The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs [Hardcover]

Paul Galloway (Author)

Book Description

ISBN-10: 047040776X | ISBN-13: 978-0470407769 | Publication Date: February 3, 2009 | Edition: 1

All in one Resource for Internet marketers: This is the only book where internet marketers in myriad fields and industries can acquire access to an itemized and categorized listing of tools to fuel online business. The Little Black Book of Online Business includes a 65 page directory of the best, proven resources to help you explode your Internet business. It has been touted as "a required resource for anyone doing business on the net", and has been downloaded from his site over 6,000 times since he first made it available.

Editorial Reviews

From the Inside Flap

The ultimate business resource for anyone who does business online

No matter what you do online—whether you're an eBay seller, eCommerce merchant, information marketer, affiliate marketer, or even the operator of a brick-and-mortar business—The Little Black Book of Online Business is the ultimate resource for growing your business online.

This practical, resource-packed guide covers everything from blogs to e-mail to keywords to search engine optimization and everything in between. It features more than 1,000 of the best and most effective resources for helping online marketers put the book's smart recommendations into successful practice. In addition, it links to a wealth of downloadable utilities like redirect generators, Web form processors, and sales letter personalization tools.

This is not a book about how to make money on the Internet. Instead, it provides the tools and resources you need to implement an online marketing program for any business idea you can come up with. Author Paul Galloway has spent ten years on the technical side of online marketing, implementing successful lead generation, affiliate tracking, and online advertising systems for some of the Internet's biggest online merchants. Now, he puts those years of experience to work for you, with tools and strategies for maximizing online exposure and driving business growth.

The Little Black Book of Online Business gives you the best, proven resources to help you supercharge your online business. A required reference for anyone doing business online, it's packed with endless resources no online marketer should be without. If you want to succeed online, these are the tools that will get you there.

From the Back Cover

"Priceless! This book gives every business instant access to the Web's most trusted resources—it's a decade's worth of research squeezed into one little black book."
—Jim Daniels, bizweb2000.com's Internet Marketing News

"Whether someone wants to know where to advertise, how to add video to their Web site, how to podcast, or even where to get custom cartoons for their Web site, all they have to do is consult this handy little reference—it's all there. Just going through the table of contents one can learn a lot."
—Mike Mograbi, Internet Marketing News Watch, imnewswatch.com

"I've been marketing successfully online for over eight years and still didn't have a clue about more than half of these valuable resources. If you own or run (or if you're planning on starting) an Internet business, grab a copy now. You'll discover a world of possibilities inside this gem of a book!"
—Simon Hodgkinson, HodgkinsonPublishing.com

"Whether you're just getting started or you're already making a mint online, The Little Black Book of Online Business will quickly become your best friend as you take your business to the next level."
—Michael Rasmussen, MichaelRasmussen.com

"The Little Black Book of Online Business hasn't budged from my side from the day Paul sent me a copy. This could become the Internet marketer's bible. And could possibly become one of the most thumbed-through books I own."
—Harlan Kilstein, overnight-copy.com

"If you don't know where to go for help running your business online, do yourself a huge favor and turn to The Little Black Book of Online Business . . . it'll save you hundreds of hours of frustration."
—Jeff Johnson, online business expert, UndergroundTrainingLab.com

"If you're someone who uses the Internet to generate income, The Little Black Book of Online Business should be on your desk. Period. You're losing money without it."
—Nick "The Geek" Smith, Web design and SEO expert, klaxxon.com

See all Editorial Reviews

Product Details

• Hardcover: 272 pages
• Publisher: Wiley; 1 edition (February 3, 2009)
• Language: English
• ISBN-10: 047040776X
• ISBN-13: 978-0470407769
• Product Dimensions: 7.8 x 6.4 x 1 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #825,292 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

5.0 out of 5 stars People have tried to put together a book similar to this in the past. They were so bad I don't even remember the books' names, May 23, 2009

By 

Jeff Lippincott "JLIPPIN" (Princeton, NJ USA) - See all my reviews
(TOP 1000 REVIEWER)    (VINE VOICE)    (REAL NAME)   

This review is from: The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs (Hardcover)

Loved it! Are you new to doing business online? Are you maybe already online, but you have outsourced much of your online presence and work there to others, and now you want to get more involved and maybe do it yourself? Well look no further for that introductory book that will provide introductory blurbs on all kinds of topics you will need to learn about. Each blurb is well written and informative AND provides links to further information or good resources for you to use. My recommendation is not to use the recommended resources as a complete list. Instead, use the list to give you ideas to search out more similar sites and resources so you can become an expert on the topic yourself.

There are 78 chapters/topics covered in this wonderful little book. My favorites were as follows:

2. Article marketing
7. Blogs
22. Domain names
25. eBooks
27. Email marketing
28. eZines/eLetters
30. File hosting
35. Graphics
41. Link directories/portals
44. Membership site software
45. Merchant accounts
52. Payment gateways & payment solutions
53. PDF resources
66. Shopping cart software/service
68. Social media marketing
74. Viral marketing
75. Web design resources
76. Web hosting services

But I am sure that once you get involved heavy reading the above 18 chapters I have cited you will dig into the book even deeper and be happy doing so. 5 stars!

PS. Amazon provides the free Search Inside option for this book. There you can see the Table of Contents and all 78 topics covered.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great Resource...Compact and Very Organized, July 12, 2009

By 

Algernon Tucker (Atlanta, GA) - See all my reviews
(REAL NAME)   

This review is from: The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs (Hardcover)

I was able to browse through this resource in a few hours, writing down the websites that pertained to me. Since everything is categorized in groups of related sites (from A to Z), browsing was a breeze. Recommended for anyone conducting business on the Internet.

3 of 4 people found the following review helpful:

3.0 out of 5 stars Google, printed, April 16, 2010

By 

Peter Beckley (United States) - See all my reviews
(REAL NAME)   

This review is from: The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs (Hardcover)

Not a single resource in this book is unique or unknown to most people. A lot of the tips are already outdated, like emailing Amazon to get instructions on getting your ebook listed. This is really just a list of links with a bit of text in between.

Having said that, if you're not "in the know" then it's always nice to have the links in an organized fashion. While I've had a lot of these in my book marks for while, I know of friends who would find this book a benefit for as long as it takes them to turn the list into a bookmark list.

Just so everyone understands, I appreciate the author taking the time to assemble the links, but there are hardly "insider" resources.