The Licensing Business Handbook, Fourth Edition [Paperback]

Karen Raugust (Author)

Book Description

Publication Date: May 21, 2002

Whether you're just getting involved in licensing or a 20-year veteran- The Licensing Business Handbook, 4th edition, gives you all the tools you need to create and implement a successful and profitable licensing program.

Containing everything you need to know about licensing, the Handbook helps you generate new revenue streams and build new profit centers...with a minimum investment.

Editorial Reviews

About the Author

Karen Raugust was the Executive Editor of The Licensing Letter, the authoritative newsletter on the licensing business published by EPM Communications, from 1990 to 1996. She has also written and edited other EPM publications, including TLL's Licensed Property Benchmarking Survey (2001), The EPM Fad Study (1998) International Licensing: A Status Report (1996, 1999, 2002) and The Market for Children's Entertainment & Media (1997) She served as a licensing consultant and was frequently quoted in the media.

Product Details

• Paperback: 276 pages
• Publisher: EPM Communications, Inc. (May 21, 2002)
• ISBN-10: 1885747438
• ISBN-13: 978-1885747433
• Product Dimensions: 8.9 x 6 x 0.8 inches
• Shipping Weight: 1 pounds
• Amazon Best Sellers Rank: #145,183 in Books (See Top 100 in Books)

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