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Literary Publicity: The Final Chapter [Paperback]

Joseph Marich (Author)

5.0 out of 5 stars See all reviews (20 customer reviews) |

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Book Description

ISBN-10: 0766831132 | ISBN-13: 978-0766831131 | Publication Date: March 28, 2001 | Edition: 1

For both new and established writers who want to create and execute a publicity plan, Literary Publicity: The Final Chapter is an refreshing source for obtaining the desired media coverage for promoting your work. With all the new venues for publishing, it describes the channels available to writers today, and how they can get local, regional, or national media attention. The book explains differences between media roles, and teaches readers how to view their product in the same manner as the media, then plan the most effective publicity plan accordingly. Tips on how to write for presentation, and how to create the necessary collateral material for all types of media outlets, are enthusiastically presented.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } For both new and established writers who want to create and execute a publicity plan, Literary Publicity: The Final Chapter is an refreshing source for obtaining the desired media coverage for promoting your work. With all the new venues for publishing, it describes the channels available to writers today, and how they can get local, regional, or national media attention. The book explains differences between media roles, and teaches readers how to view their product in the same manner as the media, then plan the most effective publicity plan accordingly. Tips on how to write for presentation, and how to create the necessary collateral material for all types of media outlets, are enthusiastically presented.

Product Details

Paperback: 194 pages
Publisher: Delmar Thomson Learning; 1 edition (March 28, 2001)
Language: English
ISBN-10: 0766831132
ISBN-13: 978-0766831131
Product Dimensions: 8.5 x 5.5 x 0.5 inches
Shipping Weight: 9.8 ounces

Average Customer Review: 5.0 out of 5 stars See all reviews (20 customer reviews)

Amazon Best Sellers Rank: #630,756 in Books (See Top 100 in Books)

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› Visit Amazon's Joseph Marich Page

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Customer Reviews

20 Reviews

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4 star:		(1)
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Average Customer Review

5.0 out of 5 stars (20 customer reviews)

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Make Your First (or 2nd) Million with Joe!, August 24, 2001

"somagail" (Sebastian, Fl United States) - See all my reviews

This review is from: Literary Publicity: The Final Chapter (Paperback)

Joe Marich, one of Hollywood's top PR professionals, has written a unique and powerful book designed to help the reader achieve literary success. Especially for authors who have learned the hard way that getting your work published does not guarantee that anyone will actually find out about it, buy it and read it, Joe's book is that single, incredibly helpful tool for actually making sales! Joe's easy and enjoyable writing style, insight, smart and potent advice all add up to a delightful and valuable tool for writers of all kinds. Go Joe!

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1 of 1 people found the following review helpful:

5.0 out of 5 stars informative, August 24, 2001

cece tsou (studio city, ca, usa) - See all my reviews

This review is from: Literary Publicity: The Final Chapter (Paperback)

so informative, and without a word wasted. i've learned the importance of pr, for what is the point of a good work if it falls to deaf ears. bravo, mr. marich!

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Surprisingly Funny, August 23, 2001

"jenks2001" (New York, NY) - See all my reviews

This review is from: Literary Publicity: The Final Chapter (Paperback)

I figured this book would have some valuable tips for helping me sell my book, but I was pleasantly surprised at how funny the author was. Usually these type of books read like college textbooks, but this was not only helpful, it was fun to read.

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Most Recent Customer Reviews

4.0 out of 5 stars Great Resource For A Literary Publicist
I have been in business for many years as a literary publicist, but I am constantly
on the lookout for good reference books for publicity for myself and my staff. Read more

Published on August 16, 2006 by Sherri Rosen

5.0 out of 5 stars Finally! One man dares to altruistically promote the truth!
As if the process of completing a literary work were not enough, Mr. Marich clearly illuminates the most treacherous path of promoting that work once it is complete. Read more

Published on September 7, 2001 by Brian Weiner

5.0 out of 5 stars Pros and Non Pros this book is a great PR tool
I own a small PR agency in Chicago and am always looking for tools to help our junior staff be more effective and efficient. This book is great! Read more

Published on September 6, 2001 by Denise O'Handley

5.0 out of 5 stars I can go back to writing with peace of mind
Mr. Marich has cured my writer's block. I realized after reading this incredible "BIBLE" that the root of my writer's anxiety was my fear that I would never be able to... Read more

Published on August 27, 2001 by Damien Matt

5.0 out of 5 stars A Great Help
As an author, I am quite familiar with the search for publicity. This book was an enormous help, very clearly organized, and, most surprisingly, fun to read. Read more

Published on August 27, 2001

5.0 out of 5 stars Literary Publicity: The Final Chapter
As a first time author, I was completely clueless about how to promote my own book. While many people offered me lots of great ideas about where to begin, I kept finding myself... Read more

Published on August 27, 2001 by Merle Elias

5.0 out of 5 stars Literary Publicity: The Final Chapter
Funny, easy to read, and user friendly. If you are looking for a definitive guide to start you on your way to creating a publicity plan for yourself....this book is it! Read more

Published on August 26, 2001

5.0 out of 5 stars PR Made Easy
For those of us that would like to have a PR firm working for us but cannot afford one, this is the answer. Mr. Read more

Published on August 26, 2001 by Don Mariol

5.0 out of 5 stars PR made easy
For those of us who would like to have a PR firm working for us but cannot afford to do so, this is the perfect answer. Mr. Read more

Published on August 26, 2001 by Don Mariol

5.0 out of 5 stars Expert guidance -- and a great read!
Marich is clearly an expert in his field. A classy, extremely enjoyable read. Highly recommended for the fledgling writer as well as anyone looking to understand how to get a book... Read more

Published on August 24, 2001 by Eric Besner

› See all 20 customer reviews...

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