpful for all types of libraries and positions...Comprehensive. --Booklist

Product Details

• Paperback: 257 pages
• Publisher: Neal-Schuman Publishers (April 1, 2004)
• Language: English
• ISBN-10: 1555704735
• ISBN-13: 978-1555704735
• Product Dimensions: 10.7 x 8.5 x 0.4 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #773,812 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Terrific Resource!, July 21, 2007

By 

R. K. Aguiar (California) - See all my reviews
(REAL NAME)   

This review is from: Library Marketing That Works! (Paperback)

Although this is a required textbook for many, anyone in need of marketing ideas and strategies would find this book to be a goldmine of information. The layout is simple, easy to read, with many library success stories in every chapter. Some of the subjects covered are strategic planning,knowing your customers, effective surveys, promotional tools,and marketing with technology. The book also comes with a CD. Every library should have a copy and every person working in a library would benefit from the creative ideas presented so that they could market their library in innovative ways.

5.0 out of 5 stars An expertly written guide, August 11, 2004

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Library Marketing That Works! (Paperback)

Library Marketing That Works! by marketing expert Suzanne Walters is an expertly written guide to promotion, fundraising, public relations, community building, and more especially for libraries. Part I, Strategic Planning, emphasizes a process for formulating mission, vision, and value statements that allow one to focus on express goals; the gritty hands-on work of applying appropriate marketing tools to enhance library success is deliniated in Part II; and Part III explores forward-looking concepts such as relationship marketing, the new customer service culture, partnerships, database marketing and optimum use of the Web, and much more. A companion CD-ROM with worksheets and PowerPoint presentations and handouts that can be easily duplicated and used rounds out this superb guide.