Claude Hopkins is one advertising legend that pioneered much of the modern advertising techniques.
Whether you are a copywriter or involved in advertising in some other way, you must read this book if you want to be a success.
This book will help you write more clearly, sell more powerfully and make more money for your clients than ever before.
This is the first text on the subject of advertising in this economy which tells it like it is. The main points in this book are timeless and can be applied even today, over 80... Read morePublished 1 month ago by darius mendola
This book is filled with classic advertising principles which are just as applicable today. I also enjoyed the look at his early upbringing and how it lent itself to his choice of... Read morePublished 4 months ago by kris Patterson
It's an amazing thing to read the words of a man from hundred years past that today ring true; as clearly as the melody of an incoming Skype call. Read morePublished 4 months ago by Colin Stevens
Hopkins was essentially the man who invented scientific advertising. At a time when most people threw ads at newspapers and hoped they would stick, Hopkins diligently measured the... Read morePublished 5 months ago by Satvik & Mandy
There are giants of the marketing and advertising community that basically swear by both of these works. Read morePublished 5 months ago by J. Naeem
Got this for my son while he was in college .. he needed it for reference and said it was a good readPublished 6 months ago by Thomas Vieira
This review only pertains to Scientific Advertising–I did not read the autobiographical portion of the book. Read morePublished 6 months ago by Abi Noda
Funny that as old as this book is, it is still highly relevant. The examples are hilariously outdated but what is funnier still is how we are still dealing with the same issues... Read morePublished 6 months ago by John H Watson