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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) [Kindle Edition]

Dave Kerpen
4.7 out of 5 stars  See all reviews (372 customer reviews)

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Book Description

The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friend‘s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. Andmost important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen‘s insights and clear, how-to instructions on building brand popularity by trulyengaging with customers on Facebook, Twitter, and the many othersocial media platforms are nothing short of brilliant.“ Jim McCann, “Alas, common sense is not so common. Dave takes you on a (sadly, much needed)guided tour of how to be human in a digital world.“ Seth Godin, author of Poke the Box “ Likeable Social Media cuts through the marketing jargon and technical detail to give youwhat you really need to make sense of this rapidly changing world of digital marketing andcommunications. Being human—being likeable—will get you far.“ Scott Monty, Global Digital Communications, Ford Motor Company


Editorial Reviews

About the Author

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012


Product Details

  • File Size: 3340 KB
  • Print Length: 272 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 1 edition (May 17, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00511ONPG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #26,845 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
48 of 51 people found the following review helpful
5.0 out of 5 stars The Future Social Media Marketing Textbook May 22, 2011
Format:Kindle Edition
This book is likeable. It's a two-thumbs up easy read, chock full of important social media marketing strategies that have a down-to-earth quality full of integrity.

"Listen carefully, be transparent, be responsive, be authentic, tell great stories--the qualities that would make you the hotshot at the party--they'll make your organization a likable one on social networks." --Dave Kerpen
The author is right on the mark.

What else about this clever book, you might ask?

1. It shines new light on how to use social media right--stay true to yourself which is great advice for a better world.
2. It's target readers are widespread--from those with their feet wet in social media to neophytes.
3. For those new to the scene or those wanting a review--there's fun content in the back of the book-- 25 pages of thorough explanations, simple ways the different social media platforms can enhance and expand communication with potential and established customers.
4.A chapter on tapping and using your listening skills full blast which you'll need if you want to enter the world of social media; it can make or break.
5 Approaching marketing projects at times like a child--with a sense of wonder, curiosity and super-creative out-of-the-box strategies.
6. Dave teaches sophisticated social media tools and approaches in an easy-to-understand and respectful way.
7. The book is written in a very refreshing and positive light.

Highly recommended. I can see LIKEABLE MEDIA become THE social media marketing textbook. Good for students too. This book to all those who want to hone their social media skills through learning the mechanics of online tools and the new-world marketing strategies that will drive your business to new heights.
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128 of 149 people found the following review helpful
5.0 out of 5 stars The best social media book out there June 22, 2011
Format:Paperback
I've read and reviewed a lot of books on Social Media and this is the first one I've given five stars. It's that good.

I'm a marketer, specializing in the digital realm and I've become increasingly annoyed at the self proclaimed Social Media Experts (SME's) out there. Most are full of hot air and sell snake oil. This is not the case with Dave Kerpen.

This book is clearly written with great examples by someone who has a vast knowledge of this area. Even better, he uses examples of his actual work within the book for us all to learn from (most social media books don't). Each chapter also ends with exercises for you to start considering how to implement the concepts into your business.

There are two aspects that separate this book from the rest. 1. Dave comes at it from the point of the user receiving the marketing and 2.Dave can easily be found on all social media sites giving out free advice, using the methods he describes in the book to grow his readership and business along with it. He walks the walk.

While I don't agree with every element of the book, my quibbles are not worth your time. Just understand that this book is worth purchasing.

I will be suggesting it to everyone I work with that suddenly wants to enter the social media space, but isn't sure why.

Disclaimer: I received a review copy of this book from McGraw Hill.
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63 of 73 people found the following review helpful
2.0 out of 5 stars Fluff January 20, 2014
By Kyle S
Format:Paperback
I had high expectations, after reading such great Amazon reviews, but was extremely disappointed with the overall quality. No new teaching here, and not even anything eye opening or noteworthy. Save your money.

Bottom line: this book (like so many these days) should have taken the form of a few blog posts, or a short article.
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22 of 23 people found the following review helpful
5.0 out of 5 stars Surprisingly Relevant for the Younger Crowd June 27, 2012
Format:Paperback
I am a 21-year-old marketing major graduating college in less than six months who helped my college design curriculum for an e-commerce course featuring social media.

When approaching books about social media, I am hesitant to spend my hard-earned money on a book that tells you what you already know about Facebook and Twitter. Likeable Social Media was the first book of five I purchased in the business and social media field.

Mr. Kerpen is a talented writer and complements his discussions about what it means to be a "likeable" brand with positive and negative anecdotes. It's a fairly quick read with frequent content headers, screenshots from Facebook and easily-digestible highlights to share with coworkers (such as the "10 Reasons Why Consumers Like Fan Pages on Facebook).

There are other books and resources out there that give more concrete how-to's and a step-by-step guide to undertaking social media. If you are looking for content focused around these areas, seek out whitepapers and ebooks from social media monitoring companies who will gladly hand you the information for free in return for your contact info.

Hands down, the best asset of this book is its appeal to different audiences. While you could place this book in the hands of a CEO to show them the power of social media, I as a 21-year-old digital native confident in my knowledge of social media was able to walk away with roughly 10 pages of notes and suggestions.

Likeable Social Media left me not only encouraged but empowered to undertake the creation of a social media strategy for a company.

Where this book falls short is a lack of diversity. Discussions surrounding Facebook dominate this book--and rightfully so given its place as the top social network.
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Most Recent Customer Reviews
5.0 out of 5 stars Great book. It gave me lots of good information ...
Great book. It gave me lots of good information about social media.
Published 16 days ago by Ttocs
5.0 out of 5 stars Awesome book on Social Media!
It seems that most businesses think social media is just a way to post content for their followers. However, it is so much more than that and this book explains why. Read more
Published 2 months ago by Mark McHugh
3.0 out of 5 stars Important information, but hard to read
I couldn't force myself to read what is basically a long list of tips cover to cover. Nonetheless, this books is chock full of useful information. Read more
Published 2 months ago by homecritic
2.0 out of 5 stars Not a Delighted Customer
Buyer beware. Nothing all that new is offered to readers in "Likeable Social Media," and the author really oversells Facebook for business purposes (at least in my humble... Read more
Published 3 months ago by Dana Severson
3.0 out of 5 stars I'm not into bashing books...
so all I will say it I feel it could have been better, but for people who don't get into social media, it's a good start. A tad boring to read, but better than most.
Published 3 months ago by Shoshana
5.0 out of 5 stars Helpful for getting started in social media management
I'm just starting out in social media management for business. This was a great book to provide me with the tools to get a good start in the right direction. Read more
Published 3 months ago by Lori G.
4.0 out of 5 stars good book.
good information for a newbee to the social media world. I'm just begining to learn more about social media and how to benefit my business using it.
Published 3 months ago by Anne Rinehart
5.0 out of 5 stars Great Book to Understanding How to Market on Social Media
If you're a business owner, this book is a must read. Now more than ever, it is absolutely critical to adapt to the changes of technology. Read more
Published 3 months ago by Tyler Lalagos
3.0 out of 5 stars A Little Disappointed
There some gold here, as far as tips on how to make social media work for your company but overall, I would have to say that I was a little disappointed.
Published 3 months ago by Duane Potosky
5.0 out of 5 stars Outstanding!
Thought this book was fantastic! It differs from the status quo that you read about in many other social media books. Read more
Published 3 months ago by Daniel H.
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More About the Author

Dave Kerpen is the cofounder and CEO of Likeable, an award-winning social media and word-of-mouth marketing firm comprised of communications and consultancy agency Likeable Media, and software platform Likeable Local. Dave and his wife Carrie lead a team of over 60 people in working with brands, organizations, governments, and small businesses to better leverage social media to become more transparent, responsive, engaged, and likeable. Likeable was named to both the 2011 and 2012 Inc. 500 list of fastest growing private companies in the United States.

Dave is a frequent keynote speaker at venues around the world and a contributing writer for Mashable, Inc, Fast Company, The Huffington Post, Forbes, and The Washington Post. His work has been featured on CNBC's "On the Money," ABC World News Tonight, the CBS Early Show, BBC World News, and the New York Times, among others.

Dave is proud of his Likeable business accomplishments but prouder of his other joint venture with Carrie: Charlotte and Kate, their two daughters at home in Port Washington, New York.

dave@likeable.com
FB.com/DaveKerpen
@DaveKerpen



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