So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#*-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable.It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
The Worst Lies? The Ones We Tell Ourselves,
By
This review is from: Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs (Paperback)
I received this book from a friend, and it was one of the best gifts I received this year. In marketing as in life, one of the most damaging problems is ironically one that can be solved so simply - self-delusion. Like a dope-slap to the head, this book woke me up to some problems on my company Web site.Besides the advice, a key feature of the book is the collection of examples of start-ups who have both succeeded and failed because of their marketing. Now I'm better equipped to avoid being one of the latter.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
I loved and hated this book,
This review is from: Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs (Paperback)
When you're running your own business, you think you're saving money by avoiding marketing. After reading "Lies," I realize I'm not spending money in a way that will increase my bottom line. The book is quick to read and it hurts. I hated to be shown that just having a better product or service isn't enough to be successful. I can tell you that things in my business are about to change.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
What you think you know...,
This review is from: Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs (Paperback)
A key to success in business is to figure out what you don't know, and even better, figure out what you think you know but really don't. Lies Startups Tell Themselves to Avoid Marketing comes through on both accounts, debunking management delusions, especially of early stage technology companies. This book contains a series of ten "lies", one per chapter, each one of which is actually a marketing lesson with insight and real world examples. And while there is a logical progression to the chapters, you can also pick the book up anywhere, because each one is self-contained. In the current environment, when financing for startups is tighter, and more and more funds are looking for revenues from early stage companies, it's never too early to start marketing.
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Lies Start-Ups Tell Themselves, Avoid Marketing, Early Adopters, Only Need, Case History, Professional Adopters, Don't Need, They Will Come, There's No Point, Latent Adopters, Can Get the Work Done Cheaper, General Adopters, Don't Have, The Answer, Can Market Browse Sample Pages:
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scientific founder, commanding claim Key Phrases - Capitalized Phrases (CAPs): (learn more)
Lies Start-Ups Tell Themselves, Avoid Marketing, Early Adopters, Only Need, Case History, Professional Adopters, Don't Need, They Will Come, There's No Point, Latent Adopters, Can Get the Work Done Cheaper, General Adopters, Don't Have, The Answer, Can Market Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
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