LinkedIn Marketing: An Hour a Day [Paperback]

Viveka von Rosen (Author)

Book Description

Publication Date: September 25, 2012 | ISBN-10: 1118358708 | ISBN-13: 978-1118358702 | Edition: 1

A step-by-step guide for succeeding on the for ''business'' social media network

LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications.

• Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network
• Features hands-on tutorials, case studies, examples, tips, and tactics
• Reveals how to monitor and maintain a vibrant LinkedIn presence
• Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals
• Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform

This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.

Editorial Reviews

From the Back Cover

Create a Winning LinkedIn Marketing Strategy

A Step-by-Step Guide

Market and recruit successfully on the world's largest professional network with this step-by-step guide. You'll learn how to create, customize, and optimize your presence on LinkedIn using expert techniques at every step, from setting the right strategies to creating headlines, titles, and keywords that deliver. Discover little-known tricks for polishing and optimizing your own or your company's presence and see how to get the very most out of Groups, Events, and other LinkedIn features and applications.

• Learn invaluable secrets from well-known LinkedIn expert Viveka von Rosen, who has trained more than 10,000 professionals on how to best use LinkedIn
• Do it all: develop, implement, manage, and track your LinkedIn marketing strategy
• Use the right tactics for specific market segments, including recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals
• Discover nifty tools and ninja tricks for leveraging keywords
• Optimize your own or your company's profile so you're findable and stand out
• Create relationships with LinkedIn Groups and learn best practices for creating your own group
• Discover the best ways to give and get recommendations from your connections

You'll also find:

• How to get winning results from Events and LinkedIn Ads
• Best practices for using LinkedIn in a mobile world
• What NOT to do as a job seeker
• Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for LinkedIn Marketing: An Hour a Day

"This is a complete and thorough, 'soup-to-nuts' guide on how to effectively utilize what is perhaps the world's most well-known online business medium—one with a huge potential that most people are still not tapping. Read this book, follow Viveka's sage teachings, and watch the quality of your connections—and your income—take a sharp turn upwards."

—Bob Burg, coauthor of The Go-Giver and author of Endless Referrals

"Viveka has tremendous expertise on LinkedIn as well as the ability to sequence everything. Apply Viveka's teachings in this book and you will get measurable results! Two thumbs way up."

—Mari Smith, Social Media Thought Leader, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour a Day

"Viveka knows LinkedIn inside-out, backward, and forward—and even better, she knows how to explain LinkedIn in simple, easy-to-follow language. This book is an absolute must for marketers, business owners, consultants, sales professionals, and anyone looking to use LinkedIn to grow their business."

—Andrea Vahl, Social Media Consultant, Strategist and Speaker, coauthor of Facebook Marketing All-in-One For Dummies

About the Author

Viveka von Rosen is known internationally as the "LinkedIn Expert" and has trained more than 10,000 business professionals on using the popular social media platform. She hosts the weekly #LinkedInChat on Twitter and is co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. With 25,000+ first-level LinkedIn connections, she is regularly quoted in such outlets as Mashable.com, TheSocialMediaExaminer.com, and the Miami Herald. In January 2012, she was named a Top 50 Social Media Influencer by Forbes.

Product Details

• Paperback: 384 pages
• Publisher: Sybex; 1 edition (September 25, 2012)
• Language: English
• ISBN-10: 1118358708
• ISBN-13: 978-1118358702
• Product Dimensions: 7.4 x 0.8 x 9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #25,838 in Books (See Top 100 in Books)
  • #33 in Books > Computers & Technology > Web Development & Design > Web 2.0

More About the Author

Viveka von rosen is a huge fan of social networking, and particularly LinkedIn. She started using LinkedIn in 2006 when she saw a presentation on the opportunities of Business Networking with LinkedIn. Having doubled her own business with F2F networking, she saw the immense potential of a business online networking site.

Viveka is known internationally as the "LinkedIn Expert" and speaks to business owners, corporations, Legal Firms and associations on the benefits of marketing with social media, and in particular LinkedIn. She is the host of the biggest LinkedIn chat on Twitter: #LinkedInChat (Recently quoted by Mashable as one of the top 10 business blogs) and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. She is constantly learning, sharing and transferring social media skills and strategies to her tribe.

Viveka has 24,000+ first level connections and a network of over 24 million people on LinkedIn, and 44,000+ followers on Twitter. Her seminars, webinars and workshops have taught and trained well over 10,000 people.
She was also recently listed:
* Forbes 10 Most Influential Women in Social Media
* Forbes 50 Most Influential People in Social Media
* TopRank's 25 Women Who Rock Social Media in 2011
* Evan Carmichael's 2012 Top 100 Leadership Experts to Follow on Twitter
* Big Money Web's 200 Most Fearless Women Online
* Listed by Mari Smith as having the niche quality of a social media superstar

Most Helpful Customer Reviews

10 of 10 people found the following review helpful

5.0 out of 5 stars Book Review for LinkedIn Marketing An Hour A Day by Viveka Von Rosen October 19, 2012

By Donna Gilliland, Founder of MOSTraining, Incorporated

Format:Paperback

LinkedIn Marketing: An Hour a Day

Viveka Von Rosen's marketing expertise shines in this book. Her deep knowledge of LinkedIn will benefit you greatly.

The book is laid out in a step-by-step guide format which makes learning easier. The reader is given daily/weekly activities to do. These hands-on activities increase learning and retention. Viveka also provides downloadable work files. She keeps you focused and on track.

I would love to see people start at the beginning of this book and go step-by-step through the book, even if you have been on LinkedIn for a while. It is possible that you may have missed out on areas you were not aware. This book speaks to various knowledge levels from beginner to advanced.

I am a business educator with a 20 year technology teaching background. This makes me look harder at the layout, clarity and value of a book's content. Can people easily learn from the book? You can learn from Viveka's book, if you discipline yourself to go through the book and perform the tasks that she gives you. She has certainly written it in a format that you can easily learn from.

LinkedIn is a powerful marketing tool, if you know how to use the tool. LinkedIn Marketing An Hour A day will teach you what you need to know to go to the next level and beyond!

I consider it a bonus that this book was written by a female marketer.

GREAT job Viveka.

5 of 5 people found the following review helpful

5.0 out of 5 stars Professional Networking Simplified November 23, 2012

By Are Morch

Format:Paperback|Amazon Verified Purchase

Viveka von Rosen has mastered the task of Simplifying Professional Networking both for individual entrepreneurs and brands.

This book provides you with a step-by-step process of setting up a professional profile that generate leads to your projects.

It also show companies how to set up an effective LinkedIn Company Page.

Viveka von Rosen also shows all then pros and cons of participate in groups, and also provide guidance for those that want to manage a group.

This is a must have book for entrepreneurs that want to take their business to the next level.

You will be guided through the secrets of having a Dynamic and effective profile that will land your next business goal.

I highly recommend this book.

4 of 4 people found the following review helpful

5.0 out of 5 stars Genius October 2, 2012

By LaurieMac

Format:Paperback

The author gives you so much information to fill out your profile on LinkedIn to be found by prospective employers and/or clients.
It's a how to WIN book if there ever was one!

3 of 3 people found the following review helpful

5.0 out of 5 stars Fabulous Tips on Using LinkedIn for Revenue Growth & Connections September 14, 2012

By Joseph Olewitz

Format:Paperback

This book is very effectively written for a practical seeker of results using LinkedIn, especially for exposure and introductions that lead to revenue growth. Viveka's natural enthusiasm and effervescence comes through in an easy to follow style while she guides us through a step-by-step method for maximizing the value we can get from our LinkedIn profile. And the best part is she pointed out some steps that I should take myself - right away. It's always great to learn things you didn't know that you didn't know.

And, whether you've been on LinkedIn for years or are just starting, she makes it so simple and easy it doesn't really take an hour a day.

- Joseph Olewitz, Author: [...]

5 of 6 people found the following review helpful

5.0 out of 5 stars Excellent step by step resource for mastering LinkedIn marketing September 18, 2012

By Mari Smith

Format:Paperback

Viveka is a very knowledgeable LinkedIn and social media trainer. I've had the great pleasure of featuring Viveka several times on my various classes and she always delivers. Not only does she have tremendous expertise on LinkedIn in particular, her teaching style is extremely effective. She has the ability to chunk down and sequence everything you need to know to really optimize and succeed using LinkedIn. In her new book, she is able to bring her skills and voice to the written page. Apply Viveka's teachings in this book and you will get measurable results! Two thumbs way up.

5 of 6 people found the following review helpful

5.0 out of 5 stars Thorough, well organized step by step approach by the @LinkedInExpert herself September 14, 2012

By Miles Austin

Format:Paperback|Amazon Verified Purchase

Viveka delivers her extensive knowledge of LinkedIn in a fresh voice, using real-world examples that we can all relate to. Her passion for this topic is evident in every chapter, sharing her personal experiences as well as those of her contacts and customers. You won't find `Rock Star' or `Guru' advice within these pages, but rather practical, actionable tips and techniques that can be applied immediately to achieve measurable results. In the swirling sea of "experts" on this topic, Viveka is an island of verifiable expertise. She needs not call herself an expert on LinkedIn, you will bestow that title on her yourself after reading this book.

2 of 2 people found the following review helpful

5.0 out of 5 stars Link Into Business Success With LinkedIn Marketing: An Hour A Day February 3, 2013

By Howard Lewinter

Format:Paperback

In today's fast paced, ever changing world, when it comes to business you can't afford to be left behind, even for a millisecond. If you are a CEO, business owner or entrepreneur, you can't afford to let your company get left behind. One of the ways to avoid this fate is to be actively engaged on LinkedIn. As a marketing tool, LinkedIn is as essential as a company website. Viveka von Rosen's book, LinkedIn Marketing: An Hour A Day, will lead you through the social business maze step-by-step so neither you nor your company will get left behind. The success is in the details. Viveka's book gives you all the business tools for LinkedIn success. This is one book you want on your desk as a ready reference to guide you to success with social business marketing on LinkedIn. Viveka von Rosen truly is the @LinkedExpert.