Customer Reviews

The Little Kingdom: The Private Story of Apple Computer

5 star:		(2)
4 star:		(1)
3 star:		(0)
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This is THE book that explains the origins and quirks of Apple's first decade, giving some clue as to how the company turned out the way it did. If you read any of the later books, they all cite Moritz heavily to get the early story straight. Moritz doesn't have the dirt of the later books, but he also has much less of an axe to grind than his successors.

I have read nearly all the books on Jobs and Apple and this is one of the best. It was written in 1984, so it only covers the early history of the company. Moritz was a writer for Time magazine and does a wonderful job profiling the personalities of the founders and the challenges the company faced. Essential reading for someone trying to truly understand the roots of Apple.

I thought this was a really good book. I believed it fully explained the quirky beginnings of apple computer in an interesting and entertaining fashion.