Top positive review
16 people found this helpful
A Clear How-To Guide for All Would-Be Creators
on April 5, 2012
I found lots of useful, clear information in this book that I hope will enable me to pursue a license for some ideas I have been kicking around. Author Harvey Reese does a good job explaining how to develop an idea and find a company that will pay you for it. He also provides many examples and past histories that can help you understand what you are facing and that provide some inspiration.
In this edition he adds how to go about licensing software, Internet businesses and game/reality TV shows, and those sections to me were the weakest.
One aspect I found odd is that he warns several times throughout the book not to fall for invention marketing companies, which will simply milk you of money then leave you dry. But at the same time he says he offers services that seem very similar for a fee. I'm not sure what the difference is between those other companies and Reese's own. Since he says repeatedly in his book that it's best to try to get a license yourself, I think you should just skip using his service. I know I will.
Because of the weaker sections and the self-promotional aspects to the book I knocked one star off the rating. Still, I do recommend the book if you have an idea that you think can be commercialized.
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