List More, Sell More [Hardcover]

Jerry Bresser (Author)

Product Details

• Hardcover: 311 pages
• Publisher: Jerry Bresser Seminars (April 1995)
• Language: English
• ISBN-10: 0961157402
• ISBN-13: 978-0961157401
• Product Dimensions: 9 x 6.1 x 1.2 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #390,268 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Out of print Classic, May 23, 2008

By 

J. Philip Faranda "J Philip" (Briarcliff Manor, NY United States) - See all my reviews
(REAL NAME)   

This review is from: List More, Sell More (Hardcover)

The layperson who accidentally sees this seemingly dated, often dog-eared book might ask why an obscure, out of print tome would command such a high price. The answer is that Jerry Bresser's 1983 book is the Rosetta Stone of real estate sales training, and the principles he writes about are still resonant in this era of internet websites, virtual tours, and other gimmicks. Before there was a sweathogs, Craig Proctor or Mike Ferry, Bresser's book distilled the greatest rule of success in real estate brokerage: get the listing.

The book is a good mixture of anecdotes, scripts and rebuttals to objections, and Bresser's thoughts on the mechanics of real estate success. If you aren't interested in real estate, it will be as interesting as the mating habits of the dung beetle. If you are an agent who wishes to increase your income, you may very well read it in one day.

Ignore Bresser's pinky ring, brown suit, and other things that make the book seem like a dated relic and focus on the information contained therein. It is as valuable as any book published on success in real estate brokerage, and that is why it sells for such a high price.