Lights. Camera. Campaign! (Popular Politics and Governance in America) (v. 11) [Paperback]

David A. Schultz (Author)

Book Description

Publication Date: October 11, 2004 | ISBN-10: 0820468312 | ISBN-13: 978-0820468310

Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media-the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives-and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.

Product Details

• Paperback: 322 pages
• Publisher: Peter Lang Publishing (October 11, 2004)
• Language: English
• ISBN-10: 0820468312
• ISBN-13: 978-0820468310
• Product Dimensions: 8.9 x 6 x 0.7 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,950,324 in Books (See Top 100 in Books)

More About the Author

David Schultz is professor in the School of Business at Hamline University and at the University of Minnesota Law School where he is a Senior Fellow at the Institute on Law and Politics. Professor Schultz is the author/editor of 25 books and more than 80 articles on topics including election law, American politics, eminent domain, constitutional law, public policy, legal and political theory, and the media and politics. David is a former host of "Minnesota Matters," on Air America Minnesota Radio, and he is a nationally-recognized expert on political ethics, money and politics, political participation, and land use law. He has been a frequent commentator on television, radio, and in over 100 domestic and international newspapers and periodicals, including the New York Times, Wall Street Journal, Los Angeles Times, Today Show (NBC), MSNBC, ABC News, CBS News, Fox News, Cox News Service,, Time, Newsweek, Radio Free Europe, National Journal, Congressional Quarterly, La Nouvelle Observateur, L'Express, National Public Radio Washington Post, The Christian Science Monitor, and the Chicago Tribune. David blogs at http://schultzstake.blogspot.com/ .