OK, first of all, let me tell you HOW I gave this book two stars. It's actually an average. I gave it 1 star for the story and 4 for intent. Since I can't give halves, it gets a 2. I'll explain story / intent below.
I was at a business seminar getting ideas for my business when Brendon jumped on stage and said some funny, mildly informative, and (a few) thought provoking things. Nothing spectacular here, on stage or in the book. It's really all been done and said before. But what propels people to the top is marketing and push, push, push. There's a lot of mediocre product out there that "makes it." Well, at least temporarily. Only time wil tell.
The book is rather contrived with a-man-goes-to-carnival instead of heaven theme (The Five People You Meet in Heaven) to discover truths about his life. But some serious detractors were the appearance of such characters as a wizard, a guy named Harsh, and other obvious labeling. I'm sorry, this was almost Mary-Higgins-Clark-forecasting bad. Like I said, nothing spectacular. But let me tell you what's going on here.
This guy teaches how to get your stuff into the public's hands. You do so by contacting for-profit and non-profit companies. He did so. You can see by the CEO's who wrote blurbs for his book. Well, they didn't--CEO's are too busy--they probably picked from a list of blurbs. And a good point of note here is that's how it's usually done. Either people who like you or benefit from association with you (a certain percentage of the proceeds go to the companies Burchard partnered with)give you a blurb for your book.
Also what's interesting is the people on Amazon who felt duped into having to read this book. Maybe the companies he partnered with made their employees read / buy it. Don't know. But just like email blasts on Amazon that shoots a book to number one based on who you know (joint ventures), this book will eventually fly or die on its own. With all his promoting, expert blurbs [even Jack Canfield, Mark Victor Hansen (Chicken Soup for the Soul guys), and James Redfield (The Celestine Prophecy)] it's still only doing OK on Amazon. #653,392 to my 801,353 (my Black Body Radiation and the Ultraviolet Catastrophe), which actually got as high as 17,000 WITHOUT CORPORATE SPONSORS. Go figure.
But he is making thousands if not millions training people to change and such, so he's used his book as an in to his profession. But in this day-n-age of the master marketer, people can shoot to the top with a book without much substance or content. So buyer beware!
Oh, as far as intent is concerned, Brendon's heart is in the right place and he does give a percentage to charity. However, he is digging the TONS of cash piling up because of his second chance, his Golden Ticket given for another chance. So learn from Brendon how to make change as he takes your change, and then some, to the bank.
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