Customer Reviews

The Little Book of Creativity: Great Ideas and How You Can Use Them

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This book has some nice examples of graphic design,and present them in a clear, whole-page fashion, however, the editor's commentaries are just drab and downright horrible. For each piece he makes a comment on the side of the page, but by a quarter of the book, you realize that he basically repeats the same thing for a lot of the pieces, "this one is great", "this one grabs your eyes" "this is creative" etc. These kind of comments are simply useless, I should hope that the pieces you show in here are great and grabs my eyes, and God forbid, "creative," since this book is called the "little book of creativity!" I mean, even for non graphic professionals, this kind of comment is just perfunctory, and if you have nothing to say about the piece, then don't!

Also, I find some of the pieces in here are really not that creative and don't really grab my eyes. Worse, after going through the book you'd realize there's huge recurrence of the same design firms.... so the collection of the work is really not that diverse.

All in all, I'd say this book is probably not worth the full price, if you can get a used version, it'd be worth a quick flip through.

The book has tons of great ideas and examples, but the commentary associated with each piece is lacking and even 'campy.' It's a great book for ideas, but if you want to know WHY the examples were chosen and WHAT makes them good or even great, look elsewhere. I wouldn't recommend this book for the beginner looking to understand the "whys, hows and when" of graphic design, but for ideas, it's pretty good.