Most helpful critical review
186 of 226 people found the following review helpful
star inflation on Amazon?
on February 11, 2012
There are 169 reviews on Amazon for this book and 165 of the reviewers gave this book 4 stars or 5 stars. I give it 3 stars. Only one person gave it a lower rating than I gave it.
I just don't see how it merits more than 3 stars. That's not to say that it's not a good book or that I didn't get something out of it. There were some good examples used. In general, I agree with almost everything the author had to say. But when I got done reading it, I realized that I hadn't bookmarked many passages. I realized that for the most part, things I already thought or already knew might have been reinforced, but I wasn't really asked to think about anything in a new way.
Also, I should add that, due to my profession, I tend to rate books higher when they are applicable to smaller businesses. Many of the examples used in this book were more applicable to larger brands. I'm not sure that people who run small businesses would get much usable strategy from this book.
Also, not that it impacted this review, but when I went to the facebook page for the author's business--a small business--the only real reference to local businesses contained one link...and it was a broken link. To be fair to the author, I pointed it out in a facebook message, to which he replied very quickly. Not sure if it is fixed.