"…have produced a timely book about positoning business to deal with the uncertain challenges of the future." (B-eye-network.com
, March 5th, 2009)
From the Inside Flap
Listening to the Future
Why It's Everybody's Business
New business models, new sources of competition, sweeping changes in the workforceand information at the center of it all. Is your business ready for what's next?
In Listening to the Future: Why It's Everybody's Business, forecasters Daniel W. Rasmus and Rob Salkowitz present the perspectives of Microsoft®, the world's largest software company, on the challenges ahead for businesses, governments, and people around the world. How can we share knowledge and empower people in our organizations to act with insight and confidence in a world inundated with data? How can businesses get out in front of new technology innovations in the consumer world and the enterprise to unlock the potential of a new generation of talent? How can information technology provide strategic value in a dynamic and interconnected world?
Rasmus and Salkowitz look beyond the near-term trends and the latest high-tech fads to expose the critical uncertainties surrounding globalization, workforce evolution, transparency, and the effects of networks and mass collaboration. By exploring divergent scenarios of possible futures rather than a firm set of predictions, they offer business leaders a framework to make their organizations resilient against a range of potential circumstances, while positioning themselves to take maximum advantage of new opportunities.
Part of Microsoft's Executive Leadership series, Listening to the Future: Why It's Everybody's Business examines specific industries, including manufacturing, financial services and insurance, retail, professional services, government and public sector, education, and healthcare, identifying how the key themes of the new world of business will play out in these segments of the economy.
This timely book explores:
Strategies for managing a dynamic business
Discovering and acting on insights developed from complexity
Gaining strategic advantage through IT
Maximizing the value of a blended workforce
Recognizing how driving forces are shaping the business climate
Sharing knowledge to improve business performance
Business-focused and jargon-free, Listening to the Future: Why It's Everybody's Business provides decision-makers with a clear frame-work for making sense of the critical dynamics and uncertainties shaping the next ten to fifteen years, and clearly explains the innovative technologies that may play a role in the new world of business and work.