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LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn (Que Biz-Tech) Paperback – August 11, 2012

3.8 out of 5 stars 13 customer reviews

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Editorial Reviews

About the Author

Brian Carter is regarded as one of the elite Internet marketing experts in the world. He is the author of the book The Like Economy and co-author of Facebook Marketing (Third Edition). He has 13 years of experience, including Google, Twitter, and Facebook marketing, both as a consultant and marketing agency director.

Brian develops strategies and builds search and social media programs for companies of all sizes, including well-known entities such as Universal Studios, The U.S. Army, Hardee’s, and Carl’s Jr. He has been quoted and profiled by The Wall Street Journal, ABC News, Mashable, Forbes, Information Week, U.S. News & World Report, and Entrepreneur Magazine.

Brian writes for several of the most popular marketing blogs, including Search Engine Journal, AllFacebook, and Mashable (which boasts 20 million monthly readers). He has more than 50,000 online fans--and growing--and his content is viewed over 8 million times a month.

Brian is a professional speaker who delivers entertaining, motivational talks on Internet marketing and social media. He has presented to corporations and associations. Audience members include CEOs, business owners, and expert marketers. His hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics. He is a regular presenter for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association.
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Product Details

  • Series: Que Biz-Tech
  • Paperback: 272 pages
  • Publisher: Que Publishing; 1 edition (August 11, 2012)
  • Language: English
  • ISBN-10: 0789749688
  • ISBN-13: 978-0789749680
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,494,922 in Books (See Top 100 in Books)

More About the Author

Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He is respected as an international authority on how organizations can generate bigger business results. His 18 years of business success guide The Carter Group, a boutique agency with world-class expertise using digital/social marketing and advertising to boost profits for growth-minded businesses.

* Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500.

* Brian has been interviewed by Bloomberg TV, Mashable, The Wall Street Journal, Forbes, ABC News, Information Week, U.S. News & World Report, Inc. Magazine, and Entrepreneur Magazine.

* Brian has written for many top marketing blogs including Social Media Examiner, Mashable, Convince & Convert, Search Engine Journal and AllFacebook. He has an overall reach of more than 150,000 fans through Facebook, Twitter, LinkedIn, and his other marketing channels. He has taught more than 10,000 students.

* Brian has spoken at top marketing conferences including Social Media Marketing World, Moz, SMX, Pubcon, The AllFacebook Expo and Socialize and the American Marketing Association.

At the Brian Carter Group, Brian pioneers and executes results-focused strategies and tactics. In 2011, Brian and his students were the first to publish case studies of Facebook marketing sales and profits at a time when most marketers believed that was impossible. His clients achieve results 50% to 400% above average. Over the last several years, he has again shocked the industry by proving Facebook marketing also works well for B2B.

For live events, Brian's hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy culminate in a keynote speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics. Brian's talks deliver takeaways proven to produce business results, motivational insights and original humor... no other social media speaker at his fee level delivers all three. And he's one of the only social media speakers who believes you absolutely must hold social media accountable for ROI and value. Theories of conversation and relationship alone are not enough. Brian teaches companies the strategies and tactics that really work.

"I'm so glad you were our keynote speaker. You were the perfect choice."
- Derrick Wheeler, Microsoft

Brian's hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy culminate in a keynote speaker and trainer who leaves every audience not only entertained, but motivated and armed with powerful strategies and tactics.

Brian's energetic and engaging talks deliver...

* Motivational insights and clean original humor
* A high-impact experience with the specific tools to succeed
* Takeaways proven to produce business results

You get to choose how much or how little laughs, tips and motivation he delivers. Brian knows your event and audience is unique. He'll customize a program for your event and goals that'll leave you smiling and get exceptional feedback from the audience.

Brian believes you absolutely can and should hold social media accountable for ROI and value. If you have the ability to track your results, then you can tell if it's working or not. Brian gives companies the strategies and tactics that really work. Brian helps real companies- from small business to the Fortune 500, in multiple industries- get marketing and sales results every day. He can demand profits from social media because he's achieved them for so many companies.

"Brian received rave reviews and definitely knows his stuff. If you're looking for a speaker and want someone who is engaging, humorous and relates well with an audience, then Brian's your guy! He's also a pleasure to work with!"
- Betsy Bailey, Executive Director at Professional Engineers of North Carolina

Customer Reviews

Top Customer Reviews

Format: Paperback
Like many others, my business has been slow to adopt social media as a viable business and marketing tool...and we have suffered because of it. The biggest problem is that we just didn't have a plan of action on how to put social media into place. LinkedIn for Business has been a valuable tool in not only getting my business up & running with LinedIn, but more importantly, getting my business up & running the RIGHT way. Without guidance, most companies use LinkedIn all wrong. They set up a profile and expect the leads to begin pouring in. Worse, they start spamming others seeking leads. This book not only shows you how to avoid those pitfalls, it shows you how to use LinkedIn to increase both the number and the quality of leads to your business and how to NETWORK properly in this day and age. If your business is not using LinkedIn, you are truly missing out on a golden opportunity. If you're looking to increase leads and improve your brand, I highly recommend this book for step-by-step guidance to getting your business up & running on LinkedIn the right way.
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This book thought me some amazing things that I never knew were possible by using LinkedIn.It clearly explains the best and fastest ways that you can achieve profit for your business by using LinkedIn.The thing that I liked most about this book was that it showed me how I can use LinkedIn to generate more interest in my business and the other great thing about LinkedIn is that, once you set up your page, it will do the work for you! I would recommend this book to any business owner that wants to accelerate their sales and clientele, strengthen their brand profile and learn how to optimize LinkedIn's ad campaigns to get more potential sales and clients by using online marketing, such as LinkedIn.
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Format: Paperback Verified Purchase
I did not really find any value in this book. Lots of content about industry trends or how Company X had an ROI of 900%, but very little about how it is done. Most of it read like "there are lots of ways to get more visiblity...." Then it would vaguely describe very generic tactics.

I felt like a few pages of content padded with 100 pages of "experts say...." And more marketing hype.

I blame myself though, I just noticed the 3 positive reviews were all written on the same day. Never a good sign.
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This book is a useful tool for anyone looking to significantly improve their career. Brian Carter gives us a simple and easy-to-use method for increasing our visibility through one of today's most popular social media platforms. The book is written in an easy-to-understand style and has lots of insights on how to use LinkedIn more effectively and get the most out of online networking. As an entrepreneur, I'm always looking for fast, inexpensive ways to increase my online presence and this book absolutely delivers. I give it a solid five stars.
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Format: Paperback
The world of commerce has changed and continually does so by the minute, likewise, so should the way companies market their business via social media outlets such as LinkedIn.

Although hardly a social media newcomer, LinkedIn continues to pave the way for effective B2B marketing that Facebook and Twitter can't even begin to elicit, as experts and consumers from every industry come together on a professional platform. If you're in need of gaining secrets and backdoor methodologies utilized by LinkedIn companies and individuals, then you've come to the right place. This book has it all!

The author lists' trade secrets pros use and in an easy-to-read format. I enjoyed the sub section headlines, which make for an easy read. Most importantly, the author provides a powerhouse of statistical information that boosts LinkeIn's superiority.

I highly recommend this book to those seeking a greater understanding of LinkedIn. You'll be glad you did.
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I don't want to date myself, but I just made a LinkedIn a few months ago upon the request of other colleagues and not wanting to sound dumb and ask for help, I had my wife has a few co-workers and one gave her this book. It was an absolute life saver and actually I passed it onto one of my co-workers. I give it a must read if you are dragging behind like I was.
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The book is easy to follow and does contain a certain amount of insight for those not actively engaged in taking advantage of their digital presence. Half way through it, I'm still looking for ways to improve my business's competitive advantage, not just have more stuff out there with a reference back to my company.
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LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn (Que Biz-Tech)
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