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Carrie, my wife and President of the company, and Jenna Lebel, then a strategist and now our Global VP of Marketing, were sitting at a restaurant in Boston, brainstorming. We had decided that theKbuzz, our original name, was no longer fitting for a larger social media and word of mouth marketing firm. We knew Facebook was about to launch the "Like" button for brands, and Jenna and Carrie suggested "Likeable Media!" I immediately loved it! I called up my friends Randi and AJ who worked at Facebook, and told them our plan They loved it too, but warned me that Facebook changed things so often and so quickly, that if "Like" didn't take off, they'd change it and we could be stuck, Luckily, of course, "Like" did take off- and so did Likeable! The cool thing about Likeable is it means way more than just getting likes on Facebook - it means being worthy of being liked, and talked about.
They're all important, but the pyramid in the introduction of the book shows the relative importance of each one, and the ability to integrate more sophisticated, challenging strategies on top of one another. Listening (Chapter 1) is the most basic, fundamental concept to get right first, and gratefulness (the last chapter) is the most challenging but spiritually rewarding to get right.
Listen to everybody, especially those who have more experience than you. Don't think you have it right yet, because you probably don't. If you're not a good salesperson, become a great storyteller. Be transparent, humble and grateful, and yet persistent.
Businesspeople seem obsessed with "Big Data" these days. I'm not a data junkie myself, except for baseball stats. But I agree that capturing, understanding and then leveraging the massive amount of data available to today's business - is a promising development. Being likeable isn't a trend of course - has always been important as always will be.
Dave Kerpen transformed the way I do business. Social Listening is the best skill you will learn and Dave teaches you how to do it effectively. Read morePublished 3 months ago by Luiz Centenaro
I loved this book a lot. Dave combines business smarts with a lot of heart.Published 8 months ago by Geoffrey Welch
Dave's books is the one book you should read if you are starting out in business, are in the middle of it all and just sensing that business is changing so fast and that curveballs... Read morePublished 11 months ago by Kim Rehfeld
I have other books by this author and they all are terrific. He writes as if you are there in front of him and you both are sharing a cup of coffee. Read morePublished 13 months ago by Theresa Harley
This is the book for anyone running a business and looking for ways to make your organization more responsive to your customers.Published 16 months ago by Mark K.
I thought this book was going to be too general to be of any help to my practice as a consumer researcher, but I have been very surprised by the content. Read morePublished 21 months ago by donna
Practical everyday scenarios with sound justification of like able character traits . Listened on audible, loved every minute of it!Published 21 months ago by Gillian Bedasse