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LinkedIn Marketing: An Hour a Day Paperback – September 25, 2012

ISBN-13: 978-1118358702 ISBN-10: 1118358708 Edition: 1st

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LinkedIn Marketing: An Hour a Day + Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams + The Power Formula for LinkedIn Success (Second Edition - Entirely Revised): Kick-start Your Business, Brand, and Job Search
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Product Details

  • Paperback: 384 pages
  • Publisher: Sybex; 1 edition (September 25, 2012)
  • Language: English
  • ISBN-10: 1118358708
  • ISBN-13: 978-1118358702
  • Product Dimensions: 9.2 x 7.4 x 1.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #245,595 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Create a Winning LinkedIn Marketing Strategy

A Step-by-Step Guide

Market and recruit successfully on the world's largest professional network with this step-by-step guide. You'll learn how to create, customize, and optimize your presence on LinkedIn using expert techniques at every step, from setting the right strategies to creating headlines, titles, and keywords that deliver. Discover little-known tricks for polishing and optimizing your own or your company's presence and see how to get the very most out of Groups, Events, and other LinkedIn features and applications.

  • Learn invaluable secrets from well-known LinkedIn expert Viveka von Rosen, who has trained more than 10,000 professionals on how to best use LinkedIn
  • Do it all: develop, implement, manage, and track your LinkedIn marketing strategy
  • Use the right tactics for specific market segments, including recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals
  • Discover nifty tools and ninja tricks for leveraging keywords
  • Optimize your own or your company's profile so you're findable and stand out
  • Create relationships with LinkedIn Groups and learn best practices for creating your own group
  • Discover the best ways to give and get recommendations from your connections

You'll also find:

  • How to get winning results from Events and LinkedIn Ads
  • Best practices for using LinkedIn in a mobile world
  • What NOT to do as a job seeker
  • Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for LinkedIn Marketing: An Hour a Day

"This is a complete and thorough, 'soup-to-nuts' guide on how to effectively utilize what is perhaps the world's most well-known online business medium—one with a huge potential that most people are still not tapping. Read this book, follow Viveka's sage teachings, and watch the quality of your connections—and your income—take a sharp turn upwards."

Bob Burg, coauthor of The Go-Giver and author of Endless Referrals

"Viveka has tremendous expertise on LinkedIn as well as the ability to sequence everything. Apply Viveka's teachings in this book and you will get measurable results! Two thumbs way up."

Mari Smith, Social Media Thought Leader, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour a Day

"Viveka knows LinkedIn inside-out, backward, and forward—and even better, she knows how to explain LinkedIn in simple, easy-to-follow language. This book is an absolute must for marketers, business owners, consultants, sales professionals, and anyone looking to use LinkedIn to grow their business."

Andrea Vahl, Social Media Consultant, Strategist and Speaker, coauthor of Facebook Marketing All-in-One For Dummies

About the Author

Viveka von Rosen is known internationally as the "LinkedIn Expert" and has trained more than 10,000 business professionals on using the popular social media platform. She hosts the weekly #LinkedInChat on Twitter and is co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. With 25,000+ first-level LinkedIn connections, she is regularly quoted in such outlets as Mashable.com, TheSocialMediaExaminer.com, and the Miami Herald. In January 2012, she was named a Top 50 Social Media Influencer by Forbes.


More About the Author

Viveka von rosen is a huge fan of social networking, and particularly LinkedIn. She started using LinkedIn in 2006 when she saw a presentation on the opportunities of Business Networking with LinkedIn. Having doubled her own business with F2F networking, she saw the immense potential of a business online networking site.

Viveka is known internationally as the "LinkedIn Expert" and speaks to business owners, corporations, Legal Firms and associations on the benefits of marketing with social media, and in particular LinkedIn. She is the host of the biggest LinkedIn chat on Twitter: #LinkedInChat (Recently quoted by Mashable as one of the top 10 business blogs) and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. She is constantly learning, sharing and transferring social media skills and strategies to her tribe.

Viveka has 24,000+ first level connections and a network of over 24 million people on LinkedIn, and 44,000+ followers on Twitter. Her seminars, webinars and workshops have taught and trained well over 10,000 people.
She was also recently listed:
* Forbes 10 Most Influential Women in Social Media
* Forbes 50 Most Influential People in Social Media
* TopRank's 25 Women Who Rock Social Media in 2011
* Evan Carmichael's 2012 Top 100 Leadership Experts to Follow on Twitter
* Big Money Web's 200 Most Fearless Women Online
* Listed by Mari Smith as having the niche quality of a social media superstar

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Customer Reviews

4.7 out of 5 stars
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Well written and easy to follow.
abe
This is one book you want on your desk as a ready reference to guide you to success with social business marketing on LinkedIn.
Howard Lewinter
It's a how to WIN book if there ever was one!
LaurieMac

Most Helpful Customer Reviews

Format: Paperback
LinkedIn Marketing: An Hour a Day

Viveka Von Rosen's marketing expertise shines in this book. Her deep knowledge of LinkedIn will benefit you greatly.

The book is laid out in a step-by-step guide format which makes learning easier. The reader is given daily/weekly activities to do. These hands-on activities increase learning and retention. Viveka also provides downloadable work files. She keeps you focused and on track.

I would love to see people start at the beginning of this book and go step-by-step through the book, even if you have been on LinkedIn for a while. It is possible that you may have missed out on areas you were not aware. This book speaks to various knowledge levels from beginner to advanced.

I am a business educator with a 20 year technology teaching background. This makes me look harder at the layout, clarity and value of a book's content. Can people easily learn from the book? You can learn from Viveka's book, if you discipline yourself to go through the book and perform the tasks that she gives you. She has certainly written it in a format that you can easily learn from.

LinkedIn is a powerful marketing tool, if you know how to use the tool. LinkedIn Marketing An Hour A day will teach you what you need to know to go to the next level and beyond!

I consider it a bonus that this book was written by a female marketer.

GREAT job Viveka.
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6 of 6 people found the following review helpful By Are Morch on November 23, 2012
Format: Paperback Verified Purchase
Viveka von Rosen has mastered the task of Simplifying Professional Networking both for individual entrepreneurs and brands.

This book provides you with a step-by-step process of setting up a professional profile that generate leads to your projects.

It also show companies how to set up an effective LinkedIn Company Page.

Viveka von Rosen also shows all then pros and cons of participate in groups, and also provide guidance for those that want to manage a group.

This is a must have book for entrepreneurs that want to take their business to the next level.

You will be guided through the secrets of having a Dynamic and effective profile that will land your next business goal.

I highly recommend this book.
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5 of 5 people found the following review helpful By Katherine MacPherson on June 25, 2013
Format: Paperback Verified Purchase
LinkedIn Marketing: An Hour A Day is an excellent resource for learning the ins and outs of this brilliant online tool. That Viveka von Rosen is a third party not immediately connected to LinkedIn gives this title extra opportunities to leverage (exploit?) what the system was designed for.

von Rosen's writing style makes this book very digestible, and the format allows real action for the person who finds it difficult to prioritise social media in their business development strategies.

By the end of Chapter 1, you've got a clear understanding of why it's necessary to utilise LinkedIn, and from the start of Chapter 2 onwards, the 'how to' makes this a useful, and necessary guide for anyone wanting to take advantage of LinkedIn.

The online supplements to this book are fantastic, ensuring that the content of the book is regularly updated to reflect the new changes, platforms and tools available for the networked individual or business.
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5 of 5 people found the following review helpful By Steve on June 23, 2013
Format: Kindle Edition Verified Purchase
Great starter guide to learning LinkedIn. I made it required reading for our new sales/marketing employees. Bought each of them a copy.

Brand yourself, then your company.
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5 of 5 people found the following review helpful By LaurieMac on October 2, 2012
Format: Paperback Verified Purchase
The author gives you so much information to fill out your profile on LinkedIn to be found by prospective employers and/or clients.
It's a how to WIN book if there ever was one!
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4 of 4 people found the following review helpful By Laura Stamps: Pagan Novelist & Poet on January 7, 2013
Format: Kindle Edition Verified Purchase
I love LinkedIn. It's my favorite social site after Twitter. It truly is!

I've been at LinkedIn for almost 6 years, and there's so much to love about this site. The interesting discussions in groups, the Answers forum, the informative business and marketing articles on my homepage, as well as networking with awesome members. LinkedIn a MUST for anyone in business.

Still, Viveka's book totally wowed me. In every chapter she explained features and tweaks I didn't know existed. Her knowledge of LinkedIn and all the possibilities for businesspeople is amazing.

If you only buy one book about LinkedIn this is the one. New members will learn how to navigate the site successfully. Experienced members (like me) will learn how to make their time at LinkedIn even more profitable. I've read other books about LinkedIn, but this is by far the best. No doubt about it!
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3 of 3 people found the following review helpful By Jason L. Mcdonald on May 8, 2013
Format: Paperback Verified Purchase
I recently read three books on LinkedIn to brush up on LinkedIn skills for a couple corporate clients. You can always learn something - that' s my motto!

This is the best book on LinkedIn of the bunch. Viveka Rosen is clearly a 'guru' of LinkedIn, and she really loves LinkedIn - that comes through loud and clear. She also has good pointers to buried resources you might not find otherwise. It has a lot of great technical information, but like Scott, she gets lost in the technical details without giving you a big picture or structural map. None of the books situates LinkedIn in the context of all social media marketing, and while LinkedIn is great for some companies, it is not that relevant for others.

All of the books would be helped if that had an initial section on 'social media marketing' in general, and helped businesses and individuals to figure out if LinkedIn matches their marketing objectives before they dive in!

In terms of Viveka von Rosen, in particular, she is so incredibly important and famous on LinkedIn that I felt that at times she lost focus on the 'little people' who won't have her clout or importance. So the good news is she is a LinkedIn guru, and that's the bad news as well (isn't that so often the case?).

(You can find out more about me by clicking on my Amazon profile; or just Google 'Jason McDonald,' as I am No. 1 for my name).
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