The second edition of PR powerhouse Lisa Wolfe s guide gives you solid publicity, positioning, and promotional wisdom. The guide's five new chapters: "Positioning Libraries in the 21st Century" , "Brand-building for Libraries" , "Using Technology as a PR Tool" , "Creative Effective Web Communications" , and "Planning for Crisis Communications" provide sweeping new ideas to address your most significant PR challenges and opportunities. Each chapter offers proven ideas and step-by-step guidance to help you make a measurable difference: Positioning your library with respect to policy issues, funding programs, and technological opportunities; Developing your PR plan; Building your library s brand identity and defining your library's key messages; Using the Web, traditional media, and library-developed marketing materials to tell your story; Creating buzz and word-of-mouth coverage, and Building crisis communications plans and evaluating and re-tooling your PR program. You'll use this book s sample PR materials (including event plans, newsletters, brochures, Web pages, press releases, and more) along with its lists of online publicity services as well as state and national networking opportunities to create successful PR strategies and programs for your library.
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This second edition draws from the author's extensive experience in both the private and public sectors and library success stories, an approach in the publisher's series for librarians that ensures real-world advice. The book is divided into two parts--"Planning and Evaluation" and "Strategies and Methodologies"--with many examples of successful communicating and the impact and changes brought by technology. Ideas on putting together a communications plan, creating clear signage and print products, effectively using a library's Web site, and communicating during a crisis will be helpful for all types of libraries and positions. In comparison, Powerful Public Relations: A How-To Guide for Libraries (ALA, 2002), while helpful, is 96 pages and not as comprehensive. Arthur Meyers
Copyright © American Library Association. All rights reserved
Copyright © American Library Association. All rights reserved
Review
An expertly written guide to promotion, fundraising, public relations, community building, and more especially for libraries. --Library Bookwatch
Some librarians might compare mounting a public relations campaign with climbing Mt. Everest. To the rescue comes Lisa Wolfe... --American Libraries
Highly recommended for all libraries… --Library Journal
Some librarians might compare mounting a public relations campaign with climbing Mt. Everest. To the rescue comes Lisa Wolfe... --American Libraries
Highly recommended for all libraries… --Library Journal
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4 of 5 people found the following review helpful:
5.0 out of 5 stars
A guide to adapting the public relations of one's library,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Library Public Relations, Promotions, And Communications (How to Do It Manuals for Librarians) (Paperback)
This updated and expanded second edition of Library Public Relations, Promotions, And Communications: A How-To-Do-It Manual by Lisa A. Wolfe (a public relations professional with more than 20 years of experience in the field with a special emphasis in the areas of libraries and education) is a no-nonsense guide to adapting the public relations of one's library to the 21st century. Chapters address how to define the message and audience of one's library, building a brand, using technology as a PR tool, bringing users in, offering a pleasant and inviting environment, how to cope with crises, and much more. Meticulous advice for preparing speeches, anticipating questions, hosting successful promotional events and much more pack this valuable resource, filled with everything from plain-terms recommendations to a library publicist's tricks, tips & techniques.
4.0 out of 5 stars
Serves Its Purpose,
By Kristine S Staley (Gaithersburg, MD United States) - See all my reviews
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This review is from: Library Public Relations, Promotions, And Communications (How to Do It Manuals for Librarians) (Paperback)
I had to read this entire book for a class. The reading is actually not that bad. It's not too dry and has many relevant points for librarians looking to promote their library. Since I was in a class and not an actual librarian I can't say how effective these are in real life...
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