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The future isn't about the next social media tool or clicking a "Like" button. Instead, people decide which organizations to trust, what advice to follow, and who to forge personal or business relationships with based on the simple metric of likeability. This is no longer a soft quality and it is not the same thing as just being nice. With today's "modern believability crisis," earning the trust of your customers, employees, and colleagues is much harder to do. Likeonomics offers a new vision of a world beyond Facebook, where real relationships and personal values such as unabashed honesty, extreme simplicity, and basic humanity are the keys to success. There is a real ROI to likeability, and exactly how big it is will amaze you.
Likeonomics uncovers five key principles to win trust (or win it back)—and keep it. You'll learn how to use the TRUST formula (Truth, Relevance, Unselfishness, Simplicity, and Timing) to power every relationship. Being more believable is the real secret to standing out—whether you are trying to grow your business, win an election, or find your next job—and this book will help you get there.
Likeonomics provides real-world stories of brands and people who have used these principles to become wildly successful, including:
Learn how to stand out in a good way, avoid the hype and strategic traps of social media, and change your life and career by being more likeable, believable, and (most of all) trusted.
Being more successful in business and in life often requires the same thing. If you want to do both, read this book!—Deepak Chopra, Author of The Seven Spiritual Laws Of Success
PRAISE FOR Likeonomics
"Rohit Bhargava's wise and wonderful book proves that your mother was right, after all: people respond to those who treat them right. Companies and organizations need to heed this lesson and use Likeonomics to steer their thinking on ways to become more open, accessible, and trustworthy in the marketplace—and find success doing it."
—Daniel H. Pink, author of Drive and A Whole New Mind
"In Likeonomics, Rohit reinforces the popular notion that culture eats strategy and makes the case that likeability is an indispensable part of success. Rohit encourages us to create person-to-person connections that are authentic, relevant, and accessible. Gone are the days when alpha dogs rule. . . . In the era of Likeonomics, personal connection is king."
—Jonathan Becher, Chief Marketing Officer, SAP
"Rohit Bhargava gets to the heart of what underlies and sustains relationships—likeability. If you want to be successful in business, don't leave trust to chance—keep Likeonomics and its online workbook close at your side and you'll be on the path to success."
—Charlene Li, author of Groundswell and Open Leadership; founder, Altimeter Group
"This is a bold, fresh, and—most important—likeable book. Rohit reveals why networking must die, and the gap that should keep you up at night is your 'likeability gap.'"
—Christopher Graves, Global CEO, Ogilvy Public Relations
"Likeonomics is the How to Win Friends and Influence People for a new generation. Rohit shows us how to be more likeable and believable and, as a result, more popular and relevant, which are the keys to success in any endeavor. Highly recommended."
—Michael Port, New York Times bestselling author of The Think Big Manifesto
"If you want to be successful, you need to read Likeonomics! Rich in relevant, entertaining stories, and takeaways you can easily and immediately use, Rohit proves why being more likeable is the driving force behind building sustained relationships and exponential success."
—Peter Guber, CEO, Mandalay Entertainment; author of the #1 New York Times bestseller Tell to Win
An easy read about how being a trusting, transparent, happy person will lead to success.Published 1 month ago by MLeland
Boring. It doesn't really talk about what it purports to. It's written like it was someone's marketing thesis and they're now trying to make money off it. Read morePublished 16 months ago by airie
Great insight! Enjoyable read! I loved the way the principles were adopted for all aspects of life and supported by some very interesting real life stories!Published 20 months ago by andrew crole
The book reveals the truth of likability through examples. Based on my experience, at certain level in your profession you will find out that more or less all coworkers have... Read morePublished 21 months ago by Mr. JD
Is this book for real? There are tons of completely irrelevant stories or retellings of stuff that anyone with an eighth grade knowledge and a habit of reading a newspaper will... Read morePublished 21 months ago by Shannon
I heard Rohit speak at a Vocus conference and he is a gifted speaker.
Bought the book and unfortunately it is not so much about Likeonomics, which I believe probably has... Read more
I guess without Freakonomics there would not be a book of such title at all. I dont mean to devalue it but I really could not help myself from setting a higher expectation and... Read morePublished on March 31, 2013 by ServantofGod
Great book...I found that the more I read it the more I wanted to incorporate the power of "Liking" into my business. Read morePublished on February 21, 2013 by Jared
This book shows just how simple and important it is to be liked in everyday life. Whether you are a company or just one person, this book is worth your time.Published on February 18, 2013 by Informative