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The Lincoln Story: The Postwar Years (Stanford General Books) [Hardcover]

Thomas Bonsall (Author)
3.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

November 19, 2003 0804749418 978-0804749411 1
Lincoln’s heritage is as rich as that of any car built anywhere in the world, and more impressive than all but a few. The Continental produced in the 1940s was one of the first cars to be universally recognized by classic car cognoscenti. The list of Lincoln-built cars in the postwar era certified with classic—or comparable “milestone”— status by various sanctioning bodies is likewise lengthy. The Mark II tops that list, but the slab-sided Continental sedans of the 1960s led the industry in design, and the forthcoming Mark 9 promises to continue the tradition.

In recent years, Lincoln has risen from an also-ran in the sales race to a leadership role opposite arch-rival Cadillac. Today, it is vying for preeminence in what has suddenly become an international market. Along the way, the cars have been unfailingly interesting, frequently magnificent and—in several instances—quite literally legends in their own time.


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Editorial Reviews

Review

“This is a very readable, pratical, and enjoyable book about the only American automobile named after a president.”—Choice


"Author Thomas Bonsall regales readers to far more than facts; his unique style of research brings us a superbly mesmerizing tale that deserves a place on your book shelf. Bonsall keeps readers on the edge of their seats as he chauffeurs them through an astonishing half-century and more of the Lincoln legend. This automotive historian has an uncanny knack for interviewing folks who helped to make history firsthand, and that inside scoop is guaranteed to delight Lincoln lovers."—Old Cars

From the Inside Flap

Lincoln’s heritage is as rich as that of any car built anywhere in the world, and more impressive than all but a few. The Continental produced in the 1940s was one of the first cars to be universally recognized by classic car cognoscenti. The list of Lincoln-built cars in the postwar era certified with classic—or comparable “milestone”— status by various sanctioning bodies is likewise lengthy. The Mark II tops that list, but the slab-sided Continental sedans of the 1960s led the industry in design, and the forthcoming Mark 9 promises to continue the tradition.
In recent years, Lincoln has risen from an also-ran in the sales race to a leadership role opposite arch-rival Cadillac. Today, it is vying for preeminence in what has suddenly become an international market. Along the way, the cars have been unfailingly interesting, frequently magnificent and—in several instances—quite literally legends in their own time.


Product Details

  • Hardcover: 240 pages
  • Publisher: Stanford General Books; 1 edition (November 19, 2003)
  • Language: English
  • ISBN-10: 0804749418
  • ISBN-13: 978-0804749411
  • Product Dimensions: 10.2 x 7.2 x 0.8 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #376,482 in Books (See Top 100 in Books)

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5 of 5 people found the following review helpful:
3.0 out of 5 stars Death by Paragraph, September 21, 2010
This review is from: The Lincoln Story: The Postwar Years (Stanford General Books) (Hardcover)
Tom Bonsall books about the Edsel and Studebaker are excellent. This book does not match either of them, partly because the story in inherently less interesting. It is complete, comprehensive, and well organized. It tells the story of Lincoln as a competition with Cadillac. The story bogs down after 1970 since there isn't much to write about. Reading about what interior fabrics and power accessories were included in the latest batch of designer packages gets boring very quickly. The book unfortunately ends just as the SUV/crossover era begins.

While the writing is fine, the publishing is weak. The layout looks like it was done in 1955 - lots of text, static black and white pictures. There are no subheadings to break up the text, no tables or charts, no color pictures, no sidebars, no personality profiles, no styling studio shots. The information presented in this book has been covered before. Publishers need to learn how to repackage what's available in a more interesting format if they want to keep selling books on topics like this.
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