Customer Reviews

Library Marketing That Works!

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Although this is a required textbook for many, anyone in need of marketing ideas and strategies would find this book to be a goldmine of information. The layout is simple, easy to read, with many library success stories in every chapter. Some of the subjects covered are strategic planning,knowing your customers, effective surveys, promotional tools,and marketing with technology. The book also comes with a CD. Every library should have a copy and every person working in a library would benefit from the creative ideas presented so that they could market their library in innovative ways.

Library Marketing That Works! by marketing expert Suzanne Walters is an expertly written guide to promotion, fundraising, public relations, community building, and more especially for libraries. Part I, Strategic Planning, emphasizes a process for formulating mission, vision, and value statements that allow one to focus on express goals; the gritty hands-on work of applying appropriate marketing tools to enhance library success is deliniated in Part II; and Part III explores forward-looking concepts such as relationship marketing, the new customer service culture, partnerships, database marketing and optimum use of the Web, and much more. A companion CD-ROM with worksheets and PowerPoint presentations and handouts that can be easily duplicated and used rounds out this superb guide.