Now that the first wave of dotcom mania has passed, the right way to run a website is becoming clearer. If you haven't taken the e-Commerce plunge yet, or if you want to get more out of your website, this book offers simple, plain-speaking advice on how to move forward. We'll introduce you to the world of e-customers, e-competitors and e-suppliers, taking you through the practical steps of getting and staying online. You'll find out what e-Commerce really is and how to do it properly - and above all, profitably - so you can make money instead of draining your resources. With the expert advice in this book, you can stay ahead of this fast-moving game.
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Book Description
Editorial Reviews
Review
A definitive guide. -- Business Travel Magazine
A definitive guide. -- Business Travel Magazine
A great starting point providing expert advice. -- Internet Works Magazine, May 2001
A series of helpful and informative guides aimed at assessing and assisting the small and medium sized business. -- Express Magazine
Clearly and boldly laid out... useful case studies on new entrepreneurs. -- The Independent, July 17th, 2001
It's a definitive guide to what e-commerce is and how to do it properly. -- ABTA Magazine, April 2001
A definitive guide. -- Business Travel Magazine
A great starting point providing expert advice. -- Internet Works Magazine, May 2001
A series of helpful and informative guides aimed at assessing and assisting the small and medium sized business. -- Express Magazine
Clearly and boldly laid out... useful case studies on new entrepreneurs. -- The Independent, July 17th, 2001
It's a definitive guide to what e-commerce is and how to do it properly. -- ABTA Magazine, April 2001
From the Publisher
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
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