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Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS Hardcover – December 16, 2006

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From the Back Cover

Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!" You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and Little Red Book of Sales Answers.) Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous "attitude busters"... then learn how to maintain your YES! Attitude every day, for the rest of your life! Don't just read this book once: study it, live it -- and win!

About the Author

Jeffrey Gitomer is the world's #1 expert on selling. He is author of the WSJ and BusinessWeek best-seller Jeffrey Gitomer's Little Red Book of Selling (over 400,000 sold) as well as the WSJ and BusinessWeek best-seller The Little Red Book of Sales Answers (Prentice Hall) (over 130,000 sold); The Sales Bible (over 200,000 sold) ; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

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Product Details

  • Hardcover: 208 pages
  • Publisher: FT Press; 1 edition (December 16, 2006)
  • Language: English
  • ISBN-10: 0131986473
  • ISBN-13: 978-0131986473
  • Product Dimensions: 5.3 x 0.7 x 7.8 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (151 customer reviews)
  • Amazon Best Sellers Rank: #34,741 in Books (See Top 100 in Books)

More About the Author

I remember my mother chasing my car as I backed out of the driveway to register on my first day of college: "Take pre-med!" she screamed, "You can always switch!" But I wanted to be a businessman, like my dad.

He was the consummate entrepreneur. Growing up, I used to sneak downstairs and listen in on his Thursday night pinochle game. Arguments and laughs about business and life. It proved to be my inspiration for my life's pursuits. My pal, Duke Dalton said, "You know what I hate about your old man? He's never wrong." I miss my folks, and I'm grateful to them for their wisdom - the stuff they accused me of never listening to for 30+ years. If your parents are alive, call them right now and tell them you love them.

In college, I played Scrabble every day with my best friend, Michael Toll. He usually won. It taught me about words and how to use them. Michael also provided me with the challenge of winning at games, both sports and intellectual. He'll tell you he was better than me at everything. I feel the same about him. That was the fun.

I spent a year in Europe and came to the realization that I knew very little compared to what there was to know, which is funny, because I left for Europe knowing everything.

I raised a family. My three beautiful daughters taught me patience. They also gave me the courage and inspiration to achieve in the face of failure. Girls, I love you.

And I became a salesman. My first goal was to be the best salesman in the world. I'm still on that journey, every day. In the pursuit of that goal I surprised myself by becoming a columnist, an author, a speaker, a consultant, and a sales trainer. I used to hate flying. Now I spend about a quarter of my life in an airplane. But I really don't mind, because it gives me the precious opportunity to share my sales knowledge and my secrets with a worldwide audience. What could be better?

My name is Jeffrey Gitomer. I'm a salesman. I'm a dad. I'm a college dropout.

My objective in life is to help others, establish long-term relationships, and have fun - every day. When you love your work like I do, every day is the same. It's a holiday.

Customer Reviews

Most Helpful Customer Reviews

68 of 70 people found the following review helpful By Thomas Duff HALL OF FAMETOP 1000 REVIEWERVINE VOICE on December 27, 2006
Format: Hardcover
I've been gravitating more towards personal improvement books and blogs of late, and this particular book was one that I was looking forward to receiving... Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS by Jeffrey Gitomer. It may not be everyone's particular style of choice when it comes to self-improvement, but I loved this little gem...

Contents: Insight to Your Inside Attitude; Attitude Self Awareness; Attitude Actions; Attitude Attributes; Attitude Achievement; Attitude Fulfillment

Gitomer is well-known as a sales motivator, and many of his prior titles deal with the art of the sale. While there's still a bit of a sales focus in YES!, it's more designed to be a personal motivator for your attitude in all areas of life. In terms of content, he's similar in nature to the big names of personal improvement, such as Zig Ziglar, Jim Rohn, and others. But his style of writing is more "in your face", more "cheerleader" in look and feel, and I don't mean that in a bad way. He uses a never-ending kaleidoscope of fonts, colors, and print layouts to get his point across. You definitely don't get bored reading the book...

He is big on surrounding yourself with positive influences as well as structuring your schedule to get positive input each day (preferably first thing in the morning). By consciously focusing on these things, you start to ensure that your attitude moves from (potentially) negative to positive, and then to the level of YES!. There were a number of things that resonated with me when reading this, such as taking an hour a day to work on your skills instead of spending that time watching news (largely negative) or TV (mostly worthless).
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17 of 17 people found the following review helpful By Blaine Greenfield on April 26, 2007
Format: Hardcover
Jeffrey Gitomer knows how to write about selling . . . I've read

and enjoyed two of his other books--THE LITTLE RED BOOK

OF SELLING and THE SALES BIBLE . . . in each instance, I

found myself taking copious notes . . . that's always a good sign;

i.e., it shows there is something that I wish to retain and/or share

with others.

The same thing happened when I devoured JEFFREY GITOMER'S

LITTLE GOLD BOOK OF YES! ATTITUDE . . . it took me just a few hours to read, but that's

misleading in that after I finished, I had to go back to revisit much

of it . . . and I'm sure I will continue to do so in the future, in that it

is that good.

Perhaps most importantly, Gitomer got me to think about what's

important in life . . . for example, when feeling down, he advises that all

you need to do is:

Visit a children's hospital or help someone less fortunate than

you. Get comfortable with the plight of others, and feel good

about the minuteness of your problems compared with theirs.

I also liked his advice on how to find out about the weather:

Poke your head outside in the morning. It's a lot more

accurate than the weather guy.

The above might seem basic, but if you're like me, you need

to be reminded of it every so often . . . likewise, Gitomer

urges you to think the following when it comes to making money:

Most people get into a career to "make money." There could

not be a worse reason to enter a profession. The best way

to amass a lot of money in a career is to earn it.
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9 of 9 people found the following review helpful By Jerry Saperstein HALL OF FAMETOP 1000 REVIEWERVINE VOICE on April 12, 2007
Format: Hardcover Verified Purchase
I'm not sure how I discovered this little gem, but I was obviously in the mood for something upbeat - and that's what this book delivers. Gitomer isn't all that different from thousands of self-help authors that have come before him. He even gives away the secret of his success on page 8 when he tells the reader that he has 982 books on positive mental attitude and personal development in his own library.

There's little doubt that everything in this Gitomer book can be found in one or more of the books in his library. But here's the difference: Gitomer is a showman, a one-man revue of positive thinking. Every page sparkles with the force of Gitomer's personality and his relentless (if ancient) message: you are what you think.

You can dip in anywhere and come up with a handful of bright, shining attitudinal nuggets to carry you through a bad moment, a bad day, maybe even a bad year. He intersperses quotations from self-help classics with his own kind of homespun advice. Some of it just plain corny: "If you think I'm nuts, you may be right. But I'm a nut with a positive attitude, baby." And does it ever show.

In a hundred years, there will probably be no mention of Jeffrey Gitomer in any history books. Maybe not even in twenty years. But the guy is definitely in the "now". An effective self-promoter of his own self-help regimen, sales consultancy and a bunch of other businesses. He claims to deliver more than 120 live seminars a year. I think he'd be a treat to see: I get the idea that he could light up a string of Christmas tree lights with his own energy.

In any event, the "Little Gold Book of YES! Attitude" is a handy thing for your desk. Pull it out whenever you need a little does of attitude improvement.

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