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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) Paperback – June 7, 2011


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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! + The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Details

  • Paperback: 272 pages
  • Publisher: McGraw-Hill; 1 edition (June 7, 2011)
  • Language: English
  • ISBN-10: 0071762345
  • ISBN-13: 978-0071762342
  • Product Dimensions: 2.3 x 3.5 x 0.4 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (381 customer reviews)
  • Amazon Best Sellers Rank: #11,240 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012


More About the Author

Dave Kerpen is the cofounder and Chairman of Likeable Media, an award-winning social media and word-of-mouth marketing firm and the founder and CEO of Likeable Local, a software platform for small businesses. Dave and his wife Carrie lead 2 teams of over 75 people in working with brands, organizations, governments, and small businesses to better leverage social media to become more transparent, responsive, engaged, and likeable. Likeable Media was named to both the 2011 and 2012 Inc. 500 list of fastest growing private companies in the United States and to both the 2012 and 2013 Crain's Best Places to Work in New York (#6 in 2013!)

Dave is a frequent keynote speaker at venues around the world and a contributing writer for LinkedIn, Mashable, Inc, Fast Company, The Huffington Post, Forbes, and The Washington Post. His work has been featured on CNBC's "On the Money," ABC World News Tonight, the CBS Early Show, BBC World News, and the New York Times, among others.

Dave is proud of his Likeable business accomplishments but prouder of his other joint venture with Carrie: Charlotte and Kate, their two daughters at home in Port Washington, New York.

dave@likeable.com
FB.com/DaveKerpen
@DaveKerpen

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Customer Reviews

It was written in a very easy to read and understandable way.
Carol E. Cooney
The book is easy to read, complete with useful action items at the end of every chapter, and loaded with real-world examples.
A. A. Cohen
I had a pleasure to read "Likeable Social Media (...)" by Dave Kerpen.
K

Most Helpful Customer Reviews

84 of 90 people found the following review helpful By SherryS on February 12, 2014
Format: Paperback Verified Purchase
I don't understand how there are so many good reviews. There is absolutely NO new knowledge in here that 85% of the population does not know already. They don't have any useful strategies listed in here. Their "Call to Actions" are sad and generally lacking. They're too vague! They're basically like "Find out what your customer likes, then cater to them"… Well, DUH.

Also, I feel like the whole book was a giant advertisement for their own company and all the companies that have hired them. They keep saying "We know what we are doing and we are so good at it" yet if you check their company's Facebook page there is NO ENGAGEMENT! Throughout the whole book they keep telling you to engage your fans and yet they can't even do it for their own company?

Also - they say you should respond to customers as fast as you can, or else they feel ignored. So I messaged (through Facebook) my disappointment in their book roughly 24 hours ago and still haven't received a response. Seems like they don't follow their own advice!

A bunch of fluff. Honestly wasted 2 hours of my life reading this, and kept waiting for it to get better, but it never did.

Screw the money, SAVE YOUR TIME and pass this one!
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77 of 83 people found the following review helpful By Amazon Customer on March 1, 2014
Format: Kindle Edition Verified Purchase
This book is ok. Not the best on the subject.
But what really ticks me off is the limits he sets on devices that this book can be viewed on. If I upgrade any device, I have to waste time going to amazon and deregistering the previous hard drive and registering the book all over again. Dave Kerpen, you're not Leonardo da Vinci, you're not Shakespeare, you're not Hemingway. Get over yourself. Btw - if you wonder why I bother, it's because I have to download all kindle books anyway. Nutjobs like this one make me go through another layer of complexity to redownload the book.
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106 of 117 people found the following review helpful By Matthew J. O. Keefe on June 30, 2013
Format: Kindle Edition Verified Purchase
I imagine he was paid by Facebook, because he was just so overly enthusiastic about it. The book is short but still needed to fill up space so it says the same thing in different ways over and over. Also really annoyed with how he villified traditional marketing. I'm not saying there's nothing to learn from this book but please, look for other options to learn this stuff.
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48 of 53 people found the following review helpful By by Lisa Jo Barr on May 22, 2011
Format: Kindle Edition
This book is likeable. It's a two-thumbs up easy read, chock full of important social media marketing strategies that have a down-to-earth quality full of integrity.

"Listen carefully, be transparent, be responsive, be authentic, tell great stories--the qualities that would make you the hotshot at the party--they'll make your organization a likable one on social networks." --Dave Kerpen
The author is right on the mark.

What else about this clever book, you might ask?

1. It shines new light on how to use social media right--stay true to yourself which is great advice for a better world.
2. It's target readers are widespread--from those with their feet wet in social media to neophytes.
3. For those new to the scene or those wanting a review--there's fun content in the back of the book-- 25 pages of thorough explanations, simple ways the different social media platforms can enhance and expand communication with potential and established customers.
4.A chapter on tapping and using your listening skills full blast which you'll need if you want to enter the world of social media; it can make or break.
5 Approaching marketing projects at times like a child--with a sense of wonder, curiosity and super-creative out-of-the-box strategies.
6. Dave teaches sophisticated social media tools and approaches in an easy-to-understand and respectful way.
7. The book is written in a very refreshing and positive light.

Highly recommended. I can see LIKEABLE MEDIA become THE social media marketing textbook. Good for students too. This book to all those who want to hone their social media skills through learning the mechanics of online tools and the new-world marketing strategies that will drive your business to new heights.
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129 of 150 people found the following review helpful By David Bowers on June 22, 2011
Format: Paperback
I've read and reviewed a lot of books on Social Media and this is the first one I've given five stars. It's that good.

I'm a marketer, specializing in the digital realm and I've become increasingly annoyed at the self proclaimed Social Media Experts (SME's) out there. Most are full of hot air and sell snake oil. This is not the case with Dave Kerpen.

This book is clearly written with great examples by someone who has a vast knowledge of this area. Even better, he uses examples of his actual work within the book for us all to learn from (most social media books don't). Each chapter also ends with exercises for you to start considering how to implement the concepts into your business.

There are two aspects that separate this book from the rest. 1. Dave comes at it from the point of the user receiving the marketing and 2.Dave can easily be found on all social media sites giving out free advice, using the methods he describes in the book to grow his readership and business along with it. He walks the walk.

While I don't agree with every element of the book, my quibbles are not worth your time. Just understand that this book is worth purchasing.

I will be suggesting it to everyone I work with that suddenly wants to enter the social media space, but isn't sure why.

Disclaimer: I received a review copy of this book from McGraw Hill.
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