Shop the new tech.book(store)
New! Introducing the tech.book(store), a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry.
> Shop now
Publication Date: August 11, 2012 | Series: Que Biz-Tech
Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it!
YOU’LL LEARN HOW TO
Identify the fastest, easiest ways to profit from LinkedIn
Apply today’s 15 most valuable Internet marketing principles to your LinkedIn presence
Network for dollars, with this book’s proven six-step relationship-building process
Find hot prospects through quick LinkedIn prospecting and introductions
Use LinkedIn as a “passive prospecting platform”: Generate more leads without more work!
Attract “mega-leads” through LinkedIn Answers, Events, and Groups
Strengthen brand awareness and spread key messages
Leverage content marketing (infographics and more) to boost brand awareness and generate more leads
Accelerate your sales cycle with LinkedIn
Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople
{"itemData":[{"priceBreaksMAP":null,"buyingPrice":16.23,"ASIN":"0789749688","isPreorder":0},{"priceBreaksMAP":null,"buyingPrice":18.5,"ASIN":"1463685807","isPreorder":0},{"priceBreaksMAP":null,"buyingPrice":15.43,"ASIN":"1118167767","isPreorder":0}],"shippingId":"0789749688::CL%2FX9HQzfyWNCfFgC3liMLI4M3pkCx6lfGTyy%2B5dypMQQDj%2BQSdirKDSseyGI%2BrbGMnVayy%2BpT9DBUCw9q94Hm%2BHvSiUv3diUT3G5lRNe%2BacRHbKFmyyTA%3D%3D,1463685807::vNsV0mfZb0r7VUE3LgTyUAmNxkymcuRm6z5%2FrFi5Xlykk6%2FoqB%2Fm6Re3G%2BVEKxnBZudoYhernw39w4vvrblnl2lS5HifQL44PJZ6z%2Bx37oasAu6%2FFjNtTQ%3D%3D,1118167767::4%2FgsHVMEL9OePquHEj1t9jQxFFSQ3sXKodW6lqk2p77rMZ7FMbKpCE2uqMYCZFz8QiKeRFrz%2FH5DbrLexJZu0Il3%2FWesQswby3TcTN9%2FgJPRhbnBRXeL6g%3D%3D","sprites":{"addToWishlist":["wl_one","wl_two","wl_three"],"addToCart":["s_addToCart","s_addBothToCart","s_add3ToCart"],"preorder":["s_preorderThis","s_preorderBoth","s_preorderAll3"]},"currenyCode":"USD","shippingDetails":{"xz":"same","yz":"same","xy":"same","xyz":"same"},"tags":["x","y","z"],"strings":{"addToWishlist":["add to wishlist","Add both to Wish List","Add all three to Wish List"],"addToCart":["Add to Cart","Add both to Cart","Add all three to Cart"],"showDetailsDefault":"Show availability and shipping details","shippingError":"An error occurred, please try again","hideDetailsDefault":"Hide availability and shipping details","priceLabel":["Price:","Price for both:","Price for all three:"],"preorder":["Pre-order this item","Pre-order both items","Pre-order all three items"]}}
Brian Carter is regarded as one of the elite Internet marketing experts in the world. He is the author of the book The Like Economy and co-author of Facebook Marketing (Third Edition). He has 13 years of experience, including Google, Twitter, and Facebook marketing, both as a consultant and marketing agency director.
Brian develops strategies and builds search and social media programs for companies of all sizes, including well-known entities such as Universal Studios, The U.S. Army, Hardee’s, and Carl’s Jr. He has been quoted and profiled by The Wall Street Journal, ABC News, Mashable, Forbes, Information Week, U.S. News & World Report, and Entrepreneur Magazine.
Brian writes for several of the most popular marketing blogs, including Search Engine Journal, AllFacebook, and Mashable (which boasts 20 million monthly readers). He has more than 50,000 online fans--and growing--and his content is viewed over 8 million times a month.
Brian is a professional speaker who delivers entertaining, motivational talks on Internet marketing and social media. He has presented to corporations and associations. Audience members include CEOs, business owners, and expert marketers. His hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics. He is a regular presenter for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association.
Product Details
Paperback: 272 pages
Publisher: Que Publishing; 1 edition (August 11, 2012)
Brian Carter is respected as one of the elite internet marketing experts in the world. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.
Brian is co-author of the bestselling book Facebook Marketing, and author of the forthcoming book, The Like Economy. He also has authored an ebook called How To Get More Fans On Facebook.
Brian has 12 years experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course.
Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well known entities such as Universal Studios, The U.S. Army, Hardee's and Carl's Jr. He is quoted in the book Twitter Marketing For Dummies and has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine.
Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook with a combined readership of over 400,000. He has more than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other social marketing channels.
A speaker and trainer for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives and The American Marketing Association to name a few. Brian is a seasoned expert and most entertaining presenter in Internet marketing.
Like many others, my business has been slow to adopt social media as a viable business and marketing tool...and we have suffered because of it. The biggest problem is that we just didn't have a plan of action on how to put social media into place. LinkedIn for Business has been a valuable tool in not only getting my business up & running with LinedIn, but more importantly, getting my business up & running the RIGHT way. Without guidance, most companies use LinkedIn all wrong. They set up a profile and expect the leads to begin pouring in. Worse, they start spamming others seeking leads. This book not only shows you how to avoid those pitfalls, it shows you how to use LinkedIn to increase both the number and the quality of leads to your business and how to NETWORK properly in this day and age. If your business is not using LinkedIn, you are truly missing out on a golden opportunity. If you're looking to increase leads and improve your brand, I highly recommend this book for step-by-step guidance to getting your business up & running on LinkedIn the right way.
This book thought me some amazing things that I never knew were possible by using LinkedIn.It clearly explains the best and fastest ways that you can achieve profit for your business by using LinkedIn.The thing that I liked most about this book was that it showed me how I can use LinkedIn to generate more interest in my business and the other great thing about LinkedIn is that, once you set up your page, it will do the work for you! I would recommend this book to any business owner that wants to accelerate their sales and clientele, strengthen their brand profile and learn how to optimize LinkedIn's ad campaigns to get more potential sales and clients by using online marketing, such as LinkedIn.
This book is a useful tool for anyone looking to significantly improve their career. Brian Carter gives us a simple and easy-to-use method for increasing our visibility through one of today's most popular social media platforms. The book is written in an easy-to-understand style and has lots of insights on how to use LinkedIn more effectively and get the most out of online networking. As an entrepreneur, I'm always looking for fast, inexpensive ways to increase my online presence and this book absolutely delivers. I give it a solid five stars.
