Most Helpful Customer Reviews
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50 of 52 people found the following review helpful:
5.0 out of 5 stars
You can't help but be inspired during your reading..., December 27, 2006
I've been gravitating more towards personal improvement books and blogs of late, and this particular book was one that I was looking forward to receiving... Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS by Jeffrey Gitomer. It may not be everyone's particular style of choice when it comes to self-improvement, but I loved this little gem...
Contents: Insight to Your Inside Attitude; Attitude Self Awareness; Attitude Actions; Attitude Attributes; Attitude Achievement; Attitude Fulfillment
Gitomer is well-known as a sales motivator, and many of his prior titles deal with the art of the sale. While there's still a bit of a sales focus in YES!, it's more designed to be a personal motivator for your attitude in all areas of life. In terms of content, he's similar in nature to the big names of personal improvement, such as Zig Ziglar, Jim Rohn, and others. But his style of writing is more "in your face", more "cheerleader" in look and feel, and I don't mean that in a bad way. He uses a never-ending kaleidoscope of fonts, colors, and print layouts to get his point across. You definitely don't get bored reading the book...
He is big on surrounding yourself with positive influences as well as structuring your schedule to get positive input each day (preferably first thing in the morning). By consciously focusing on these things, you start to ensure that your attitude moves from (potentially) negative to positive, and then to the level of YES!. There were a number of things that resonated with me when reading this, such as taking an hour a day to work on your skills instead of spending that time watching news (largely negative) or TV (mostly worthless). At the end of a year, those hours will add up and make you really knowledgeable on whatever you focused on. You might become an expert on some part of your career, or you may be an expert on American Idol. Which is going to be more beneficial to your personal success? I've found this to be true when it comes to my writing activities. I've gotten much better at it (whether I'm "good" is up for debate), and I'm sure it's due to spending time at it as opposed to following the latest reality series... I would like to apply this same focus to attitude, and see the improvement that would make both at work and home.
An excellent book, fun to read, and very thought-provoking. And if you take his words seriously, your life will never be the same (and that's a good thing)...
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31 of 34 people found the following review helpful:
5.0 out of 5 stars
The best..., December 14, 2006
I think this is Gitomer's best book yet. I own his other 3 little books (selling/sales answers/connections). It all starts with attitude and this type of book is the most critical to success. If I had to lead people to one book I would tell them this because attitude really is the foundation.
"You become what you think about all day long." I think I had to hear this 150 times before I truly began to live/grasp it. I still am challenged with keeping the right thoughts in mind daily, this book helps you do that.
Best thoughts: Gratitude, Bible verses, Goals, solutions and not problems, your best qualities, what you love, what's great, past victories in your life.
Seriously, if you think these types thoughts all day you have a great life. If you think negative all day, your life sucks.
Specifics of the book:
It tells you that you have to make a study of the subject, not just read a book. DAILY ACTIVITY.
You learn what attitude is/isn't. You learn if you really do have a good attitude by taking a test (everyone THINKS they have a good attitude but less than 10% of people do). You then learn actions that will help you develop a game plan to have a better attitude.
Next you learn how to focus on your best qualities. You learn other habits to implement good attitude.
THIS IS REAL WORLD ADVICE WITH CONCRETE GAME PLANS/ACTIIVITIES. Good stuff, this is worth it's weight in gold. I told my sister to stop what she is doing right now and go buy the book. She said she would borrow mine... DON'T BE CHEAP. It's 13 bucks on Amazon, if you can't afford that then you aren't serious about success.
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9 of 9 people found the following review helpful:
5.0 out of 5 stars
Gitomer's latest will get you thinking!, April 26, 2007
Jeffrey Gitomer knows how to write about selling . . . I've read
and enjoyed two of his other books--THE LITTLE RED BOOK
OF SELLING and THE SALES BIBLE . . . in each instance, I
found myself taking copious notes . . . that's always a good sign;
i.e., it shows there is something that I wish to retain and/or share
with others.
The same thing happened when I devoured JEFFREY GITOMER'S
LITTLE GOLD BOOK OF YES! ATTITUDE . . . it took me just a few hours to read, but that's
misleading in that after I finished, I had to go back to revisit much
of it . . . and I'm sure I will continue to do so in the future, in that it
is that good.
Perhaps most importantly, Gitomer got me to think about what's
important in life . . . for example, when feeling down, he advises that all
you need to do is:
Visit a children's hospital or help someone less fortunate than
you. Get comfortable with the plight of others, and feel good
about the minuteness of your problems compared with theirs.
I also liked his advice on how to find out about the weather:
Poke your head outside in the morning. It's a lot more
accurate than the weather guy.
The above might seem basic, but if you're like me, you need
to be reminded of it every so often . . . likewise, Gitomer
urges you to think the following when it comes to making money:
Most people get into a career to "make money." There could
not be a worse reason to enter a profession. The best way
to amass a lot of money in a career is to earn it.
And, also, I liked the author's shortest goal lesson in life:
Post your goals (in front of your face) on your bathroom
mirror, and say them twice a day. Once achieved, post
your accomplishments on your bedroom mirror so you
can start each day by looking at your success.
Lastly, Gitomer constantly offers readers the opportunity
to gain even more from his book by references to his
website . . . one free offer promises you his collection
of personal quotes for your personal inspiration . . . please
excuse me while I go get that now.
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by Jeffrey H. Gitomer
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