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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver Paperback


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Frequently Bought Together

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Price for all three: $38.65

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Product Details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill; 1 edition (October 9, 2012)
  • Language: English
  • ISBN-10: 0071800476
  • ISBN-13: 978-0071800471
  • Product Dimensions: 8.9 x 6 x 0.7 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (88 customer reviews)
  • Amazon Best Sellers Rank: #115,852 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

Q&A with Author Dave Kerpen

How did you come up with the term Likeable?

Carrie, my wife and President of the company, and Jenna Lebel, then a strategist and now our Global VP of Marketing, were sitting at a restaurant in Boston, brainstorming. We had decided that theKbuzz, our original name, was no longer fitting for a larger social media and word of mouth marketing firm. We knew Facebook was about to launch the "Like" button for brands, and Jenna and Carrie suggested "Likeable Media!" I immediately loved it! I called up my friends Randi and AJ who worked at Facebook, and told them our plan They loved it too, but warned me that Facebook changed things so often and so quickly, that if "Like" didn't take off, they'd change it and we could be stuck, Luckily, of course, "Like" did take off- and so did Likeable! The cool thing about Likeable is it means way more than just getting likes on Facebook - it means being worthy of being liked, and talked about.


pyramidOf the 11 strategies you outline in the book, are there ones that are more important than others?

They're all important, but the pyramid in the introduction of the book shows the relative importance of each one, and the ability to integrate more sophisticated, challenging strategies on top of one another. Listening (Chapter 1) is the most basic, fundamental concept to get right first, and gratefulness (the last chapter) is the most challenging but spiritually rewarding to get right.


What are your most important tips for a new entrepreneur to become ‘likeable’?

Listen to everybody, especially those who have more experience than you. Don't think you have it right yet, because you probably don't. If you're not a good salesperson, become a great storyteller. Be transparent, humble and grateful, and yet persistent.


What do you think is the next trend in business?

Businesspeople seem obsessed with "Big Data" these days. I'm not a data junkie myself, except for baseball stats. But I agree that capturing, understanding and then leveraging the massive amount of data available to today's business - is a promising development. Being likeable isn't a trend of course - has always been important as always will be.

Review

"An excellent book for anyone working in customer service, Kerpen’s work provides original ways of thinking about everyday actions. Recommended." (Starred Review) (Library Journal 2013-03-01)

More About the Authors

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Customer Reviews

4.8 out of 5 stars
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I highly recommend this book to anyone in any business or non-profit organization.
Laura
Likeable business addresses topics such as; listening, transparency, passion, responsiveness, authenticity, and more interesting topics.
rachaelk
Dave followed up to his first book "Likeable Social Media" with this great project!
stephen knuth

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Laura on November 4, 2012
Format: Paperback
This book is not just likeable - it's loveable! As an MBA and someone who runs a small organization, I've read a lot of business books. But this is one of the few that I've thoroughly enjoyed - and will probably re-read because it's such a fun and information-filled book.

The book outlines and explores 11 principles of likeable businesses - and shares great stories that illustrate why each principle is important, how to carry it out, and how other businesses have been successful with it.

What's most likeable about this book is that it practices what it preaches. The authors don't just write about the principles in some abstract way; they illustrate them. The writing in this book reflects several of the principles it discusses: the book is great storytelling, authentic, transparent, passionate, surprising and delightful, and reflective of gratitude.

I highly recommend this book to anyone in any business or non-profit organization.

Disclosure: Dave Kerpen is a friend of mine. But that doesn't mean I had to like the book or write an honest review - and I still did.
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5 of 5 people found the following review helpful By DavidParra on March 5, 2013
Format: Kindle Edition Verified Purchase
I was directed to this book from a posting on Linked In and intrigued by what I read. The book was engaging from the get go and I could not put it down with it until I finished it. The principles described in the book are nothing out of the world nor revolutionary, rather they are common sense principles presented in such a way that makes sense to anyone who has ever interacted with others, either as a business or as a customer. I was able to liken the principles explained in the book to my real life situations and I often found myself pausing from my reading to review my everyday interactions and exchanges. I found the social media section and tips at the end of each chapter and the closing paragraph extremely useful and insightful. I was able to put together a plan of action taking ideas from each section that I have put into my every day life and it is starting to make a difference.

My most remarkeable experience with this book was on the section of responsiveness. At this point the author asks the reader to put him to the test and communicate with him via a social media channel. I did that very thing, I put my book down (really I just switched the app since I was reading the Kindle version) and sent @DaveKerpen a question on twitter. It was simply a little test and to my surprise in a very short time he responded back to my inquire @DavidParra with some good advice. I simply could not believe it. When I mentioned to him that I was impressed with his responsiveness, he simply said #PracticeWhatYouPreach. Since then I have followed @DaveKepren and he has even followed me back and RT a couple of my posts. No doubt, not only the book but the interaction with the author have been a remarkable experience and I highly recommend it to anyone who is looking to becoming more likeable.
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3 of 3 people found the following review helpful By Solveig Whittle on December 15, 2012
Format: Paperback Verified Purchase
Kerpen is the co-founder and CEO of Likable, a social media and word-of-mouth marketing firm in New York. He has also been named the most social CEO of the Inc. 500. I read Dave's first book, Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) and was so enchanted with it that when I heard that he had written a second book, I ordered it right away. Since the thesis and case studies in Kerpen's first book seemed directly applicable to businesses of every size and kind, it seemed natural that his consulting experience with companies and social media would easily translate into a more generalized business strategy book.

The gist of Likable Business is that the same key principles of effective business use of social media - to listen, be responsive, and tell stories - apply beyond social media, to business in general. The book is written for marketers and executives at small, medium and large companies who wish to "reorganize not only the way they do business around their customers, but the way they empower their people to become likable leaders." (6) As Kerpen states up front, this is not a research-based or analytical book - "for data junkies, something will be missing" (6) - nor is it a list or manual for the latest tools to optimize the online presence of a business. You could, however, call it a manual of business etiquette for modern companies of every size, from one-person consulting shops to large multi-national corporations.

Likable Business is written in the same accessible, conversational and highly readable style as Kerpen's first book.
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2 of 2 people found the following review helpful By Karren Hodgkins on April 1, 2013
Format: Kindle Edition Verified Purchase
As a marketing consultant (and business owner) to SMMEs in the Midlands of KZN in South Africa, I enjoyed the read and the stories I could share with my clients. Thanks! With my profile of clients we look for QUALITATIVE rather than quantitative resources and fully understand its about so much more than the product specs. These stories so resonated with these business owners, looking forward to more of the same
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