This work is an examination of "borderless" markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are "culture bound" and those that require local adaptation. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 130,000 statistics are provided for over 460 language groups covering a number of social, economic, and business variables. A significant review of literature is also included.
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“Although the volumes are valuable as a set, each volume is also complete in itself... The set is very useful as a starting point for economists, social scientists, and those interested in cross-cultural studies. It is recommended for academic libraries.”–Choice
About the Author
PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing.
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Inside This Book
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First Sentence:
Both academic and popular presses have recently stressed the importance of "borderless" markets, where national boundaries no longer become the relevant criteria in making international marketing, economic planning and business decisions. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
humid cool sum, desert dry win, humid hot sum, desert dry sum, soc secunty, monthly high max, steppe wasteland, max humidity, soc securit, chapter first gives summary statistics, lengthy comparative table, physioeconomic framework, afternoon min, morningg min, physioeconomic factors, monthly max, provides raw statistics, morning min, afternoon max, given linguistic group, civil riots, solar climate, monthly min, environmental estimates, morning max Key Phrases - Capitalized Phrases (CAPs): (learn more)
East Asia, North Pacific, Atlantic Boreal, Atlantic Warm Temp, Christian Total, Greek Orthodox, Land Usage, Main Lines, Monsoon Zone, Natural Harbour, Permanent Surf, South Pacific, Trades Zone, Tropical Atlantic, Tropical Indo-West-Pacif, American Boreal, Luthren Evangelical, Pacific American, Protestant Total, Total Area, Air Trans, Westerlies Zone, Partially Protected, Roman Catholic, Vital Stats New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Both academic and popular presses have recently stressed the importance of "borderless" markets, where national boundaries no longer become the relevant criteria in making international marketing, economic planning and business decisions. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
humid cool sum, desert dry win, humid hot sum, desert dry sum, soc secunty, monthly high max, steppe wasteland, max humidity, soc securit, chapter first gives summary statistics, lengthy comparative table, physioeconomic framework, afternoon min, morningg min, physioeconomic factors, monthly max, provides raw statistics, morning min, afternoon max, given linguistic group, civil riots, solar climate, monthly min, environmental estimates, morning max Key Phrases - Capitalized Phrases (CAPs): (learn more)
East Asia, North Pacific, Atlantic Boreal, Atlantic Warm Temp, Christian Total, Greek Orthodox, Land Usage, Main Lines, Monsoon Zone, Natural Harbour, Permanent Surf, South Pacific, Trades Zone, Tropical Atlantic, Tropical Indo-West-Pacif, American Boreal, Luthren Evangelical, Pacific American, Protestant Total, Total Area, Air Trans, Westerlies Zone, Partially Protected, Roman Catholic, Vital Stats New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 36
books:
See all 36 books this book cites
4
books
cite this book:
- The Languages of the Soviet Union (Cambridge Language Surveys) by Bernard Comrie on page 27, and page 30
- Montesquieu: The Spirit of the Laws (Cambridge Texts in the History of Political Thought) by Charles de Montesquieu on page 39, and page 40
- Language and Economy by Florian Coulmas on page 27
- National Cultures of the World: A Statistical Reference (Cross-Cultural Statistical Encyclopedia of the World) by Philip Parker in Front Matter
- Race and Culture by Robert E. Park on page 28
See all 36 books this book cites
- Ethnic Cultures of the World: A Statistical Reference (Cross-Cultural Statistical Encyclopedia of the World) by Philip Parker in Front Matter
- Business and Technical Communication: An Annotated Guide to Sources, Skills, and Samples (Bibliographies and Indexes in Mass Media and Communications) by Sandra E. Belanger on page 19
- New-Product Diffusion Models (International Series in Quantitative Marketing) by Vijay Mahajan on page 73
- National Cultures of the World: A Statistical Reference (Cross-Cultural Statistical Encyclopedia of the World) by Philip Parker in Front Matter
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