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LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn (Que Biz-Tech) Paperback – August 11, 2012


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LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn (Que Biz-Tech) + Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn + The Power Formula for LinkedIn Success (Second Edition - Entirely Revised): Kick-start Your Business, Brand, and Job Search
Price for all three: $55.59

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Product Details

  • Series: Que Biz-Tech
  • Paperback: 272 pages
  • Publisher: Que Publishing; 1 edition (August 11, 2012)
  • Language: English
  • ISBN-10: 0789749688
  • ISBN-13: 978-0789749680
  • Product Dimensions: 9 x 6.1 x 0.6 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,264,882 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Brian Carter is regarded as one of the elite Internet marketing experts in the world. He is the author of the book The Like Economy and co-author of Facebook Marketing (Third Edition). He has 13 years of experience, including Google, Twitter, and Facebook marketing, both as a consultant and marketing agency director.

Brian develops strategies and builds search and social media programs for companies of all sizes, including well-known entities such as Universal Studios, The U.S. Army, Hardee’s, and Carl’s Jr. He has been quoted and profiled by The Wall Street Journal, ABC News, Mashable, Forbes, Information Week, U.S. News & World Report, and Entrepreneur Magazine.

Brian writes for several of the most popular marketing blogs, including Search Engine Journal, AllFacebook, and Mashable (which boasts 20 million monthly readers). He has more than 50,000 online fans--and growing--and his content is viewed over 8 million times a month.

Brian is a professional speaker who delivers entertaining, motivational talks on Internet marketing and social media. He has presented to corporations and associations. Audience members include CEOs, business owners, and expert marketers. His hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics. He is a regular presenter for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association.

More About the Author

Brian Carter is one of the best known names in digital marketing and social media and is respected as an international authority on how organizations can generate bigger business results. His 18 years of business success guide The Carter Group, which strives to provide the best possible service and results in the digital marketing industry.

Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including Microsoft, NBC, Universal Studios, The U.S. Army, The World Health Organization, PrideStaff, PediaCare, Chloraseptic, Dramamine, Hardee's and Carl's Jr.

Brian has been interviewed by Bloomberg TV, Mashable, The Wall Street Journal, Forbes, ABC News, Information Week, U.S. News & World Report, Inc. Magazine, and Entrepreneur Magazine.

Brian has written for many top marketing blogs including Social Media Examiner, Mashable, Convince & Convert, Search Engine Journal and AllFacebook. He has an overall reach of more than 150,000 fans through Facebook, Twitter, LinkedIn, and his other marketing channels. He has taught more than 10,000 students.

Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

8 of 9 people found the following review helpful By B. Matthews on September 16, 2012
Format: Paperback
Like many others, my business has been slow to adopt social media as a viable business and marketing tool...and we have suffered because of it. The biggest problem is that we just didn't have a plan of action on how to put social media into place. LinkedIn for Business has been a valuable tool in not only getting my business up & running with LinedIn, but more importantly, getting my business up & running the RIGHT way. Without guidance, most companies use LinkedIn all wrong. They set up a profile and expect the leads to begin pouring in. Worse, they start spamming others seeking leads. This book not only shows you how to avoid those pitfalls, it shows you how to use LinkedIn to increase both the number and the quality of leads to your business and how to NETWORK properly in this day and age. If your business is not using LinkedIn, you are truly missing out on a golden opportunity. If you're looking to increase leads and improve your brand, I highly recommend this book for step-by-step guidance to getting your business up & running on LinkedIn the right way.
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5 of 6 people found the following review helpful By Greg Mcateer on January 2, 2013
Format: Paperback Verified Purchase
I did not really find any value in this book. Lots of content about industry trends or how Company X had an ROI of 900%, but very little about how it is done. Most of it read like "there are lots of ways to get more visiblity...." Then it would vaguely describe very generic tactics.

I felt like a few pages of content padded with 100 pages of "experts say...." And more marketing hype.

I blame myself though, I just noticed the 3 positive reviews were all written on the same day. Never a good sign.
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5 of 6 people found the following review helpful By S. Murphy on September 16, 2012
Format: Paperback
This book thought me some amazing things that I never knew were possible by using LinkedIn.It clearly explains the best and fastest ways that you can achieve profit for your business by using LinkedIn.The thing that I liked most about this book was that it showed me how I can use LinkedIn to generate more interest in my business and the other great thing about LinkedIn is that, once you set up your page, it will do the work for you! I would recommend this book to any business owner that wants to accelerate their sales and clientele, strengthen their brand profile and learn how to optimize LinkedIn's ad campaigns to get more potential sales and clients by using online marketing, such as LinkedIn.
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4 of 5 people found the following review helpful By Suzanne Nielsen on September 16, 2012
Format: Paperback
This book is a useful tool for anyone looking to significantly improve their career. Brian Carter gives us a simple and easy-to-use method for increasing our visibility through one of today's most popular social media platforms. The book is written in an easy-to-understand style and has lots of insights on how to use LinkedIn more effectively and get the most out of online networking. As an entrepreneur, I'm always looking for fast, inexpensive ways to increase my online presence and this book absolutely delivers. I give it a solid five stars.
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1 of 1 people found the following review helpful By Joshua Cintron on May 13, 2013
Format: Paperback
The world of commerce has changed and continually does so by the minute, likewise, so should the way companies market their business via social media outlets such as LinkedIn.

Although hardly a social media newcomer, LinkedIn continues to pave the way for effective B2B marketing that Facebook and Twitter can't even begin to elicit, as experts and consumers from every industry come together on a professional platform. If you're in need of gaining secrets and backdoor methodologies utilized by LinkedIn companies and individuals, then you've come to the right place. This book has it all!

The author lists' trade secrets pros use and in an easy-to-read format. I enjoyed the sub section headlines, which make for an easy read. Most importantly, the author provides a powerhouse of statistical information that boosts LinkeIn's superiority.

I highly recommend this book to those seeking a greater understanding of LinkedIn. You'll be glad you did.
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1 of 1 people found the following review helpful By Love 4 Books on May 12, 2013
Format: Paperback
I don't want to date myself, but I just made a LinkedIn a few months ago upon the request of other colleagues and not wanting to sound dumb and ask for help, I had my wife has a few co-workers and one gave her this book. It was an absolute life saver and actually I passed it onto one of my co-workers. I give it a must read if you are dragging behind like I was.
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