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1 of 1 people found the following review helpful
on May 11, 2015
Gotta love books on social media marketing and this one is a great option.
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on April 14, 2015
Good info
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1 of 2 people found the following review helpful
on March 17, 2015
Great book
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1 of 2 people found the following review helpful
on March 1, 2015
A little outdated Was a great book.
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1 of 2 people found the following review helpful
on February 4, 2015
Amazing book! As a founder of my own social platform, I thought this book was incredible. Social media is still in its early stages and Dave Kerpen understands this industry very well! Highly recommended.
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1 of 2 people found the following review helpful
on January 23, 2015
If there's anyone who could write this book, it's Dave Kerpen, co-founder and Chairman of Likeable Media, founder and CEO of Likeable Local, NY Times bestselling author of three books and the #1 LinkedIn Influencer in pageviews, (ahead of Bill Gates, Jack Welch and Barack Obama!). Dave started his social media career back in 2006 with a wedding - his. He and his wife Carrie are both huge baseball fans and Carrie came up with the idea to get married in the Brooklyn Cyclones' ballpark. They had sponsors such as Entenmann's, Smirnoff and 1-800-Flowers and married in front of 7,000 fans. After the wedding, 1-800-Flowers said it was the No. 1 promotion they ever did and asked what they were planning to do next. So So Dave and Carrie decided to leave their jobs and start a social media agency, thus Likeable Media was born.

While Dave is obviously a huge fan of social media, he points out becoming successful with social media is not quick - it's about building relationships with your customers and that invariably takes time. The bad news is that you have to work for fans, friends, followers; the good news - everyone else has to as well, which gives you an opportunity to rise to the top of the clutter. The trick - producing content people want to receive. How do you know what that is - you need to ask "Would I want to receive this message as a consumer?" However, keep in mind that if you're not prepared to embrace the good, the bad and the ugly, then social media isn't right for you.

Dave concentrates on four key concepts: 1. Listen, 2. Be Transparent, 3. Be Responsive and of course 4. Be Likeable

It's filled with advice, case studies and take aways. Here are some:
*The guy on the first date who talks incessantly and doesn't listen strikes out every time. So does the woman at the cocktail party who only talks about herself - so learn to talk less and listen more
*Think of every customer as an online celebrity with followers, friends and influence
*People find honesty from a company refreshing
*You know what's cooler than reaching a billion people on Facebook - reaching the perfect 1,000 100 or even 1 prospect
*Consider social listening the ultimate surveying and focus group tool
*Anyone can send an email, Facebook or Twitter message - it takes commitment to actually connect
*Ignoring a negative comment is the equivalent of putting a caller on hold and never getting back on the line
*Word of mouth endorsements from a satisfied customer remains the most potentially powerful marketing tool you have
*It's your job to figure out how to be different
*Every time you respond to a customer, you have an opportunity to make a positive impression
*A friend's recommendation is more powerful than any advertisement
*Ask yourself how you can make your customers really happy, thankful, appreciative or excited?

Final take away on being likeable: the easier you make it to be likable, the more likeable you will become (this one holds true not only for your business but for yourself!).

Written by Pam Nochlin
Pam Nochlin is a Marketing Communications professional and founder of Thrive: Professional Women's Group.
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0 of 2 people found the following review helpful
on January 20, 2015
So far it's a good read but it doesn't give me any new information I thought I was going to get while reading this book.
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1 of 2 people found the following review helpful
on January 20, 2015
An outstanding book for communication professionals and small business owners alike. Kerpen covers all the important areas in utilizing social media as a professional communication tool. Social media is a great tool for connecting with current and potential customers, Kerpen provides you with an easy-to-read guide for improving your social media content. From small business owners to professionals, everyone who reads this book will walk away with additional knowledge that will change they way they interact online.
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1 of 1 people found the following review helpful
on January 8, 2015
A lot of great advice about Facebok that any serious Social Marketer should be aware of. Definitely recommended for anyone that's looking to try doing social media
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1 of 2 people found the following review helpful
on January 1, 2015
In an small sense of irony, I marked that I "love" this book, since "I liked it," was one star less. Dave Kerpen's book was very helpful in helping me establish social media outlets that convey an irresistible brand to the general public. His first chapter, "Listen First and Never Stop Listening," is great advice in any endeavor not just social media ones - if you listen to what your customers desire, then you are better able to fulfill their wishes. That chapter (and a bit of thumbing through) was enough for me to purchase the book.

Another piece of Kerpen's book that was unique for social media books - "Share Stories." His identifying stories as social currency is dead-on. In today's media-bloated, contrived-reality digital environment Kerpen states "Stories bring your [organization] to life." Very true. As a consumer, I want to purchase a product or service, but I want to believe that what I'm getting is 1) wholesome, 2) honest, 3) good. Stories of interactions with customers and related anecdotes help keep a sense of authenticity that is sometimes lacking in society today. This can even be extended to "characters" that are created to sell the company image - optimally, these characters will embody the organization's core values.

A digital alchemist, Dave Kerpen has created digital gold with "Likeable Social Media." If your organization has a presence on social media, you owe it to yourself and your customers to get this book.

Bottom Line: A must have for anyone on or using Social Media.
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