Customer Reviews

Library Public Relations, Promotions, And Communications (How to Do It Manuals for Librarians)

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This updated and expanded second edition of Library Public Relations, Promotions, And Communications: A How-To-Do-It Manual by Lisa A. Wolfe (a public relations professional with more than 20 years of experience in the field with a special emphasis in the areas of libraries and education) is a no-nonsense guide to adapting the public relations of one's library to the 21st century. Chapters address how to define the message and audience of one's library, building a brand, using technology as a PR tool, bringing users in, offering a pleasant and inviting environment, how to cope with crises, and much more. Meticulous advice for preparing speeches, anticipating questions, hosting successful promotional events and much more pack this valuable resource, filled with everything from plain-terms recommendations to a library publicist's tricks, tips & techniques.

I had to read this entire book for a class. The reading is actually not that bad. It's not too dry and has many relevant points for librarians looking to promote their library. Since I was in a class and not an actual librarian I can't say how effective these are in real life...