A comprehensive business guide for licensors, manufacturers of licensed products and their agents. Shows you how to make money through licensed characters, teams, logos, trademarks, celebrities, events, fashion labels, likenesses and designs. Plus: How to acquire properties that fit your goals, extend product lines with minmal investment, protect trademark and other rights, bring an existing consumer base to your product, and much more. Produced by the same company that publishes the newsletter "The Licensing Letter."
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Book Description
Editorial Reviews
About the Author
Karen Raugust was Executive Editor of "The Licensing Letter," the authoritative newsletter on the licensing business, from 1990 to 1996. She has also written and edited EPM Communications research studies including "International Licensing: A Status Report," "The EPM Fad Study" and "The Market For Children's Entertainment & Media." She has served as a consultant to the licensing business, and has been frequently quoted in the media. She holds a BA from Carleton College and an MBA from Columbia University.
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