This text shows the designer, illustrator, photographer or fine artist how to increase income by licensing creative images. Coverage includes: copyright, patent and trademark law; licensing agreements; maximizing royalties; negotiation checklists; model agreements; finding manufacturers; and licensing in cyberspace.
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A handy little reference work for a burgeoning, relatively new business: the creation of licenced products -- Photo District News
For those looking to negotiate their way around the $66 billion dollar merchandising market, Licensing Art & Design is a definitive map. It points out the pitfalls and offers sound advice to achieve success. It's one of the best-selling titles on the Graphic Artists Guild Bookshelf -- Paul Basista, Executive Director, Graphic Artists Guild
Leland, an attorney experienced in representing graphic artists, provides plentiful information on how designers, illustrators, and fine artists can increase their income by licensing their creative work -- Publish
For those looking to negotiate their way around the $66 billion dollar merchandising market, Licensing Art & Design is a definitive map. It points out the pitfalls and offers sound advice to achieve success. It's one of the best-selling titles on the Graphic Artists Guild Bookshelf -- Paul Basista, Executive Director, Graphic Artists Guild
Leland, an attorney experienced in representing graphic artists, provides plentiful information on how designers, illustrators, and fine artists can increase their income by licensing their creative work -- Publish
About the Author
Caryn R. Leland is an attorney practicing in Soho in New York City. Her clients include design studios, graphic designers, illustrators, architects, and fine artists. She has taught art law at the School of Visual Arts in New York and lectures frequently to groups of artists and attorneys on copyright and licensing.
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Most Helpful Customer Reviews
13 of 13 people found the following review helpful:
5.0 out of 5 stars
Great Book to Start With!,
By A Customer
This review is from: Licensing Art and Design: A Professional's Guide to Licensing and Royalty Agreements (Paperback)
Based upon the reviews here I didn't spring for this book but obtained it through interlibrary loan. I'm glad I didn't miss it!As a potential licensor I found this book to go into exactly the amount of depth I need to understand licensing and to get started. The section of protecting an idea and specifically what to if a company won't sign a non-disclosre is worth the cost of the book alone. Coming from publishing (I have 26 books out) this isn't an issue, but with designs I was concerned. Now I know how to deal with it. Bottom line, this book is well worth the low Amazon price! Jodie Davis
5 of 5 people found the following review helpful:
4.0 out of 5 stars
Great Reference & Resource for Artists,
By Spunk Brophy "spunk" (Southern California) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Licensing Art and Design: A Professional's Guide to Licensing and Royalty Agreements (Paperback)
I am an art licensing agent, and I use this book, along with a few other references, on a regular basis. It could probably be updated, like a previous reviewer stated, but it is still very helpful when determining royalty rates. It is good for an artist just starting to license, as it's easy to follow and is a great introduction into licensing art.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Still a good introduction to Licensing,
By
This review is from: Licensing Art and Design: A Professional's Guide to Licensing and Royalty Agreements (Paperback)
While this book was written in 1995, it still does a very good job of introducing the artist to the world of licensing, and is worth the purchase price. Pair it with Michael Woodward's book "Licensing Art 101", for a more complete picture of the industry.
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