Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
The Little Book That Makes You Rich: A Proven Market-Beating Formula for Growth Investing Hardcover – October 5, 2007
Top 20 lists in Books
View the top 20 best sellers of all time, the most reviewed books of all time and some of our editors' favorite picks. Learn more
Frequently Bought Together
Customers Who Bought This Item Also Bought
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"A useful book on growth investing. . . Perhaps the greatest appeal of Mr. Navellier’s effort. . . is not that he offers a step-by-step guide to what he looks for in a growth company . . . The real joy comes from his frequent admonitions that Wall Street is not as rational as it would like to pretend, and in fact it is often driven either by fear — as it is these days — or by greed." (The New York Times)
"Navellier builds a good case for this style of investing. It might work for you." (Bloomberg News)
"A real contribution to investment literature. . . " (MarketWatch)
"No Greek letters or complex equations are necessary for understanding and even emulating Navellier. He focuses on eight straightforward factors for sorting the wheat from the chaff and has seen his leading newsletter, Emerging Growth, outperform the overall market nearly fourfold over 22 years. His mutual and institutional stock funds have performed handsomely too, with his Touchstone Large Cap Growth in the top 3% and 13% of similar funds over one and three years, respectively, according to Morningstar." (Dow Jones newswire)
"'One of the chief things I have learned is that numbers do not have emotions. . . They don't panic; they don't get greedy. They don't have an argument with their spouse or associates and make bad decisions as a result.' True enough — and for all investors, words to live by." (Registered Rep magazine)
"Navellier did a good job with the book and offers a nice introduction to screening. . . He should be given full credit for freely opening up his system to everyone." (The Kirk Report)
"This is a very helpful guide to building a strong portfolio without spending a great amount of time on it." (Pensions World, January 2008)
“…the book offers a fundamental understanding of how to get rich using the best in growth investing strategies.” (Gulf Business, March)
More About the Author
He is author of 'The Little Book That Makes You Rich." Louis Navellier is Chairman and Founder of Navellier & Associates, Inc.
Top Customer Reviews
The success of Navellier is 100% dependant upon the overall stock market. When the market is going up, then the title of this book is OK. When the market is going down, it is easy to lose money much faster than the market does. There are exceptions to every rule, but overall, these "fundamentally superior" companies with outstanding earnings just follow the stock market. Normally, when the market is going down, these stocks will lose against the market up to twice or three times as much on a percentage basis on any given day.
Normally, when the market is tanking and your account is also, you'll receive a nice E-mail telling you to sing the "Don't worry, be happy" song, for every downturn is nothing but a buying opportunity. However wonderful that may be for Forbes, who wrote the forward, and Navellier himself, since they are both richer than Pharaoh, it is not a joyful experience for the normal investor. Since the normal investor is fully invested, exactly what money do we have sitting on the sidelines? Usually we are fully invested with the limited money we have, hoping against hope, to make some money, and have no from-under-the-mattress sack of cash to pony up since we just lost our shirts during this "buying opportunity"!
Navellier recommends what he calls his "Oasis" stocks, to ameliorate your losses when the market is dropping.Read more ›
To find a stock's valuation score, you'll have to go to the book's companion Web Site where you'll find a carefully crafted set of pages that feel like they were designed by a marketing consultant. The stock database is interesting but of limited value to an investor. The registration process is done in two steps: first you sign up and get a generic account that doesn't let you save a portfolio, then two days later you get an email that allows you to create your own username which can then be used to save a list of stock picks. Why is this necessary? This feels like it's part of a marketing campaign that aims at increasing your hunger for more. Once you get to the database, you'll notice that many A rated stocks are overvalued and at the peak of their hype cycle. Blindly building a portfolio of A rated stocks seems like a good way to loose your money.
In the end the book leaves you with a hunger for more. How do ratings evolve over time? How do you weight the 8 fundamental indicators? What is the "Quantitave Grade" that mysteriously appears in the stock database but never gets explained in the book or on the site? It's hard to believe that all of these open ended questions are not part of a more elaborate strategy: Give the reader a taste of Navellier investing and then let them eat the full meal by buying into his funds.
Overall, "The Little Book That Makes You Rich" is a decent book that describes a system for growth stock investing that is very similar to the IBD method. Navellier doesn't really go into enough detail for the reader to exactly replicate his strategy without using his companion website tools (which you have to sign up for his newsletter to get full access to). However, he does lay out the general frame work for his strategy which revolves around grading stocks based on eight fundamental grades and a quantitative grade. The eight fundamental grades are:
1. Positive Earnings Revisions
2. Positive Earning Surprises
3. Increasing Sales Growth
4. Strong Cash Flow
5. Earnings Growth
6. Positive Earnings Momentum
7. High Return on Equity
Navellier does not explain his quantitative grade in detail but he does explain that it is an indicator of institutional buying pressing on the stock. He also eludes that the grade is determined by the stock's reward/risk ratio, which he does describe in a fair amount of detail and is actually one of the more interesting discussions in the book.Read more ›
Most Recent Customer Reviews
Have finished reading the book. If you are trading stocks by yourself without the assistance of a broker, this little book is worth buying and reading. Read morePublished 10 months ago by nDro
This book presents some sound fundamental strategies for analyzing stocks for long-term growth gains. The author talks about his fundamentals cum quantitative methodology. Read morePublished 20 months ago by For Real
The book provides a wealth of information on how to manage money to provide for the future (sending children through school, retiring, etc. Read morePublished on February 6, 2014 by earl e swartzlander jr
Don't waste your money. This book overanalyzes the stock market to the point that you lose track of the message. Read morePublished on December 25, 2013 by Dick Flores
Times change, and I find this book does not work for this era. I also prefer playing sectors using exchange traded funds. Read morePublished on November 28, 2013 by M. Ross
This is an ok book on growth stock investing. It is aimed at the retail (non-professional) investor. Read morePublished on October 25, 2013 by Alan Lattanner