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Carrie, my wife and President of the company, and Jenna Lebel, then a strategist and now our Global VP of Marketing, were sitting at a restaurant in Boston, brainstorming. We had decided that theKbuzz, our original name, was no longer fitting for a larger social media and word of mouth marketing firm. We knew Facebook was about to launch the "Like" button for brands, and Jenna and Carrie suggested "Likeable Media!" I immediately loved it! I called up my friends Randi and AJ who worked at Facebook, and told them our plan They loved it too, but warned me that Facebook changed things so often and so quickly, that if "Like" didn't take off, they'd change it and we could be stuck, Luckily, of course, "Like" did take off- and so did Likeable! The cool thing about Likeable is it means way more than just getting likes on Facebook - it means being worthy of being liked, and talked about.
They're all important, but the pyramid in the introduction of the book shows the relative importance of each one, and the ability to integrate more sophisticated, challenging strategies on top of one another. Listening (Chapter 1) is the most basic, fundamental concept to get right first, and gratefulness (the last chapter) is the most challenging but spiritually rewarding to get right.
Listen to everybody, especially those who have more experience than you. Don't think you have it right yet, because you probably don't. If you're not a good salesperson, become a great storyteller. Be transparent, humble and grateful, and yet persistent.
Businesspeople seem obsessed with "Big Data" these days. I'm not a data junkie myself, except for baseball stats. But I agree that capturing, understanding and then leveraging the massive amount of data available to today's business - is a promising development. Being likeable isn't a trend of course - has always been important as always will be.
I highly recommend this book to anyone in any business or non-profit organization.
Likeable business addresses topics such as; listening, transparency, passion, responsiveness, authenticity, and more interesting topics.
Dave followed up to his first book "Likeable Social Media" with this great project!
This is the book for anyone running a business and looking for ways to make your organization more responsive to your customers.Published 3 months ago by Mark K.
I thought this book was going to be too general to be of any help to my practice as a consumer researcher, but I have been very surprised by the content. Read morePublished 7 months ago by donna
Practical everyday scenarios with sound justification of like able character traits . Listened on audible, loved every minute of it!Published 8 months ago by Gillian Bedasse
Reading this book helped me to reevaluate all of my relationships, personal and public alike. How often do I express gratitude? What I am I doing to surprise and delight my fans? Read morePublished 8 months ago by Bethany Lindemann
I give this book a giant thumbs up! It's loaded with great insight that applies to any company, small or large, and how business leaders should be catering to their customers and... Read morePublished 10 months ago by Idan Deutsch
The author kept the info simple and informative! He is a real leader in success development and the info on the social media is killerPublished 10 months ago by mike friedman
Great book with number of real-life examples and stories, it pretty much changed my view on using social media to help my business. Read morePublished 10 months ago by Jakub Holubec
I read dozens of business books a year. Dave Kerpen's book Likeable Business is outstanding. It showcases real tangible ideas, concepts and philosophies that can be put into... Read morePublished 10 months ago by Theresa DeRosa
This book is well worth your time. It's a quick read but has a ton of good advice, stories and insight on how to run not only a "likeable" business but a... Read morePublished 10 months ago by JD1Ham