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LinkedIn For Dummies Paperback – February 21, 2011

ISBN-13: 978-0470948545 ISBN-10: 047094854X Edition: 2nd

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Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 2 edition (February 21, 2011)
  • Language: English
  • ISBN-10: 047094854X
  • ISBN-13: 978-0470948545
  • Product Dimensions: 9.2 x 7.5 x 0.8 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #485,290 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Don't be left out — get LinkedIn and join the largest online network of professionals in the world!

After you're LinkedIn, you are part of a large, dynamic, and incredibly useful network of fellow professionals! When you know how to make the most of your profile, manage your contacts, and handle invitations effectively, you'll go far. This book is packed with advice that will help you market yourself and find a job, an employee, an investor, or more business for your business!

  • Looking over LinkedIn — understand how LinkedIn works and how it can help power your career

  • Show your best side — develop a profile strategy and build your profile for maximum results

  • Grow your network — search the network to find connections and send InMail and Introductions

  • Your command console — import your contacts, expand your connections, and manage it all on your LinkedIn home page

  • Leverage your connections — find and review applicants for a job opening, find a new job for yourself, or find a service provider

  • Group psychology — discover the power of LinkedIn groups for promoting events or helping an organization

  • Getting down to business — market your business, increase your sales, and even find investors and partners

  • Career moves — traveling? moving to a new city? planning a career change? Build your network in advance, with LinkedIn

Open the book and find:

  • Help with signing up and joining LinkedIn

  • Advice for creating a profile that attracts connections

  • Tips for requesting and writing Recommendations

  • Secrets for generating and researching sales leads

  • Steps for starting or joining LinkedIn groups

  • How to post business questions to LinkedIn Answers

  • Ways to use keywords to optimize your profile

  • Ways to establish and effective network

Learn to:

  • Create a LinkedIn profile that showcases your skills and attracts contacts

  • Find and connect with former colleagues and new contacts

  • Understand LinkedIn etiquetteand recruiting solutions

  • Use LinkedIn to find a job, develop sales leads, and market your services

About the Author

Joel Elad, MBA, is the head of Real Method Consulting, a company dedicated to educating people through training seminars, DVDs, books, and other media. He is the author or coauthor of several books, including Facebook Advertising For Dummies, Starting an Online Business All-in-One For Dummies, and Web Stores Do-It-Yourself For Dummies.

More About the Author

Joel Elad is the author of seven books, including LinkedIn for Dummies & Starting an Online Business All-in-One Desk Reference for Dummies. He is also the head of Real Method Consulting, a firm dedicated to teaching people how to use e-commerce and the Internet through training DVD's and seminars. He was the lead eBay instructor for the Learning Annex in CA and NY and taught thousands of people how to buy, sell, and profit on eBay, as well as introduce and teach other classes related to e-commerce and small business. His newest book, Facebook Advertising for Dummies, helps anyone harness the tremendous power and reach of Facebook to get their ads in front of the precise targeted audience amongst Facebook's 500+ million user base.

Customer Reviews

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Most Helpful Customer Reviews

21 of 22 people found the following review helpful By D. Kelly on December 29, 2011
Format: Paperback Verified Purchase
For someone who's new to LinkedIn, this would be a really good book. It covers all the ins and outs of the site and gives some really good tips on maximizing your personal profile and best practices for networking through LinkedIn. I definitely picked up a few nuggets. It also covered some lesser-known aspects (at least to me) of LinkedIn like the suggestions in the last chapter, "Miscellaneous Uses for LinkedIn."

However, the primary reason I bought the book was to learn how to best manage a COMPANY profile (rather than an individual profile) on LinkedIn. This book was woefully lacking on that subject. In fact, it was never mentioned.

Overall, it was a good book, it just didn't address the one thing I was specifically looking for.
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3 of 3 people found the following review helpful By Carol on February 18, 2013
Format: Kindle Edition Verified Purchase
I'd had a LinkedIn account for a long time, but I never used it. This winter, I decided to develop my account. Visual Quick Start books are usually concise and full of information, and the books work as a reference once you're up and running. This book was disappointing. There was very little technical information. The book focused on features of LinkedIn in a very general way. My free version of LinkedIn is fully developed. I have received some very interesting job postings for full time work, although I am interested in part time.

Also, this is the first time I've purchased a digital version of a reference book. I don't recommend doing that. It's much easier to flip through a reference while working on a screen.
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2 of 2 people found the following review helpful By rallan on September 30, 2011
Format: Paperback
Very well done, Joel.

Mr. Elad does an excellent job of explaining LinkedIn to the reader, from the beginner's steps of setting-up an account to sophisticated marketing and sales strategies. This is the second edition of LinkedIn for Dummies.

My perspective is that of a healthcare professional starting a business who is in need of a business-oriented (as opposed to healthcare-oriented) network.

I conceptualize LinkedIn in three different ways. 1) The creators have taken the abstract concept of business networking, codified it as an algorithm and then automated it as a web-based business application. Quite an achievement. It makes this process several degrees more efficient, and I hope more effective 2) It is about B2B (business-to-business) marketing, not B2C (business-to-consumer) with the individual as the focal point and ambassador for his company. Facebook and Twitter can be thought of as the B2C social media marketing archetypes. 3) It is about optimally linking skilled professionals with work opportunities

As well as being instructive about the nuts-and-bolts issues of operating LinkedIn, the book is full of practical advice and tips on how to use LinkedIn effectively. SEO for LinkedIn is addressed briefly, and the strategies are given for using LinkedIn to conduct marketing, sales and even seek-out investors (or, for venture capitalists, screen opportunities). Mr. Elad also gives advice on pitfalls to avoid. Very thorough.

As is so often the case with books that explain a facet of technology, they go out of date fast. The discussion of LinkedIn Service Provider Recommendations is out-of-date as LinkedIn has replaced it with "Skills"(beta) as of this writing.
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1 of 1 people found the following review helpful By Bryan P. Schoell on September 30, 2013
Format: Paperback
LinkedIn has changed their site and many of the instructions in the book no longer apply. It was a good book until LinkedIn redesigned their site. Many of the features like ANSWERS no longer exist and many of the instructions no longer work. It can cause a giant headache. Wait for the 2013 version or just use the help center.
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1 of 1 people found the following review helpful By Francis X. Hardiman on September 18, 2013
Format: Kindle Edition
Out of Date. Linkedin constantly changes how to edit your Profile. Poor explanation of how to protect your Profile from ANY public viewing until it is completed. Inadvertently exposed my incomplete Profile to public viewing and was not aware that Google "web crawls" so that anything not protected from public viewing in Linkledin is now available by a Google search. Even closing your Linkedin account, which I did, does not remove your Linkedin Profile from Google and other Search engines that have copied your Linkedin profile before you closed your Linkedin account. There should be a big warning at the beginning of this book of these consequences. Linkedin itself also does not adequately warn.
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1 of 1 people found the following review helpful By Jorge Olvera on August 30, 2013
Format: Paperback Verified Purchase
The book had good information, but it was old. I wished it had better examples of profile summaries. Also, author's recommendation did not match on what is now required by LinkedIn.
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1 of 1 people found the following review helpful By Magic_Mike on February 7, 2013
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The book is well organized and easy to follow, main problem I have with it is the poor screen shots that accompany the text.
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2 of 3 people found the following review helpful By Simon Lofts on September 11, 2011
Format: Paperback Verified Purchase
It's always dificult to be fair and objective when commenting upon someone's work. But here goes.
This book does it's best to explain the purpose of Linkedin and to expand and simplify it's processes BUT the author's language is still way too nerdish for members of the twilght generation / baby boomers / call them what you will.
I would suggest that all Dummies volumes are 'proofed' by someone aged 65 plus who has absolutely no knowledge or experience of the subject being covered, working in conjunction with the child who actually understands it.
Simon Lofts - 11th September 2011
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