Life's a Pitch: How to Sell Yourself and Your Brilliant Ideas [Import] [Paperback]

Roger Mavity (Author), Stephen Bayley (Author)

Book Description

Publication Date: January 6, 2009

The pitch is the essence of modern business. In pitching for new business, ideas and emotional intelligence dominate. And the skills of the pitch can also apply to just about every significant personal transaction in your life.

The ultimate how-to book; a mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, Life’s a Pitch shows you how to handle human transactions and prepare you for success. Whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, a pitch is not about transferring information, it’s about transferring power. It is business, but it is also theatre, and the results of a successful pitch are, quite simply, money and power.

Part inspirational manual for business, part guidebook to a successful and happy social life, Life’s a Pitch is the result of an accumulated half-century of (mostly successful) pitching by the authors and will transform the way you think about the art of persuasion forever.

Editorial Reviews

Review

“Crammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain.” — Time Out

About the Author

Stephen Bayley first became known as an authority on style and design when Sir Terence Conran chose him to head up the Boilerhouse, the permanent exhibition of design at the Victoria and Albert museum. He is a broadcaster, critic and consultant on design and presentation to companies such as Ford and Coca-Cola.

Product Details

• Paperback: 304 pages
• Publisher: Corgi (January 6, 2009)
• Language: English
• ISBN-10: 0552156833
• ISBN-13: 978-0552156837
• Product Dimensions: 5 x 0.8 x 7.8 inches
• Shipping Weight: 9.9 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,284,973 in Books (See Top 100 in Books)

More About the Author

Tom Wolfe said of Mr. Bayley, "I don't know of anybody with more interesting observations about style, taste and contemporary design."

Stephen Bayley is one of the world's best known and outspoken commentators on modern culture, art and design. He contributes regularly to The Daily Mail, The Times, The Observer, The Spectator, The Los Angeles Times, High Life, New Statesman, The Independent, and GQ. Cars are on of his many passions, and he has written extensively on automobiles and automobile design for 25 years for both car companies and numerous publications including Car Magazine. He was awarded PPA Columnist of the Year for his car column in (British) GQ.

As a design consultant his clients include: Ford, Absolut Vodka, Volkswagen, Audi, Foster Associates, BMW, the V&A Museum, among others. Former Chief Executive of the Design Museum, the world's leading museum devoted to contemporary design, he appears frequently on radio and television, and lectures at museums and universities all over the world. His numerous books include Design: Intelligence Made Visible with co-author Terence Conran, published by Conran Octopus.

Mr. Bayley has been a judge at many national and international design competitions, including Campaign Press Awards, RIBA Architectural Awards, The Building Awards, Louis Vuitton Concours d'Elegance at Hurlingham, Cartier Style et Luxe at Goodwood, and the BBC Good Food Awards.

In 1989 he was made a Chevalier de L'Ordre des Arts et Des Lettres, France's top artistic honour, by the French Minister of Culture.

He lives in London.

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Hacking pitches with your own personal touch!, December 11, 2011

By 

Jessica Gonzalez Fdz. - See all my reviews

This review is from: Life's a Pitch (Kindle Edition)

This book gives you different insights and advice regarding pitches from two main experts that are Stephen Bayley & Roger Mavity. It is a quite refreshing book since pitches are explored through two different perspectives involving technical details and subjective impressions. Moreover, the book is full of examples, tips, lessons and ideas from great leaders. Therefore this book more than a recipe book style with casual logic steps explaining how to go from A to B is actually a great reference point in order that each and everyone of us should get inspired, practice and create our own pitching style with great success!