"This new legal environment has expanded the range of licensing options. Due to these changes, lawyers and business professionals operating within the confines of the old law are missing valuable opportunities. . . . How does one go about understanding and profiting from this new situation? The most direct approach is to learn and apply the concepts and methods that lead to the legal changes. The new methods do not treat law and business behavior as separate subjects. These methods integrate issues of law and business organization. That is the approach of this book." —John W. Schlicher.
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Book Description
Editorial Reviews
From the Publisher
Written by an attorney with the right combination of credentials, this book provides a description of both the legal and market forces that influence licensing decisions. The author states that business professionals and their advisors need first to determine the goals for each licensing arrangement and then develop one which minimizes the risk and maximizes the financial returns. He explains the legal limitations on such arrangements and suggests different strategies for and limitations to licensing agreements. This practical guide will be updated annually to keep readers current with changing regulations, emerging trends and recent case studies.
From the Back Cover
"This new legal environment has expanded the range of licensing options. Due to these changes, lawyers and business professionals operating within the confines of the old law are missing valuable opportunities. . . . How does one go about understanding and profiting from this new situation? The most direct approach is to learn and apply the concepts and methods that lead to the legal changes. The new methods do not treat law and business behavior as separate subjects. These methods integrate issues of law and business organization. That is the approach of this book."—John W. Schlicher."
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7 of 8 people found the following review helpful:
2.0 out of 5 stars
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This review is from: Licensing Intellectual Property: Legal, Business, and Market Dynamics (Hardcover)
If you are doing a Phd dissertation on the topic of licensing intellectual property, this could be the right book for you. If you are looking for a practical, day-to-day overview of these concepts and how to leverage IP assets for your business, I would not recommend this book. I'm still looking!
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