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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) Paperback – June 7, 2011


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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! + The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Details

  • Paperback: 272 pages
  • Publisher: McGraw-Hill; 1 edition (June 7, 2011)
  • Language: English
  • ISBN-10: 0071762345
  • ISBN-13: 978-0071762342
  • Product Dimensions: 6.1 x 0.7 x 9 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (390 customer reviews)
  • Amazon Best Sellers Rank: #12,114 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012


More About the Author

Dave Kerpen is the cofounder and Chairman of Likeable Media, an award-winning social media and word-of-mouth marketing firm and the founder and CEO of Likeable Local, a software platform for small businesses. Dave and his wife Carrie lead 2 teams of over 75 people in working with brands, organizations, governments, and small businesses to better leverage social media to become more transparent, responsive, engaged, and likeable. Likeable Media was named to both the 2011 and 2012 Inc. 500 list of fastest growing private companies in the United States and to both the 2012 and 2013 Crain's Best Places to Work in New York (#6 in 2013!)

Dave is a frequent keynote speaker at venues around the world and a contributing writer for LinkedIn, Mashable, Inc, Fast Company, The Huffington Post, Forbes, and The Washington Post. His work has been featured on CNBC's "On the Money," ABC World News Tonight, the CBS Early Show, BBC World News, and the New York Times, among others.

Dave is proud of his Likeable business accomplishments but prouder of his other joint venture with Carrie: Charlotte and Kate, their two daughters at home in Port Washington, New York.

dave@likeable.com
FB.com/DaveKerpen
@DaveKerpen

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Customer Reviews

It was written in a very easy to read and understandable way.
Carol E. Cooney
The book is easy to read, complete with useful action items at the end of every chapter, and loaded with real-world examples.
A. A. Cohen
I had a pleasure to read "Likeable Social Media (...)" by Dave Kerpen.
K

Most Helpful Customer Reviews

53 of 58 people found the following review helpful By by Lisa Jo Barr on May 22, 2011
Format: Kindle Edition
This book is likeable. It's a two-thumbs up easy read, chock full of important social media marketing strategies that have a down-to-earth quality full of integrity.

"Listen carefully, be transparent, be responsive, be authentic, tell great stories--the qualities that would make you the hotshot at the party--they'll make your organization a likable one on social networks." --Dave Kerpen
The author is right on the mark.

What else about this clever book, you might ask?

1. It shines new light on how to use social media right--stay true to yourself which is great advice for a better world.
2. It's target readers are widespread--from those with their feet wet in social media to neophytes.
3. For those new to the scene or those wanting a review--there's fun content in the back of the book-- 25 pages of thorough explanations, simple ways the different social media platforms can enhance and expand communication with potential and established customers.
4.A chapter on tapping and using your listening skills full blast which you'll need if you want to enter the world of social media; it can make or break.
5 Approaching marketing projects at times like a child--with a sense of wonder, curiosity and super-creative out-of-the-box strategies.
6. Dave teaches sophisticated social media tools and approaches in an easy-to-understand and respectful way.
7. The book is written in a very refreshing and positive light.

Highly recommended. I can see LIKEABLE MEDIA become THE social media marketing textbook. Good for students too. This book to all those who want to hone their social media skills through learning the mechanics of online tools and the new-world marketing strategies that will drive your business to new heights.
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136 of 157 people found the following review helpful By David Bowers on June 22, 2011
Format: Paperback
I've read and reviewed a lot of books on Social Media and this is the first one I've given five stars. It's that good.

I'm a marketer, specializing in the digital realm and I've become increasingly annoyed at the self proclaimed Social Media Experts (SME's) out there. Most are full of hot air and sell snake oil. This is not the case with Dave Kerpen.

This book is clearly written with great examples by someone who has a vast knowledge of this area. Even better, he uses examples of his actual work within the book for us all to learn from (most social media books don't). Each chapter also ends with exercises for you to start considering how to implement the concepts into your business.

There are two aspects that separate this book from the rest. 1. Dave comes at it from the point of the user receiving the marketing and 2.Dave can easily be found on all social media sites giving out free advice, using the methods he describes in the book to grow his readership and business along with it. He walks the walk.

While I don't agree with every element of the book, my quibbles are not worth your time. Just understand that this book is worth purchasing.

I will be suggesting it to everyone I work with that suddenly wants to enter the social media space, but isn't sure why.

Disclaimer: I received a review copy of this book from McGraw Hill.
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16 of 16 people found the following review helpful By Rod Brooks on July 8, 2011
Format: Paperback
I met the author, Dave Kerpen, in 2007 at the first WOMMA Summit (Word of Mouth Marketing Association) that I attended. I knew from the start that Dave would be a key influencer of my education in social engagement and a valuable resource for "how to" information that is based on real life case studies and experiences. At the time, I didn't know that I would become the Board President of WOMMA or that he would become an author and thought leader on the effective use of Facebook (as well as Twitter, You Tube and more). Since that time, Dave and I have come to be good friends, colleagues, and benefactors of each others shared experiences.

In "Likeable Media" Dave gives freely of his experience and drives home the point that consumers are increasingly responsible for the success or failure of brands by what they like and what they say about our brands. Dave has filled his first book with entertaining and interesting case studies and anecdotes that make the 18 lessons easy to understand and apply. It's an ideal book for those that are just getting started, as well as semi-seasoned veterans who are looking for an edge to move them forward in ways that engage and leverage existing and new relationships. Dave is the master of "Likeability" and he shares his insights in a way that is both easy to understand and apply. I found myself noting several opportunities for our business, a northwest regional insurance company, to incorporate Dave's tips in several ways that will increase our fan base, our edge rank, and the number of "likes" that we generate.

I've already passed my copy (which still needs to be autographed by the way) along to a college student that I've helped to mentor over the past year.
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181 of 219 people found the following review helpful By Amazon Customer on February 11, 2012
Format: Paperback Verified Purchase
There are 169 reviews on Amazon for this book and 165 of the reviewers gave this book 4 stars or 5 stars. I give it 3 stars. Only one person gave it a lower rating than I gave it.

I just don't see how it merits more than 3 stars. That's not to say that it's not a good book or that I didn't get something out of it. There were some good examples used. In general, I agree with almost everything the author had to say. But when I got done reading it, I realized that I hadn't bookmarked many passages. I realized that for the most part, things I already thought or already knew might have been reinforced, but I wasn't really asked to think about anything in a new way.

Also, I should add that, due to my profession, I tend to rate books higher when they are applicable to smaller businesses. Many of the examples used in this book were more applicable to larger brands. I'm not sure that people who run small businesses would get much usable strategy from this book.

Also, not that it impacted this review, but when I went to the facebook page for the author's business--a small business--the only real reference to local businesses contained one link...and it was a broken link. To be fair to the author, I pointed it out in a facebook message, to which he replied very quickly. Not sure if it is fixed.
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