Customer Reviews

Life's A Pitch...Then You Buy

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This 256-page book by marketing guru Don Peppers is a jewel -- as the president of a public relations agency myself, I've read it three times word-for-word, drawing new inspiration (and hope) with each reading. His four chapters on Prospecting for New Business, particularly chapter 23 on "Prospect Management," would be invaluable for any salesperson -- and judging from the ham-handed salespeople who call on me, woefully few have read the subtle lessons of "Life's A Pitch"! Peppers' story of relentlessly pursuing the Reebok account for his ad agency, Levine Huntley, is a hoot. Next to Neil Flett's "Pitch Doctor," this is easily the best book on agency new business available. Bravo!

Don Peppers has provided an extremely useful tool for those in the Advertising business (and any kind of business). Life's a Pitch... is very informative and entertaining, as if Don himself was engaged in a personal conversation with the reader. I liked his style, as much as his content. This book is a must for anyone who works in business, especially in sales. I especially liked his chapter on presentations. Wether you are a student, a beginner or a pro, you should read Life's a Pitch... for useful and insightful information.

In Life's a Pitch, then you buy, Don educates you on his experiences. The more you read, the more you learn on dealing with similar situations in your own field. It is a quick read and a must read

I think I've mentioned the pizza example about a hundred times since I read this book almost 10 years ago. Peppers is great at giving you real-world examples about how to better serve your target customer -- and thereby increase your sales. A classic.

with Don you will live the real life of sales and marketing, Mr. Don will show you the pitch life in sales & marketing , he will teach you what every business man is fear of and how to get out this pitch in your life. engoy reading ., and every time say life"s pitch then i will buy