The Linked Photographers' Guide to Online Marketing and Social Media [Paperback]

Lindsay Renee Adler (Author), Rosh Sillars (Author)

Book Description

Publication Date: April 23, 2010 | ISBN-10: 1435455088 | ISBN-13: 978-1435455085 | Edition: 1

"The Linked Photographer's Guide to Online Marketing and Social Networking" is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and acts as a reference guide for the variety of online marketing options on the web. This one-of-a-kind guide is the key to making social media work for the photographer to improve their business!

Editorial Reviews

About the Author

Lindsay Adler is a professional portrait and fashion photographer. She is passionate about photography and enjoys creating surreal fashion editorials that allow her to take her dreams and fantasies and turn them into beautiful realities. Lindsay spends the majority of her time working on fashion editorials, running a portrait studio, and writing articles for a variety of publications. She is a regular contributor to "Popular Photography," "Shutterbug Magazine" and "Apogee Photo." Lindsay also teaches photography workshops and lectures at professional photography organizations, photo conferences and other international photo events. She has photographed in more than two dozen countries. Over the years, Lindsay has received many awards for her photography including Hearst awards for photojournalism and College Photographer of the Year awards for her fashion work. She has received honors or scholarships from the North American Nature Photography Association (NANPA), New York Women in Communications (NYWICI), and Syracuse University where she received her college degree.

Rosh Sillars is a veteran photographer with a photojournalism background specializing in people, food and interiors. He earned his BFA in photography at the College of Creative Studies (CCS), Detroit. Rosh offers his services to traditional media, new media and corporate clients. He owns the creative representation firm The Rosh Group, Inc. and teaches photography at two universities and serves as a social media consultant for Synectics media.
His first social media business relationship began in 1997. Sillars has co-hosted the prosperous artists podcast and blog with writer Dean Ladouceur since early 2007. Other related projects include Citynet Magazine (2000-2001) and mysuccessradio.com (2003-2004). Rosh has currently combine his two passions new media and photography to host NewMediaphotographer.com.

Product Details

• Paperback: 384 pages
• Publisher: Cengage Learning PTR; 1 edition (April 23, 2010)
• Language: English
• ISBN-10: 1435455088
• ISBN-13: 978-1435455085
• Product Dimensions: 7.3 x 1.1 x 9 inches
• Shipping Weight: 1.7 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #138,574 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

16 of 17 people found the following review helpful

5.0 out of 5 stars Selling Images Online May 17, 2010

By Conrad J. Obregon TOP 500 REVIEWERVINE™ VOICE

Format:Paperback

Over four hundred million people have accounts on Facebook. Thousands, if not millions, of tweets are sent each day. Personal web sites are common. With all this traffic flying over the Internet, it's easy to see why some photographers believe that there has to be a way to turn all these electronics signals into dollars by selling their images online. "The Linked Photographers' Guide to Online Marketing and Social Media" attempts to tell photographers how to do this.

After a brief introduction to social networking on the Internet, the authors discuss some fundamentals of social network marketing, including preparation of a plan, branding, creation of websites and blogs, search engine optimization and analytics, and the use of ads. The third part of the book describes most of the major social media sites and the authors' suggestions on how to use them. The book concludes with descriptions of how the authors and other photographers have used social networking for marketing.

My first impression of the book was that it seemed rather general and did not provide enough specifics on how to use particular social media sites. Then, when I went on line with the book in hand, I found that the authors had provided more information than I noticed at first. For example, while I was familiar with Google analytics, which allow you to examine the nature of the traffic to your website (presumably so that you can improve your marketing), I was unaware that Facebook also provided its own analytics until the book led me to them. On the other hand, you won't learn how to design a good website in this book.

Even though I recommend this book for those interested in online marketing, I do have some quibbles.... For example in their discussion of web sites the authors ignore the capabilities of software like Photoshop and Lightroom to create web sites quickly. It is true that these websites follow templates that are not designed for marketing, but photographers willing to spend a little time learning to use software like Dreamweaver can quickly customize the web sites created to make marketing web sites.

In the chapter on blogs the authors tell us that photographers' blogs should be tailored to their audience, but then go on to describe blogs that discuss primarily photographic technique and activities. That makes sense for individuals trying to sell to photographers but not for those trying to market their photographs or services to the public.

One area that is ignored is the question of how effective online marketing actually is for most photographers. It seems to me that the biggest problem photographers trying to sell their work encounter is one of too much supply and too little demand. I realize that these economic questions are beyond the scope of this work, but photographers should be warned that even if you follow all of the advice in this book, there will still be more marketing to do.

For the photographer interested in marketing through social networking, this book will provide a good introduction. No one should expect that merely following the advice in this book will result in the sale of a single image. Read more ›

8 of 8 people found the following review helpful

5.0 out of 5 stars Outstanding social media reference no matter what your business is June 17, 2010

By Lens Artwork

Format:Paperback

It's already been said in some of the other reviews here, but this book is an outstanding reference for all the major social sites. Rosh and Lindsay (two of the best in the field) show you step by step how to sign up for each site, as well as provide tips to get the most out of each site and (in some cases) how to tie them all together if you want to. While it is understandably geared towards photographers, anyone in any field that is even thinking about dipping their toes in the social media waters will be able to benefit from the information in this book. I considered myself pretty knowledgable on this subject already, but found many tips that I could implement myself as well as little known tricks that I wasn't aware of before.

There's even an excellent section on SEO and tips for establishing your website in a manner that will make it attractive to search engines. Also if you're thinking about adding a blog to your site, well that's even covered in here as well - again with many tips to increase its search engine ranking.

8 of 8 people found the following review helpful

5.0 out of 5 stars Internet Marketing and Social Media for Business May 18, 2010

By P. Mccoy

Format:Paperback|Amazon Verified Purchase

Online marketing and Social Media needs to be an integral part of all businesses today but the question that many businesses ask themselves is "How do I get started?" There are so many books written about Social Media and Internet Marketing that it is hard to decide which one to select. If you are just getting started in this Web 2.0 arena, I would suggest you pick up Lindsay Adler and Rosh Sillars' book The Linked Photographers' Guide to Online Marketing and Social Media.

Don't let the title "The Linked Photographer" deter you from picking up this book and using it as guide to begin your Online Marketing. You could substitute the title with "The Linked Web Designer", "The Linked Entrepreneur", or "The Linked Small Business Owner". Adler and Sillars' niche is photography so of course there are some pages that are more relevant for photographers but so much of the information is relevant for all businesses.
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If you are just starting out with Social Media and you don't want to buy a lot of books, this one covers how to get started with a blog and explanation of popular Social Media sites -- Twitter, Facebook, 4Square, Flickr, LinkedIn, YouTube -- enough to get you started!

5 of 5 people found the following review helpful

4.0 out of 5 stars A Great Resource for Photographers September 18, 2010

By Rick Lewis

Format:Paperback|Amazon Verified Purchase

I found a recommendation for this book on John Harrington's blog. I have admired John's business acumen for years so I thought this would be a good purchase. I was right. The chapters are well laid out and easy to understand. This book is especially critical for any professional photographer over 40 that has struggled to understand this new, seemingly impersonal, digital networking / marketing age. The covers have been pulled back with this book.

6 of 7 people found the following review helpful

5.0 out of 5 stars The Social Media Bible! September 8, 2010

By A. Moore

Format:Paperback|Amazon Verified Purchase

I can't recommend this book enough. I don't understand why there aren't many more reviews on it. Everyone interested in marketing via the social media world needs to read this book. Regardless, of whether you are a photographer or not - this book is your go too resource. The authors obviously did a lot of research in preparing and writing this book. The book is well written, organized and covers everything you need to know. It's easy to comprehend for the social media "beginner". This guide has a wealth of references, websites and more resources. I appreciate all the interviews and real-life experiences of what worked and what did not work for some very successful individuals. I have read this book once and I am already putting into action the author's recommendations and advice. It's working for me. There was so much to learn in this book - I will be reading it a second time. I will most definitely keep it as my go-to reference for marketing and social media.