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5.0 out of 5 stars
Values, Lifestyles, and Psychographics,
By Veblen (London, U.K.) - See all my reviews
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This review is from: Values, Lifestyles, and Psychographics (Advertising and Consumer Psychology) (Hardcover)
Very good book with many interesting ideas. This is a volume made from conference presentations.
Not at the level of journal publications and the arguments are sometimes a bit "loose" but the ideas and the summary of theories is good. Definitely a good read if you find it at a good price as I did (the price as "new" item is a theft). |
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Values, Lifestyles, and Psychographics (Advertising and Consumer Psychology) by Lynn R. Kahle (Hardcover - April 15, 1997)
Used & New from: $42.30
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