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Light and Shoot 50 Fashion Photos Paperback – April 28, 2011

ISBN-13: 978-0240817224 ISBN-10: 9780240817224 Edition: 1st

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Product Details

  • Paperback: 144 pages
  • Publisher: Focal Press; 1 edition (April 28, 2011)
  • Language: English
  • ISBN-10: 9780240817224
  • ISBN-13: 978-0240817224
  • ASIN: 0240817222
  • Product Dimensions: 10.2 x 9.4 x 0.4 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #368,478 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

Amazon Exclusive: A Letter from Chris Gatcum, author of Light and Shoot 50 Fashion Photos

Chris Gatcum

Dear Amazon Readers,

Fashion is one of photography's fastest moving genres, reflecting an industry that by its very nature needs to reinvent itself on a continual basis. As a result, fashion photography is also one of the most exciting and "open" genres, offering a much greater opportunity for creative expression and experimentation than many of the other subjects we are likely to turn our lenses on. However, ideas and inspiration don’t necessarily "just happen." It is often the case that looking at other people's work will spark something, whether it's a certain way in which someone has been lit, the overall styling or "mise en scene," or something else altogether.

With this in mind, my aim with this book was simple: to collect and present a selection of stunning fashion images that would be guaranteed to inspire, regardless of whether they came from world-renowned professionals such as Miles Aldridge, Raul Higuera, Perou, or Rankin, or were produced by relatively "unknown" image-makers. This search has taken me around the globe (at least in terms of internet travel), calling in on both established names and relative newcomers.

But this is far more than a diverse showcase of exceptional photographs. The photographers involved have also taken the time to explain how they went about creating their image(s). This willingness to share what are in some instances "trade secrets" is what I feel sets this book apart from its peers, and it is something for which I am deeply grateful. So thank you to everyone featured for agreeing to play a part in this project. It wouldn't have happened without you. Thanks also to you, the reader. I hope this book helps you in some way, no matter how small.

--Chris Gatcum

Review

"This is the inspirational and practical guide to shooting fashion in a wide range of settings and styles, with emphasis on the use of lighting, rather than digital processing, to create a specific feel and look. The fashion genres of photography is arguably the most challenging and competitive. Also, fashion is the subject that most students want to specialize in.Some of the images in this fully illustrated book you will love more, some maybe less, but all these images have a "spark", something inspirational. This book offers you the techniques that you can use to create your shots."--NeoPopRealismJournal.com

"This book is an inspirational and practical guide to shooting fashion in a wide range of styles and settings, with emphasis on the use of lighting, rather than digital processing, to create a specific look and feel. Photography is all about light. Of all the genres of photography, fashion is arguably the most challenging and very competitive. And fashion is the subject that most students want to specialize in. The photography constantly evolving and redefining itself, and inherently more open to experimentation and personal expression than many other genres. Some of the images in this book you will love more, some maybe less, but all of them have a "spark", something that inspires you. This title offers the techniques that you can borrow to create your shots."--Wonderpedia.WetPaint.com

"This book is an asset to any bookshelf but really should be a table book. There are 50 artsy pictures taken by impeccable photographers. The make-up on these models is fabulous, and the clothing creates scenes from different eras, but lighting is the key enabling us to see the beauty. Light creates mood, and fashion photographers are highly skilled at utilizing it - as these pictures expose. This book is an inspirational and practical guide to shooting fashion in a wide range of styles and settings with the emphasis on the use of lighting, rather than digital processing, to create a specific look or feel. Some of the images tap into your creativity, while others may not be for you, but one thing for sure: all of these pictures are exciting and dramatic. It is easy to focus on the eyecatching models, but it's hard to imagine these photos without the exceptionally skilled photographers who control the fashion shoot."--City Book Review.com


More About the Author

Chris Gatcum has been involved in photography for over two decades, working as a photographer, journalist, and author. Like many aspiring photographers, his career started at college where a degree course taught him a wide range of skills and technologies, covering both studio and location work, large format photography through to the then-emerging digital technology, and, of course, Photoshop.

He went on to work as a set-builder on a number of high-end advertising campaigns and as a photographer and retoucher, before joining the UK's longest-standing photography magazine, Amateur Photographer, as technical writer. Magazines led to books, and the rest--as the cliché goes--is history...

Chris' books include Camera Creative (published as Creative Digital Photography: 52 Weekend Projects in the UK), Light & Shoot: 50 Fashion Photos, and Landscape Photography: The Four Seasons.

Customer Reviews

I did like this book and will flip through it from time to time.
Jesse Baynard
If you're wanting anything else from it, you'll likely be disappointed, and better served by another book, such as those I mentioned above.
Jesse D. Walker
The book starts out with a very technical description of the equipment used to obtain the photos in the rest of the book.
Chris Zee Shutterbug

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By NyReckDiver TOP 500 REVIEWERVINE VOICE on July 2, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Any photographer who is serious about the subject will appreciate this book. It is both a menu and manual of lighting technique and worthy of being on any photographers required reading shelf. To appreciate this book, you will need to have a fundamental understanding of photography and lighting however. And, since this book addresses fashion photos, the landscape photographer may not appreciate it (but any portrait photographer will).

The book is beautifully presented and well written. I never heard of Focal Press before (the publisher), but will surely check out their other publications. The first chapter of this book provides a beginner guide to equipment that existing strobists can skip. But, for those venturing into "strobism" fof the first time, it will prove valuable and necessary. The book is broken down into the following sections:

-Introduction
--Lighting Essentials
---Flash
---Continuous Lighting
---Location Lighting
---Lighting Glossary
-Studio
-Location
-Mono
-Reference

The book provides 50 stunning image examples. Each example is accompanied by a narrative, explanation, plan view, and perspective view. Within a half hours, I replicated the lighting on page 30 exactly. Now, let's be clear that's not to say that without this book I would be unable to achieve the results. However, part of photography is the deconstruction of images and replication. All part of the learning experience. And, unlike simply viewing an image on the web and then trying to figure out how to do it, this book provides a step by step guide to make it a thorough learning experience with guaranteed results.

In short, I believe this book is a very strong buy, especially for those just undertaking flash (and multi-flash) photography.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
I'm a semi-pro photog - started out as a hobbyist, went digital, did it for a part-time income, not it's a big chunk of my income. I mention this because there's one thing about the book that really struck a positive note with me. When the author started talking about lighting setups, he did not do what so many others have done. They use these high-end, way-out-of-reach lighting setups. Several $2000 monolights or a $15,000 pack/head setup. This book actually discusses products from Alien Bees and Paul Bluff - totally affordable units. He also touches on beauty dishes and ring-lights (two more important tools in your lighting arsenal) as well lighting modifiers. Even beginners can get a decent start with this book. Pros and semi-pros should get some new ideas and hints on how to simplify your lighting, especially out of the studio!

Most of the results are over-the-top for my taste, and are not what I would consider "Fashion photos" - more along the lines of "Art-House" photos. That said, this is a step by step instruction manual on duplicating these photos. I have several books on lighting - this is one of the clearest and easiest to follow. It's literally as simple as "Put light A here. Put light B here. Put your camera here. Put the model here. Use these settings. Shoot." Each photo has a "Perspective view" and a "Plan view." The plan view is an overhead illustration showing the placement of lights, model, backdrop, etc. The perspective view is similar, but more of a 3-D rendering to give a better depiction of the shoot.

What's really cool is that several of the shots use available or natural light - light from a fixture, window, etc. So if you don't have the lighting gear, you can still experiment with some of the shots - grab your camera, find a model, and go.
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2 of 2 people found the following review helpful By Eric Romaine TOP 500 REVIEWERVINE VOICE on November 20, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I didn't find Light & Shoot to be particularly inspiring or informative. The book starts out with a brief introduction about different lighting systems, modifiers, and battery packs. This part was too brief to be of help to the newbie and nearly pointless for anyone with any studio experience. To me, it just seemed like the author needed some kind of starting point, but unfortunately I don't know whom it would be helpful to.

A good example of this is the first sentence of the book: "Without light there wouldn't be photography. Period. It doesn't natter whether you're shooting a landscape, a still life, or a portrait, all photographs need light..." To me, this sounds more like an essay written in high school than something to start a book about fashion photography with. To a pro, this statement is absurdly obvious, and I'm guessing most amateurs are aware that light is necessary in order to take a photograph as well. Unfortunately it didn't find the writing to get any better from that point.

All this could be forgiven though, if the 50 featured photographs, with their stories and diagrams, were either spectacularly helpful or inspiring. Once again, I was disappointed by the book. While this part of the review is certainly more subjective, I just didn't see much here other than that the author was able to get 50 photographers to donate a photo and give a brief description about them. Personally, I didn't find the pictures to be very inspiring. In fact, there are few photography books that I read where I don't find several examples of photographs that I want to go out and duplicate, but this one left me wanting.
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