About the Author
Jeffrey Gitomer, the leading, world-class authority on selling, is the most-read syndicated "sales" columnist in 95 business newspapers worldwide with 4 million weekly readers. His books, including The Little Red Book of Selling (Bard Press), The Little Red Book of Sales Answers (Prentice Hall), The Sales Bible (Wiley), and Customer Satisfaction is Worthless, Customer Loyalty is Priceless (Bard Press) have sold more than 1 million copies. Annually, he presents more than 100 seminars to Fortune 500 companies and public audiences. He lives in Charlotte, North Carolina.
The irrepressible sales expert's latest "little book" is a gold mine of insights and strategies for developing high-quality relationships. Made more accessible by straight-ahead introductions to each section, his clever lists sparkle with motivational energy and serve as reminders that helping others opens doors to endless opportunity. Gitomer's speaking style is one of the best in this genre. His steady optimism keeps the large amount of information from sounding cluttered, and his generous spirit comes through fully in his narration. This collection of values and action steps will move listeners to take focused, disciplined, and effective action. A must-hear lesson for anyone who sells, influences, or simply enjoys good connections with people. T.W. Winner of AudioFile Earphones Award © AudioFile 2009, Portland, Maine
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