Top critical review
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Only good if you're a massive and antiquated company
on July 1, 2010
First of all, the book opens with a woman being quoted as saying "if my boss asked me to step in front of a moving truck, I'd do it." Are you really willing to sacrifice your life for your company? What a terrible concept to aspire to. I would much rather encourage employees to think critically and not blindly accept direction from management at their own peril.
This book is really focused on large companies and addressing the internal communications problems that they are inherently plagued with. If you have a small company, all your employees are in the same building or you already have some kind of internal communication, don't waste your money. The concepts are focused on building an internal marketing program from ground zero up in really large, massive, and seemingly outdated companies. If this is not the type of company that you're trying to fix, then this book isn't for you. The only useful thing that I found in it were a few examples of how some companies do internal marketing.