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This book is a must-read for anyone in marketing, advertising, or copywriting.Published 3 months ago by Mickey Maguire
Claude Hopkins has written two clear, concise books regarding his experiences in advertising, and life. Read morePublished 8 months ago by Beth Krajewski
My Life in Advertising and Scientific Advertising by Claude Hopkins is a very inspirational book! Mr. Hopkins proselytizing the "gospel" of great advertising. Read morePublished 13 months ago by EUNICE Dean
Many detailed reviews on the virtues of this twin book have been already posted here. I doubt I can add to them in any meaningful way. I will just add my perspective. Read morePublished 13 months ago by Venkat Raman
This is the first text on the subject of advertising in this economy which tells it like it is. The main points in this book are timeless and can be applied even today, over 80... Read morePublished 16 months ago by darius mendola