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Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers Hardcover – December 16, 2009

ISBN-13: 978-1420093308 ISBN-10: 1420093304 Edition: 0th

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Product Details

  • Hardcover: 205 pages
  • Publisher: Productivity Press (December 16, 2009)
  • Language: English
  • ISBN-10: 1420093304
  • ISBN-13: 978-1420093308
  • Product Dimensions: 0.7 x 6.3 x 9.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,268,370 in Books (See Top 100 in Books)

Editorial Reviews


In today’s competitive global economy, it’s no longer sufficient to satisfy your customers: you have to delight them. Even then, to grow your company, you cannot delight only your customers. Imagine delighting your competitor’s customers … you just might gain market share …. You cannot afford to ignore the customers outside your circle. Reidenbach’s thought process tells us that if you want to know what the people want, then go to them.
—Michael Marx, Six Sigma Black Belt, Research Manager at iSixSigma, & Founder of

About the Author

Market Value Solutions, Hattiesburg, Mississippi, USA

More About the Author

Dr. Reidenbach is the Director of the Six Sigma Marketing Institute. He is the architect of Six Sigma Marketing - a fact based disciplined approach for growing market share in targeted product/markets by providing superior value.

He is the author of over twenty books, his latest is Best in Market: The New Imperative for U.S. Manufacturing available as an ebook at Eric is a frequent contributor to Quality Digest and He blogs about Six Sigma Marketing at

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Most Helpful Customer Reviews

Format: Hardcover Verified Purchase
Another in a long line of quickie business books that promises a lot, but delivers very little. I'm an executive with a Fortune 200 company and trust me, your time is better spent elsewhere.
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