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Liquid Leadership: From Woodstock to Wikipedia--Multigenerational Management Ideas That Are Changing the Way We Run Things Hardcover – October 1, 2010

4.8 out of 5 stars 20 customer reviews

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Editorial Reviews

Review

"...I really enjoyed this book and read its nearly 300 pages cover to cover after purchasing it.  I have to say I agree with the author's observations.  A Generation Y Cooperative Extension Agent colleague of mine recently commented "If it doesn't show up in the first three hits of a Google search, it doesn't exist in my world." 


WELD VI Leadership Book Review
Title: Liquid Leadership
Author: Brad Szollose
Year Published: 2011
Reviewer: Stephen Brown, University of Alaska Fairbanks
Date of Review: March 30, 2011


"Brad Szollose has written an extraordinary book on leadership.

...This book is a must read, if you are a leader. Don't miss this opportunity to acquire the flexibility and insight of a liquid leader. Buy a copy of this book now!"

Michael Beitler, Ph.D.
Author of "Strategic Organizational Change"

"Brad Szollose's Liquid Leadership is enlightening! Managing in today's environment is not about clinging to a cookbook of best practices, but about developing an environment that drives consistent innovation and change."

Vince PoscenteNew York Times bestselling author of The Age of Speed

From the Author

When I first had the opportunity to manage this new generation, it was intimidating. Here was a generation that refused to obey the rules or do what they were told. Remember, this was back in 1994 and it made no sense. It became clear, something had changed to alter the behavior of the next generation.

Fifteen years of research, hundreds of interviews, research into how technology influences behavior and a touch of my own personal experiences revealed some scary information.

In the pages of Liquid Leadership I do my very best to awaken the reader to the immutable forces impacting how we work, how we play and how we pay. A new digitally-savvy generation is pushing us forward into a new territory--it is happening so fast, 90% of the devices we use today did not exist 8 years ago.

I can guarantee this: Liquid Leadership: From Woodstock to Wikipedia will awaken your consciousness...and you will never see the world in the same way. And on another note, Generation X, Y and iGen will understand how to relate to their seasoned bosses, customers and even their parents.

I look forward to hearing your own stories from the front-lines. Thank you for your interest in my work...

Brad Szollose
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Product Details

  • Hardcover: 264 pages
  • Publisher: Greenleaf Book Group Press (October 1, 2010)
  • Language: English
  • ISBN-10: 1608320553
  • ISBN-13: 978-1608320554
  • Product Dimensions: 9.8 x 6.5 x 1.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #1,087,587 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
Liquid Leadership is a template for the changing of the guard in business for this generation and for each generation afterwards.
How to attract, keep and profit from the best of Gen X & Y. There has been a Game Change in how C Suite manages today's gifted and talented workers.
It's an entertaining read. Brad Szollose is a great story teller.
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Format: Hardcover
In Liquid Leadership, Brad Szollose proposes to teach leadership principles for those who have younger employees, or for those who lead organizations that need to relate to a younger demographic. Brad says that liquid leaders are able to flow effortlessly between older and younger generations.

Brad’s seven laws say that a liquid leader...
(1) ...places people first.
(2) ...cultivates an environment where it is free and safe to tell the truth.
(3) ...nurtures a creative culture.
(4) ...supports reinvention of the organization.
(5) ...leads by example.
(6) ...takes responsibility.
(7) ...leaves a lasting legacy.

I agree with all of these points: not just for “liquid leaders” but for all leaders. If leadership principles (or laws, as Brad calls them) are true, then they are also applicable in every setting: Gen Y or Baby Boomer, for-profit or charity, Western or Eastern.

The “meat” of Liquid Leadership comes in the opening chapter, with the remaining chapters consisting primarily of Brad’s personal experiences, or his observations of other success/failure stories, to help bolster his point.

If you are looking for a book with good stories to make your case for leadership, check this out. But if you are looking for a book about serious leadership development, look elsewhere.
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Format: Kindle Edition Verified Purchase
I found Liquid Leadership valuable in that it gave me more information on the different generations. This helped me in so many ways. It made me more aware of how the different generations deal with technology. It also helped me in dealing with the younger generation coworkers. I think every manager that is a baby boomer should read this book as it will give valuable insight that will help you to understand and deal with the younger employees in your company.
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Format: Hardcover
What a phenomenal book for leaders!

I remember meeting Brad the year his company went public in 1996 and was so impressed by his creativity and savvy in leading Fortune 500 companies into the wild west show of internet advertising. With "Liquid Leadership" he not only shares his insights as a 21st century leader-in-the-know, but lays down 7 practical laws to live by and build an innovative, successful company in today's fast changing world. He is a true champion of flexibility and openness in the workplace.

I love how he begins the book with his first law of placing people first. Brad believes in people. He knows first hand that technology is but a tool and that the key to building any great company is by placing a high value on the person-to-person relationships, ideas and talents of its workforce. This requires that people respect one another and that leaders create a trusting environment of healthy, productive competition. "By placing people first, you create a sense that everyone is working toward something greater and bigger than themselves." Top down management is a dinosaur. To thrive in today's business climate requires input from everyone in the organization.

With Liquid Leadership, Brad has put out a book that doesn't just inform and entertain, but most importantly, delivers inspirational and practical advice for executives at all stages and ages to succeed. In many ways he is the perfect guide, coach, and teacher with a simple message for our crazy times: Change is good. Believe in your people. Wow your customers. Be dynamic. Be creative. Be fluid.

If you have any desire to be a better leader in this revolutionary Age of Information, you will love this book! Highly recommended for even the most conservative mind.
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Format: Kindle Edition
I am turning 50 in a few weeks. Brad's book helped me understand what I have been observing but not understanding. I knew the younger generation was entirely different than previous generations, often in ways that irritate me, and now I know why.

I love the old fashioned values and character traits I have that were taught to me by my parents and wish the younger generation had that to the same degree I do.

I now understand the generational differences between Boomers and Gen X and Gen Y and fully realize that video games and the internet have created a generation with different values and character traits than mine.

Things will never be the same and so, to be successful in this new world, I need to become better able to understand and communicate with Gen X and Y. Brad's book helped me immensely with that.

Tom too tall Cunningham
Certified Napoleon Hill Instructor
MWR Life Inspiration Ambassador
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Format: Hardcover
I read somewhere in an article that Gen Y and the Boomers are practically in equal numbers in America. So obviously, Gen Y will transform our world. They already are! And this book brings the reader in a different frame of mind, leaving behind judgment and comparison with how we used to do things. Kudos to the author for observing and asking the right questions to bring the Boomer reader to understand a totally different way of being and working!
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