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The Little Book That Makes You Rich: A Proven Market-Beating Formula for Growth Investing Hardcover – October 5, 2007

3.7 out of 5 stars 67 customer reviews

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Editorial Reviews

From Publishers Weekly

Self confessed numbers geek Navellier has developed what he claims is an effective and durable system to beat the stock market, long thought a money-loser by financiers due to its self-correcting nature. Rather than focus on one or two indicators, Navellier has weighted a basket of eight variables ("earnings revisions," "operating margins," "free cash flow," etc.), a quantitative strategy he shares in complex detail and happily accessible prose. Looking into the hows and whys of stock performance, Navellier lays open the complex economic environment and explicates his eight indicators in depth, showing how they relate to the market and the real world. Though he relates choosing stocks to everyday activities such as household budgeting and sports ("Never fall in love with your second baseman or your stocks"), his precise "by the numbers" approach is far removed from emotional interference. Still, he does take into account investors' personal preferences and predicament-risk level, stress, age, tax situation and so on. Providing numerous successful examples of his system's past performance, one can't help but wonder how long this system will continue to yield results; still, this good-natured guidebook will help anyone new to investing or interested in learning a new way to look at the market.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


"Navellier builds a good case for this of investing"  (Bloomberg News, Wednesday 21st November 2007)

"A useful book on growth investing. . . Perhaps the greatest appeal of Mr. Navellier’s effort. . . is not that he offers a step-by-step guide to what he looks for in a growth company . . . The real joy comes from his frequent admonitions that Wall Street is not as rational as it would like to pretend, and in fact it is often driven either by fear — as it is these days — or by greed." (The New York Times)

"Navellier builds a good case for this style of investing. It might work for you." (Bloomberg News)

"A real contribution to investment literature. . . " (MarketWatch)

"No Greek letters or complex equations are necessary for understanding and even emulating Navellier. He focuses on eight straightforward factors for sorting the wheat from the chaff and has seen his leading newsletter, Emerging Growth, outperform the overall market nearly fourfold over 22 years. His mutual and institutional stock funds have performed handsomely too, with his Touchstone Large Cap Growth in the top 3% and 13% of similar funds over one and three years, respectively, according to Morningstar." (Dow Jones newswire)

"'One of the chief things I have learned is that numbers do not have emotions. . . They don't panic; they don't get greedy. They don't have an argument with their spouse or associates and make bad decisions as a result.' True enough — and for all investors, words to live by." (Registered Rep magazine)

"Navellier did a good job with the book and offers a nice introduction to screening. . . He should be given full credit for freely opening up his system to everyone." (The Kirk Report)

"This is a very helpful guide to building a strong portfolio without spending a great amount of time on it."  (Pensions World, January 2008)

“…the book offers a fundamental understanding of how to get rich using the best in growth investing strategies.” (Gulf Business, March)

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Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1 edition (October 5, 2007)
  • Language: English
  • ISBN-10: 047013772X
  • ISBN-13: 978-0470137727
  • Product Dimensions: 5.3 x 0.8 x 7.3 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (67 customer reviews)
  • Amazon Best Sellers Rank: #649,143 in Books (See Top 100 in Books)

More About the Author

Louis Navellier is one of Wall Street's renowned growth investors, with a track record of beating the market 4-to-1. He is the editor of four investing newsletters: Emerging Growth (formerly known as MPT Review), Blue Chip Growth, Quantum Growth and Global Growth, all of which are published by InvestorPlace Media, LLC. His longest-running publication, Emerging Growth has gained 5,387.9% in the last 22 years according to The Hulbert Financial Digest. Those returns outpace the S&P 500 by nearly 4-to-1. Navellier uses a combination of quantitative and fundamental analysis to identify market-beating stocks. Most notably, Navellier has made his proven formula accessible to investors by assigning easy-to-interpret letter-grade ratings via his free online stock-rating tool, PortfolioGrader Pro.
He is author of 'The Little Book That Makes You Rich." Louis Navellier is Chairman and Founder of Navellier & Associates, Inc.

Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
The title of this book is very catchy, entirely appropriate if you had invested with Navellier through the `80's and `90's when the market went from less than 1,000 to almost 12,000 (and the NASDAQ even more so, of course), but, if you were with Navellier during the market tank of 2000-2003, then you would know that the title of the book is more than a little misleading.

The success of Navellier is 100% dependant upon the overall stock market. When the market is going up, then the title of this book is OK. When the market is going down, it is easy to lose money much faster than the market does. There are exceptions to every rule, but overall, these "fundamentally superior" companies with outstanding earnings just follow the stock market. Normally, when the market is going down, these stocks will lose against the market up to twice or three times as much on a percentage basis on any given day.

Normally, when the market is tanking and your account is also, you'll receive a nice E-mail telling you to sing the "Don't worry, be happy" song, for every downturn is nothing but a buying opportunity. However wonderful that may be for Forbes, who wrote the forward, and Navellier himself, since they are both richer than Pharaoh, it is not a joyful experience for the normal investor. Since the normal investor is fully invested, exactly what money do we have sitting on the sidelines? Usually we are fully invested with the limited money we have, hoping against hope, to make some money, and have no from-under-the-mattress sack of cash to pony up since we just lost our shirts during this "buying opportunity"!

Navellier recommends what he calls his "Oasis" stocks, to ameliorate your losses when the market is dropping.
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Format: Hardcover Verified Purchase
This small and easy to read book provides a good introduction to the fundamentals of growth investing. However, the experienced investor will find little inspiration in reading that stock valuation is based on earnings and sales growth as well as other Finance 101 parameters such as betas and alphas. The book doesn't go into much detail on how the 8 parameters for growth investing fit together so you can calculate your own valuation score and tweak it for your own needs.

To find a stock's valuation score, you'll have to go to the book's companion Web Site where you'll find a carefully crafted set of pages that feel like they were designed by a marketing consultant. The stock database is interesting but of limited value to an investor. The registration process is done in two steps: first you sign up and get a generic account that doesn't let you save a portfolio, then two days later you get an email that allows you to create your own username which can then be used to save a list of stock picks. Why is this necessary? This feels like it's part of a marketing campaign that aims at increasing your hunger for more. Once you get to the database, you'll notice that many A rated stocks are overvalued and at the peak of their hype cycle. Blindly building a portfolio of A rated stocks seems like a good way to loose your money.

In the end the book leaves you with a hunger for more. How do ratings evolve over time? How do you weight the 8 fundamental indicators? What is the "Quantitave Grade" that mysteriously appears in the stock database but never gets explained in the book or on the site? It's hard to believe that all of these open ended questions are not part of a more elaborate strategy: Give the reader a taste of Navellier investing and then let them eat the full meal by buying into his funds.
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Format: Hardcover
I'm not sure why the book is getting some much press other than the fact that Mr. Navellier has been doing a lot of promotion (which by the way is cleverly aimed at indirectly promoting his newsletter services). I had never heard of Louis Navellier before I came across the book, so I did a little researching into his recorded stock market performance record. Navellier has six publicly traded mutual funds. The best of the group as far as five year annualized performance is his International Growth Fund (NAIMX) at 20.86% ... not amazing and certainly no CGM Focus (33.52%) or Kinetics Paradigm Fund (26.95%), but respectable non the less.

Overall, "The Little Book That Makes You Rich" is a decent book that describes a system for growth stock investing that is very similar to the IBD method. Navellier doesn't really go into enough detail for the reader to exactly replicate his strategy without using his companion website tools (which you have to sign up for his newsletter to get full access to). However, he does lay out the general frame work for his strategy which revolves around grading stocks based on eight fundamental grades and a quantitative grade. The eight fundamental grades are:

1. Positive Earnings Revisions
2. Positive Earning Surprises
3. Increasing Sales Growth
4. Strong Cash Flow
5. Earnings Growth
6. Positive Earnings Momentum
7. High Return on Equity

Navellier does not explain his quantitative grade in detail but he does explain that it is an indicator of institutional buying pressing on the stock. He also eludes that the grade is determined by the stock's reward/risk ratio, which he does describe in a fair amount of detail and is actually one of the more interesting discussions in the book.
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