El Libro Negro De Las Marcas (Spanish Edition) [Paperback]

Klaus Werner (Author), Hans Weiss (Author)

Product Details

• Paperback: 317 pages
• Publisher: Sudamericana (Argentina) (August 2003)
• Language: Spanish
• ISBN-10: 9500723832
• ISBN-13: 978-9500723831
• Product Dimensions: 9.1 x 6.4 x 0.8 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #3,221,973 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Keep an eye on corporations, June 15, 2006

By 

Humberto Mejia "Still alive and kicking" (Perth, Australia) - See all my reviews
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This review is from: El Libro Negro de las Marcas (Spanish Edition) (Paperback)

First I must say Im very surprised that this book is available in spanish only (at least in Amazon) and that no english version exists.

This is a book that tells it like it is to look at coprporations ugly side, you will be amazed on the many "respected" names that have a dark side being that they did or continue doing shameful acts, some inside their country or interest markets, but others how they use the misery, corruption and ignorance of the third world to practice cowboy economics.

Do not get me wrong, Im NOT one of those who is willing to fight any corporation per se or that opposes capitalistic ventures anywhere. Instead, I think this book rallies for a responsible support of Corpwatch as a vigilant eye that influences corporative behaviour in a responsible manner.

Come to think about it, its no wonder the book has no english edition for it would bear much shame on those stocks invested in the US.

2 of 2 people found the following review helpful:

4.0 out of 5 stars The dark side of brands, April 28, 2006

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Mauricio Villalobos "Mauricio" (Mexico) - See all my reviews

This review is from: El Libro Negro de las Marcas (Spanish Edition) (Paperback)

You will be impressed by the cases presented in this book. It also describes very well what happens in under developed countries to provide cheap labor costs to big firms. Authors state that they don't encourage boicoting them but certainly creates a critical view in readers regarding the firms that don't care about fair labor conditions or the environment. It is an exellent example of things to avoid for companies committed to Corporate Social Responsability.

4.0 out of 5 stars Muy buen libro, February 3, 2011

By 

oscarmu - See all my reviews

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This review is from: El Libro Negro de las Marcas (Spanish Edition) (Paperback)

Me llegó hace unos días en casa.
Un muy bien libro para saber más de las marcas y como utilizan su dinero y sus influencias en los paises del tercer mundo. Tiene muchos datos que los muestra al final del libro, durant este solo muestra los datos clave.
No cansa en absoluto, un gustazo.
La única pega es que, igual como pasa con todos los libros, lo datos estan un poco desactualizados (2005 para abajo) o te da datos como recientes del 1980-1998.