This book is crowded with money-making methods for experienced and new agents, both of whom face intensified competition in the new millennium. Readers will learn realistic, client-oriented ways to guide their prospects to the right decisions for them--and for the realtor. The book gives a clear look at the real world of real estate without the rose-tint. Practical, up-to-date advice fills the book.
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Book Description
Editorial Reviews
From the Publisher
Written by a top-producing Broker and one of the nation's most knowledgeable and entertaining professional speakers, this best-selling text provides a complete step-by-step, proven program for designing and implementing a successful, professional real estate career. Packed with examples, forms, charts, instructions, and illustrative anecdotes, it offers a comprehensive source of real-life, practical information that real estate agents (new and experienced) can use to be more successful in the business.
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Key Benefit: This unique book provides a comprehensive and practical introduction to the resources, strategies, and skills essential for success as a real estate professional. Based on the author's own experience as a real estate agent, this book is a complete, detailed, and ready-to-go program for training real estate agents. It will provide new agents with the ability to list and sell quickly. Key Topics: The book provides a variety of proven techniques and strategies for listing and selling real estate. Each is based on truth and fact, rather than manipulation. It reveals how listings are won and priced to sell using strategies to persuade the home owner. These strategies instruct the agent to educate the homeowner and remove misconceptions about pricing. It also addresses strategies to convince owners who are selling their own home that using an agent is in their best interest. These are based on the owner's needs rather than those of the realtor. It also demonstrates methods for getting organized, including the latest high tech communication and organizational tools. It also includes several practical features: Breakaway Forms, 16 forms specific to real estate agents; A 21-day Breakaway Program, to get new agents up and running within 30 days; and The 3 Circle Formula, showing how agents can prevent sales slumps. Market: An essential resource for every real estate professional.
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Most Helpful Customer Reviews
83 of 87 people found the following review helpful:
5.0 out of 5 stars
A "must read" for every agent, new and old,
By A Customer
This review is from: How to List & Sell Real Estate in the 21st Century (Hardcover)
This book is the most complete treatise on how to become an effective and successful real estate agent that I have found. It covers every aspect of becoming a "top producer" for those that are willing to work. This edition is an update of "How to List and Sell Real Estate in the 90's" which I read last year. It contains much of the same information but addresses the practice of real estate using the Internet and some new agency issues such as exclusive buyer broker agency. Every realtor should have a copy of this book in his/her office!
61 of 64 people found the following review helpful:
5.0 out of 5 stars
This is a "Must Read" for New Agents,
By A Customer
Amazon Verified Purchase(What's this?)
This review is from: How to List & Sell Real Estate in the 21st Century (Hardcover)
This book assisted me immediatly with ideas and suggestions. I got my license in January & 2 1/2 months later have completed my 1st transaction, with 2 more in escrow and a great listing. I especially appreciate the subject index as it allows me to target specific areas of particular interest, like FSBO's or Prospecting. This book is definitely worth the investment.
57 of 65 people found the following review helpful:
1.0 out of 5 stars
Horrible book with useless, obvious advice.,
By Boris Kholodov (Toronto, Canada) - See all my reviews
This review is from: How to List and Sell Real Estate in the 21st Century (Nar) (Hardcover)
Handing out pumpkins on Halloween and giving out scratchpads to everyone on the street is not part of the real estate business. Prospecting regularly, however, is. The book contains only 18 pages on prospecting and the rest of the book is useless garbage. New agents who follow the advice in the book will never be doing more than 20 deal a year and will spend most of their hard earned money on scratchpads, stupid cheap client gifts and halloween pumpkins and their time learning "quick-speak inventory" and the script for a boring three-hour listing presentation outlined in the book, instead of selling and making deals. Read a Mike Ferry or a Floyd Wickman publication for information on how to build a profitable and efficient real estate practice. Do yourself a favor: don't buy this book. Boris Kholodov
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