In today’s competitive global economy, it’s no longer sufficient to satisfy your customers: you have to delight them. Even then, to grow your company, you cannot delight only your customers. Imagine delighting your competitor’s customers … you just might gain market share …. You cannot afford to ignore the customers outside your circle. Reidenbach’s thought process tells us that if you want to know what the people want, then go to them.
—Michael Marx, Six Sigma Black Belt, Research Manager at iSixSigma, & Founder of SixSigmaCompanies.com
About the Author
Market Value Solutions, Hattiesburg, Mississippi, USA