Customer Reviews

The Lincoln Story: The Postwar Years (Stanford General Books)

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Tom Bonsall books about the Edsel and Studebaker are excellent. This book does not match either of them, partly because the story in inherently less interesting. It is complete, comprehensive, and well organized. It tells the story of Lincoln as a competition with Cadillac. The story bogs down after 1970 since there isn't much to write about. Reading about what interior fabrics and power accessories were included in the latest batch of designer packages gets boring very quickly. The book unfortunately ends just as the SUV/crossover era begins.

While the writing is fine, the publishing is weak. The layout looks like it was done in 1955 - lots of text, static black and white pictures. There are no subheadings to break up the text, no tables or charts, no color pictures, no sidebars, no personality profiles, no styling studio shots. The information presented in this book has been covered before. Publishers need to learn how to repackage what's available in a more interesting format if they want to keep selling books on topics like this.