Customer Reviews

The Little Know-It-All: Common Sense for Designers

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This small-size, thick handbook for design of visual materials such as educational material and advertising is encyclopedic in its content though not organized as systematically or logically as a regular encyclopedia. Material includes not only technical guidance and experienced tips, but also historical background on some of the countless topics. The section on paper, for instance, notes, "Paper has different qualities according to the way it is manufactured and according to its composition." Then the section continues to cite what paper is composed of and describe its different qualities; after which, many kinds of paper such as coated, art paper, and even cardboard are annotated. "Perception and reading behavior" is discussed in the larger topic of the many types of script and use of appropriate script for a particular project. A chart with small type (about 7 point) on file formats of digital media covers six pages. Differences between and uses of Adobe Illustrator, Quark Xpress, Kodak PhotoCD, and many other file formats are readily picked out from it.

The broad-ranging, eclectic content extends beyond just technical topics and aesthetic considerations to include the business matters of promotion, intellectual property, and project management. Design departments of corporations, small design firms, and freelance designers would all find the handbook equally useful. A detailed index and an outline of the primary sections of each chapter (e. g., Digital Media, Production, Marketing, Law) at its start are helpful in locating particular material of interest and of use.

The perfect little manual for the young designer, or for an old-timer in need for a refresher course. 7 easy chapters divided by subject (Typography, Marketing) and an inviting layout, plus current lexicon and knowledge. The graphics and illos within the book are a nice touch! Great gift idea for a young graphic design graduate.

The books has the wrong title. It should be "The Little Know-It-Little".

Most of the things are covered by other books.

If you are trying to do design management, this might be a book for you.

If you are a designer, spend your money on any other book.

Dont waste your money on this.