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Life Insurance Sales Ammo: What To Say In Every Life Insurance Sales Situation Paperback – April 11, 2006


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Product Details

  • Paperback: 92 pages
  • Publisher: CreateSpace Independent Publishing Platform (April 11, 2006)
  • Language: English
  • ISBN-10: 1440420297
  • ISBN-13: 978-1440420290
  • Product Dimensions: 5 x 0.2 x 8 inches
  • Shipping Weight: 3.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #138,718 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bill Greenback has sold billions of dollars in life insurance since he began his career more than 30 years ago.

Customer Reviews

This book helps to provide some good transitional language.
Keith R. Soltis
Lot's of daring, incisive one liners....Integrate just a few of them in your sales arsenal, and you'll think as I do: that this book is a little jewel.
romaloa
This is a great book for new agents who are entering the Life Insurance industry.
The Worker Bee

Most Helpful Customer Reviews

32 of 34 people found the following review helpful By Shube on October 8, 2008
Format: Paperback
I've been an agent for about 15 years and have bought just about every Life Insurance sales book out there...along with a few overpriced "sales systems" (mostly in the first 2 years in the business).
What I like about this little book is that it cuts through all the self-important b.s. that most so-called "experts" have to say about how great they are as agents, and gives you just the stuff you can use. There are no paragraphs or chapters, just 90 or so pages of bullet points with answers to objections, questions to ask the prospect etc.
I've heard a lot of them over the years, but some of them are fresh ideas (at least to me). Some of them I'm not sure I would have the balls to say to a prospect. Some of them are just plain funny. I would recommend it to any new agent as well as to people like me who need some fresh ideas. Definitely worth the $15.
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6 of 6 people found the following review helpful By solocanoe on November 19, 2009
Format: Paperback Verified Purchase
I've been in this 17 years now...it's helpful to look back at some tried and true ways to postion the product. Some oldies and goodies and some you may never have heard of. I like the value insurance provides...this helps me find great ways to present it.
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6 of 7 people found the following review helpful By railgal on October 31, 2009
Format: Paperback Verified Purchase
Sales Ammo Is a great book to handle all the excuses people have for not having life insurance and closing the sale.
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2 of 2 people found the following review helpful By Nikisha on August 28, 2011
Format: Paperback Verified Purchase
A must have hand-book for insurance professionals. Great layout..easy reading...It coveres every possible situation and great for a preson now starting out, as well as a seasoned professional.Faboulous price on Amazon...

I would definitely recommend.

Nikisha Moore
Insurance Agent-Trinidad West Indies
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2 of 2 people found the following review helpful By Fandy on January 30, 2011
Format: Paperback Verified Purchase
This is a good handy book whether you have been in business for a while or just starting up. Some good questions or things to get people to think about insurance. Most people need it but they hate talking about it. This may help
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1 of 1 people found the following review helpful By Keith R. Soltis on February 11, 2010
Format: Paperback
I would reccomend this book to agents who are looking for the language necessary to communicate their message. Most agents have plenty of knowledge, but few prospects to share with. This book helps to provide some good transitional language.

Remember, snappy sales lines are no substitute for adding real value. The best one-liners can cause plenty of damage if not used properly. Make sure you use a comprehensive planning process, and find ways to add value to your clients at every turn.

Ivy League Wealth Secrets: That the Master Planners don't want you to know!
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6 of 9 people found the following review helpful By Jon I on January 5, 2010
Format: Paperback Verified Purchase
The author's family must be reviewing this book because I don't see how anyone could give it 5 out of 5 stars.

It starts on Page 9. By page 12 it has already repeated (almost word for word) several points, for instance:
Page 10 - "If there were a way to force yourself to create great wealth, you'd probably want to know more about it wouldn't you"
Page 12 - "If there were a way to force yourself to create great wealth for your family, you'd probably want to know more about it wouldn't you"

For a small book, I'm amazed and with the amount of repetition and grammatical errors that were made.

Finally, the text/font is extremely poor. I have great vision so I can clearly see what a crumby print job was done for this book. All of the letters have that hazy look, similar to a document that's been photo-copied too many times. Many small dots surrounding each letter blurs every sentence and makes this a less enjoyable read.

There are some good old points in this book, but nothing groundbreaking/original. It has a table of contents and is put together in a logical format. With that, I think I could have done better with my time and money.

I recommend Advanced Selling Strategies by Brian Tracey. Even though it is not geared specifically at Life Insurance, I believe you'll get a lot more practical stuff out of Tracey's book.
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Format: Kindle Edition Verified Purchase
As a buyer of life insurance, I recommend this to other buyers of life insurance. It gives you a good idea of the script that an insurance salesman is going to use and how he/she might try to pressure you into buying. There are some tips in here that are absolutely scummy. No insurance agent with an ounce of self respect would use them. Thus it is frightening that the author says that this is a "handbook" of "a portion of the collective wisdom of successful life insurance agents across the globe."

I would like this book more if the suggestions in any category were labeled and ordered from something like "good honest advice" to "pure misleading sleaze." Perhaps an even better book for consumers would list topics that buyers should ask about and then have the insurance agent comebacks, again labeled based on how honesty/sleazy they are.

Insurance companies could also make use of this book by using it as a test for their agents. Ask them to identify the comebacks that shouldn't be used by anyone wishing to maintain the moral high ground.

As a final thought, if insurance salespeople need "ammo," it means they view customers as nothing but targets. Thus, keep in mind, an insurance probably doesn't have your best interests in mind.
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